Beauty and personal care · County · Idaho
Spas and skin care studios in Bonneville County, ID
Competitor counts, household spending and official business counts for spas and skin care studios in Bonneville County, ID, set against other counties and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,403 of 1,769 scored counties
#16 of 19 scored counties in Idaho
- Listings
- 115
- 9 chain locations (8%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $44.3M
- On personal care products and services · $1,003 a household
- Spending per listing
- $385K
- 56% below the U.S.
- Listings per 10k households
- 26.0
- 2.3 times the U.S.
- Population, 2025
- 135,771
- +8.9% since 2020
See the spas and skin care studios around any address in Bonneville County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bonneville County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Bonneville County has a Groundwork market score of 36 (lower middle): #1,403 of 1,769 scored counties and #16 of 19 scored counties in Idaho. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Bonneville County comes to about $44.3M a year: $1,003 per household, in line with the U.S. average. Spread across 115 spas and skin care studios, that is $385K per studio, 56% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Bonneville County has 115 spas and skin care studios on map listings as of September 2026. 9 of them (8%) are chain locations, against 10% across the U.S. That comes to 26.0 for every 10,000 households, 2.3 times the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in Bonneville County was 18 in 2023. That is one for every 2,455 households, against one for every 4,055 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $536K have gone to businesses classed as other personal care services in Bonneville County. Population estimates show Bonneville County grew 8.9% from 2020 to 2025, faster than the U.S. (+3.1%).
How Bonneville County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bonneville County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.0 | 15.4 | 11.5 |
| Spending per listing | $385K | $644K | $876K |
| Households per official establishment | 2,455 | 3,379 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +71.5% | +29.8% |
| Population growth, 2020–2025 | +8.9% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $1,003 | $991 | $1,005 |
| Median household income | $79,068 | $77,800 | $80,734 |
| Groundwork market score | 36 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 18
- Employees, 2023
- 90
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1159 chain locations
- Listings at the U.S. rate for this spending
- 51The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $536K
SBA-backed loans to businesses classed as other personal care services in Bonneville County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Bonneville County
- Population, 2025 estimate
- 135,771+8.9% since 2020
- Households
- 44,184
- Median age
- 34.4
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 1,866 sq. mi.
- People per square mile
- 69
- Median household income
- $79,068+30.4% vs. 2015–2019, before inflation
- Average household income
- $102,874
- Median home value
- $368,800
- Jobs located here
- 70,908
- Daytime population
- 141,771Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bonneville County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Bonneville County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for spas and skin care studios, numbered among those based in Idaho, with Bonneville County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, ID | 87 | 6 | 5.9 | $1.7M | +13.6% | #19 of 1,769 |
| 2Bingham County, ID | 73 | 7 | 4.3 | $2.2M | +6.4% | #152 of 1,769 |
| 3Elmore County, ID | 68 | 6 | 5.4 | $1.7M | +2.8% | #264 of 1,769 |
| 4Canyon County, ID | 65 | 75 | 8.7 | $1.1M | +18.1% | #377 of 1,769 |
| 5Boundary County, ID | 54 | 5 | 9.9 | $910K | +15.3% | #746 of 1,769 |
| 6Bonner County, ID | 47 | 37 | 18.2 | $517K | +14.8% | #1,009 of 1,769 |
| 7Cassia County, ID | 46 | 10 | 11.8 | $785K | +6.6% | #1,033 of 1,769 |
| 8Payette County, ID | 46 | 12 | 12.4 | $740K | +8.8% | #1,036 of 1,769 |
| 9Latah County, ID | 45 | 13 | 8.0 | $1.1M | +5.6% | #1,050 of 1,769 |
| 10Blaine County, ID | 44 | 14 | 13.4 | $810K | +4.8% | #1,105 of 1,769 |
| 16Bonneville County, ID | 36 | 115 | 26.0 | $385K | +8.9% | #1,403 of 1,769 |
Other business types in Bonneville County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons58
- Barbershops67
- Nail salons64
- Spas and skin care36
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Bonneville County, ID?
Map listings as of September 2026 show 115 spas and skin care studios in Bonneville County. 9 of them (8%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 18 businesses with payroll classed as other personal care services in 2023.
How much do households in Bonneville County, ID spend on personal care products and services?
About $44.3M a year, or $1,003 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 115 spas and skin care studios on map listings, it comes to $385K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 44,184 households in Bonneville County and national spending patterns by income.
How does Bonneville County, ID compare with the U.S. for spas and skin care studios?
Bonneville County has 26.0 spas and skin care studios per 10,000 households, 2.3 times the U.S. rate of 11.5. Spending per studio is $385K, 56% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Bonneville County would have about 51, against 115 on map listings. There is one business with payroll in the industry for every 2,455 households, against one for every 4,055 across the U.S.
How fast is Bonneville County, ID growing?
Population estimates put Bonneville County at 135,771 people in 2025, up 8.9% since 2020, faster than the U.S. (+3.1%). It has 44,184 households. The median household income in Bonneville County is $79,068 a year, 2% below the U.S. median of $80,734. That rose 30.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bonneville County scores 36 for spas and skin care studios (lower middle), #1,403 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bonneville County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Bonneville County
Screening a site or an acquisition in Bonneville County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bonneville County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.