Beauty and personal care · County · Idaho
Spas and skin care studios in Madison County, ID
The spas and skin care studios in Madison County, ID, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,312 of 1,769 scored counties
#14 of 19 scored counties in Idaho
- Listings
- 12
- 2 chain locations (17%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $11.8M
- On personal care products and services · $884 a household
- Spending per listing
- $981K
- 12% above the U.S.
- Listings per 10k households
- 9.0
- 22% below the U.S.
- Population, 2025
- 55,172
- +4.2% since 2020
See the spas and skin care studios around any address in Madison County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 spas and skin care studios in Madison County. 2 of them (17%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 9.0, 22% below the U.S. rate of 11.5.
Household spending on personal care products and services in Madison County comes to about $11.8M a year: $884 per household, 12% below the U.S. average. Spread across 12 spas and skin care studios, that is $981K per studio, 12% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in Madison County was 6 in 2023. That is one for every 2,221 households, against one for every 4,055 across the U.S.
Between 2020 and 2025, the population of Madison County grew 4.2%, faster than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Madison County is 38 (lower middle), #1,312 of 1,769 scored counties and #14 of 19 scored counties in Idaho.
How Madison County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.0 | 15.4 | 11.5 |
| Spending per listing | $981K | $644K | $876K |
| Households per official establishment | 2,221 | 3,379 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +71.5% | +29.8% |
| Population growth, 2020–2025 | +4.2% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $884 | $991 | $1,005 |
| Median household income | $60,160 | $77,800 | $80,734 |
| Groundwork market score | 38 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 36
- Annual payroll, 2023
- $600K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 122 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Madison County
- Population, 2025 estimate
- 55,172+4.2% since 2020
- Households
- 13,326
- Median age
- 24.0
- Homes lived in by their owners
- 40%
- Vehicles per household
- 2.3
- Land area
- 469 sq. mi.
- People per square mile
- 116
- Median household income
- $60,160+53.6% vs. 2015–2019, before inflation
- Average household income
- $90,919
- Median home value
- $414,800
- Jobs located here
- 16,988
- Daytime population
- 53,310Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for spas and skin care studios, numbered among those based in Idaho, with Madison County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, ID | 87 | 6 | 5.9 | $1.7M | +13.6% | #19 of 1,769 |
| 2Bingham County, ID | 73 | 7 | 4.3 | $2.2M | +6.4% | #152 of 1,769 |
| 3Elmore County, ID | 68 | 6 | 5.4 | $1.7M | +2.8% | #264 of 1,769 |
| 4Canyon County, ID | 65 | 75 | 8.7 | $1.1M | +18.1% | #377 of 1,769 |
| 5Boundary County, ID | 54 | 5 | 9.9 | $910K | +15.3% | #746 of 1,769 |
| 6Bonner County, ID | 47 | 37 | 18.2 | $517K | +14.8% | #1,009 of 1,769 |
| 7Cassia County, ID | 46 | 10 | 11.8 | $785K | +6.6% | #1,033 of 1,769 |
| 8Payette County, ID | 46 | 12 | 12.4 | $740K | +8.8% | #1,036 of 1,769 |
| 9Latah County, ID | 45 | 13 | 8.0 | $1.1M | +5.6% | #1,050 of 1,769 |
| 10Blaine County, ID | 44 | 14 | 13.4 | $810K | +4.8% | #1,105 of 1,769 |
| 14Madison County, ID | 38 | 12 | 9.0 | $981K | +4.2% | #1,312 of 1,769 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons40
- Barbershops36
- Nail salons64
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Madison County, ID?
Madison County has 12 spas and skin care studios on map listings as of September 2026. 2 of them (17%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 6 businesses with payroll classed as other personal care services in 2023.
How much do households in Madison County, ID spend on personal care products and services?
About $11.8M a year, or $884 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 12 spas and skin care studios on map listings, it comes to $981K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 13,326 households in Madison County and national spending patterns by income.
How does Madison County, ID compare with the U.S. for spas and skin care studios?
Madison County has 9.0 spas and skin care studios per 10,000 households, 22% below the U.S. rate of 11.5. Spending per studio is $981K, 12% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Madison County would have about 13, against 12 on map listings. There is one business with payroll in the industry for every 2,221 households, against one for every 4,055 across the U.S.
How fast is Madison County, ID growing?
Population estimates put Madison County at 55,172 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 13,326 households. Median household income in Madison County is $60,160, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 53.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 38 for spas and skin care studios (lower middle), #1,312 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.