Beauty and personal care · County · Georgia
Spas and skin care studios in Baldwin County, GA
How Baldwin County, GA compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #1,591 of 1,769 scored counties
#72 of 91 scored counties in Georgia
- Listings
- 15
- 5 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $12.8M
- On personal care products and services · $772 a household
- Spending per listing
- $853K
- 3% below the U.S.
- Listings per 10k households
- 9.0
- 22% below the U.S.
- Population, 2025
- 44,029
- +0.6% since 2020
See the spas and skin care studios around any address in Baldwin County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for spas and skin care studios in Baldwin County is 27 (lower middle), #1,591 of 1,769 scored counties and #72 of 91 scored counties in Georgia. That puts it in the bottom quarter of counties.
Households in Baldwin County spend about $12.8M a year on personal care products and services, or $772 per household, 23% below the U.S. average. Spread across 15 spas and skin care studios, that is $853K per studio, 3% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Baldwin County has 15 spas and skin care studios on map listings as of September 2026. Chain locations make up 33% of them, against 10% across the U.S. That is 9.0 per 10,000 households, 22% below the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in Baldwin County, since they leave out counts under 3. Population estimates show Baldwin County grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%).
How Baldwin County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baldwin County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.0 | 13.1 | 11.5 |
| Spending per listing | $853K | $705K | $876K |
| Households per official establishment | n/a | 3,847 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +46.5% | +29.8% |
| Population growth, 2020–2025 | +0.6% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $772 | $926 | $1,005 |
| Median household income | $54,403 | $77,353 | $80,734 |
| Groundwork market score | 27 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 155 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Baldwin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Baldwin County
- Population, 2025 estimate
- 44,029+0.6% since 2020
- Households
- 16,582
- Median age
- 39.1
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 259 sq. mi.
- People per square mile
- 169
- Median household income
- $54,403+24.6% vs. 2015–2019, before inflation
- Average household income
- $84,691
- Median home value
- $181,900
- Jobs located here
- 15,797
- Daytime population
- 42,811Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baldwin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for spas and skin care studios, numbered among those based in Georgia, with Baldwin County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe County, GA | 86 | 5 | 4.7 | $2M | +14.1% | #26 of 1,769 |
| 2Effingham County, GA | 82 | 13 | 5.4 | $1.8M | +14.1% | #52 of 1,769 |
| 3Walton County, GA | 81 | 21 | 5.9 | $1.6M | +16.0% | #57 of 1,769 |
| 4Paulding County, GA | 77 | 46 | 7.7 | $1.3M | +12.7% | #103 of 1,769 |
| 5Newton County, GA | 75 | 25 | 6.1 | $1.5M | +11.2% | #124 of 1,769 |
| 6Walker County, GA | 74 | 8 | 3.0 | $2.6M | +3.7% | #131 of 1,769 |
| 7Haralson County, GA | 74 | 6 | 5.1 | $1.7M | +10.0% | #138 of 1,769 |
| 8Peach County, GA | 73 | 5 | 4.7 | $1.8M | +6.5% | #155 of 1,769 |
| 9Greene County, GA | 72 | 7 | 8.5 | $1.2M | +12.3% | #185 of 1,769 |
| 10Pike County, GA | 71 | 5 | 7.4 | $1.3M | +10.5% | #198 of 1,769 |
| 72Baldwin County, GA | 27 | 15 | 9.0 | $853K | +0.6% | #1,591 of 1,769 |
Other business types in Baldwin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas25
- Hair salons31
- Barbershops21
- Nail salons19
- Spas and skin care27
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Baldwin County, GA?
Map listings as of September 2026 show 15 spas and skin care studios in Baldwin County. 5 of them (33%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Baldwin County: counts under 3 are left out.
How much do households in Baldwin County, GA spend on personal care products and services?
About $12.8M a year, or $772 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 15 spas and skin care studios on map listings, it comes to $853K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 16,582 households in Baldwin County and national spending patterns by income.
How does Baldwin County, GA compare with the U.S. for spas and skin care studios?
Baldwin County has 9.0 spas and skin care studios per 10,000 households, 22% below the U.S. rate of 11.5. Spending per studio is $853K, 3% below the U.S. figure of $876K. The count on map listings matches the U.S. ratio of spas and skin care studios to household spending.
How fast is Baldwin County, GA growing?
Population estimates put Baldwin County at 44,029 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 16,582 households. The median household income in Baldwin County is $54,403 a year, 33% below the U.S. median of $80,734. That rose 24.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Baldwin County scores 27 for spas and skin care studios (lower middle), #1,591 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baldwin County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Baldwin County
Screening a site or an acquisition in Baldwin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.