Beauty and personal care · Small-town market · Georgia
Spas and skin care studios in the Bainbridge, GA area
How the Bainbridge, GA area compares with other small-town markets and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #453 of 504 scored small-town markets
#18 of 23 scored small-town markets based in Georgia
- Listings
- 8
- 2 chain locations (25%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $7.9M
- On personal care products and services · $746 a household
- Spending per listing
- $990K
- 13% above the U.S.
- Listings per 10k households
- 7.5
- 35% below the U.S.
- Population, 2025
- 29,432
- 0.0% since 2020
See the spas and skin care studios around any address in the Bainbridge area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bainbridge area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Bainbridge area scores 29 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #453 of 504 scored small-town markets and #18 of 23 scored small-town markets based in Georgia. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 8 spas and skin care studios in the Bainbridge area. Chain locations make up 25% of them, against 10% across the U.S. Per 10,000 households, that is 7.5, 35% below the U.S. rate of 11.5.
Households in the Bainbridge area spend about $7.9M a year on personal care products and services, or $746 per household, 26% below the U.S. average. That is about $990K of household spending for each studio on map listings, 13% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in the Bainbridge area was 3 in 2023. That is one for every 3,540 households, against one for every 4,055 across the U.S. Population estimates show the Bainbridge area held about level from 2020 to 2025, against +3.1% for the U.S.
How the Bainbridge area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bainbridge area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.5 | 13.1 | 11.5 |
| Spending per listing | $990K | $705K | $876K |
| Households per official establishment | 3,540 | 3,847 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +46.5% | +29.8% |
| Population growth, 2020–2025 | 0.0% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $746 | $926 | $1,005 |
| Median household income | $53,317 | $77,353 | $80,734 |
| Groundwork market score | 29 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 7
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 82 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Bainbridge area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Bainbridge area
- Population, 2025 estimate
- 29,4320.0% since 2020
- Households
- 10,621
- Median age
- 38.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 597 sq. mi.
- People per square mile
- 49
- Median household income
- $53,317+28.5% vs. 2015–2019, before inflation
- Average household income
- $69,600
- Median home value
- $158,800
- Jobs located here
- 8,437
- Daytime population
- 26,106Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bainbridge area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Bainbridge area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Georgia
Every Georgia market ranked →The highest-scoring small-town markets in Georgia for spas and skin care studios, numbered among those based in Georgia, with the Bainbridge area marked.
Top small-town markets in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jesup, GA | 67 | 5 | 4.5 | $1.7M | +7.8% | #79 of 504 |
| 2Cedartown, GA | 63 | 9 | 5.7 | $1.4M | +6.0% | #118 of 504 |
| 3Toccoa, GA | 61 | 5 | 4.8 | $1.6M | +3.8% | #135 of 504 |
| 4Dublin, GA | 59 | 13 | 6.0 | $1.3M | +2.8% | #155 of 504 |
| 5Statesboro, GA | 58 | 31 | 8.9 | $889K | +8.0% | #169 of 504 |
| 6Jefferson, GA | 57 | 26 | 9.2 | $1.1M | +29.3% | #179 of 504 |
| 7Thomaston, GA | 56 | 6 | 5.7 | $1.4M | +2.7% | #185 of 504 |
| 8Kingsland, GA | 56 | 15 | 6.9 | $1.3M | +9.5% | #186 of 504 |
| 9LaGrange, GA-AL | 50 | 28 | 6.9 | $1.1M | +3.0% | #248 of 504 |
| 10Thomasville, GA | 50 | 25 | 8.7 | $920K | +1.3% | #252 of 504 |
| 18Bainbridge, GA | 29 | 8 | 7.5 | $990K | 0.0% | #453 of 504 |
Other business types in the Bainbridge area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas32
- Hair salons17
- Barbershops
- Nail salons14
- Spas and skin care29
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Bainbridge, GA area?
The Bainbridge area has 8 spas and skin care studios on map listings as of September 2026. 2 of them (25%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 3 businesses with payroll classed as other personal care services in 2023.
How much do households in the Bainbridge, GA area spend on personal care products and services?
About $7.9M a year, or $746 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 8 spas and skin care studios on map listings, it comes to $990K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 10,621 households in the Bainbridge area and national spending patterns by income.
How does the Bainbridge, GA area compare with the U.S. for spas and skin care studios?
The Bainbridge area has 7.5 spas and skin care studios per 10,000 households, 35% below the U.S. rate of 11.5. Spending per studio is $990K, 13% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Bainbridge area would have about 9, against 8 on map listings. There is one business with payroll in the industry for every 3,540 households, against one for every 4,055 across the U.S.
How fast is the Bainbridge, GA area growing?
Population estimates put the Bainbridge area at 29,432 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 10,621 households. Median household income in the Bainbridge area is $53,317, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bainbridge area scores 29 for spas and skin care studios (lower middle), #453 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bainbridge area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Bainbridge area
Screening a site or an acquisition in the Bainbridge area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bainbridge area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.