Beauty and personal care · County · Georgia
Spas and skin care studios in Houston County, GA
The spas and skin care studios in Houston County, GA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #753 of 1,769 scored counties
#31 of 91 scored counties in Georgia
- Listings
- 75
- 9 chain locations (12%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $58.1M
- On personal care products and services · $910 a household
- Spending per listing
- $774K
- 12% below the U.S.
- Listings per 10k households
- 11.7
- 2% above the U.S.
- Population, 2025
- 178,214
- +8.5% since 2020
See the spas and skin care studios around any address in Houston County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $910 per household (9% below the U.S. average), households in Houston County spend about $58.1M a year on personal care products and services. That is about $774K of household spending for each studio on map listings, 12% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Houston County has 75 spas and skin care studios on map listings as of September 2026. Chain locations make up 12% of them, against 10% across the U.S. Per 10,000 households, that is 11.7, 2% above the U.S. rate of 11.5.
In 2023, official counts showed 10 businesses with payroll in Houston County classed as other personal care services. That is one for every 6,385 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $215K has gone to businesses classed as other personal care services in Houston County.
Between 2020 and 2025, the population of Houston County grew 8.5%, faster than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Houston County is 54 (upper middle), #753 of 1,769 scored counties and #31 of 91 scored counties in Georgia.
How Houston County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Houston County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.7 | 13.1 | 11.5 |
| Spending per listing | $774K | $705K | $876K |
| Households per official establishment | 6,385 | 3,847 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +46.5% | +29.8% |
| Population growth, 2020–2025 | +8.5% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $910 | $926 | $1,005 |
| Median household income | $80,698 | $77,353 | $80,734 |
| Groundwork market score | 54 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 10
- Employees, 2023
- 63
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 759 chain locations
- Listings at the U.S. rate for this spending
- 66The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $215K
SBA-backed loans to businesses classed as other personal care services in Houston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Houston County
- Population, 2025 estimate
- 178,214+8.5% since 2020
- Households
- 63,851
- Median age
- 37.4
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 376 sq. mi.
- People per square mile
- 451
- Median household income
- $80,698+30.7% vs. 2015–2019, before inflation
- Average household income
- $97,172
- Median home value
- $219,800
- Jobs located here
- 49,763
- Daytime population
- 157,925Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Houston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for spas and skin care studios, numbered among those based in Georgia, with Houston County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe County, GA | 86 | 5 | 4.7 | $2M | +14.1% | #26 of 1,769 |
| 2Effingham County, GA | 82 | 13 | 5.4 | $1.8M | +14.1% | #52 of 1,769 |
| 3Walton County, GA | 81 | 21 | 5.9 | $1.6M | +16.0% | #57 of 1,769 |
| 4Paulding County, GA | 77 | 46 | 7.7 | $1.3M | +12.7% | #103 of 1,769 |
| 5Newton County, GA | 75 | 25 | 6.1 | $1.5M | +11.2% | #124 of 1,769 |
| 6Walker County, GA | 74 | 8 | 3.0 | $2.6M | +3.7% | #131 of 1,769 |
| 7Haralson County, GA | 74 | 6 | 5.1 | $1.7M | +10.0% | #138 of 1,769 |
| 8Peach County, GA | 73 | 5 | 4.7 | $1.8M | +6.5% | #155 of 1,769 |
| 9Greene County, GA | 72 | 7 | 8.5 | $1.2M | +12.3% | #185 of 1,769 |
| 10Pike County, GA | 71 | 5 | 7.4 | $1.3M | +10.5% | #198 of 1,769 |
| 31Houston County, GA | 54 | 75 | 11.7 | $774K | +8.5% | #753 of 1,769 |
Other business types in Houston County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons45
- Barbershops55
- Nail salons40
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Houston County, GA?
Map listings as of September 2026 show 75 spas and skin care studios in Houston County. 9 of them (12%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 10 businesses with payroll classed as other personal care services in 2023.
How much do households in Houston County, GA spend on personal care products and services?
About $58.1M a year, or $910 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 75 spas and skin care studios on map listings, it comes to $774K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 63,851 households in Houston County and national spending patterns by income.
How does Houston County, GA compare with the U.S. for spas and skin care studios?
Houston County has 11.7 spas and skin care studios per 10,000 households, 2% above the U.S. rate of 11.5. Spending per studio is $774K, 12% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Houston County would have about 66, against 75 on map listings. There is one business with payroll in the industry for every 6,385 households, against one for every 4,055 across the U.S.
How fast is Houston County, GA growing?
Population estimates put Houston County at 178,214 people in 2025, up 8.5% since 2020, faster than the U.S. (+3.1%). It has 63,851 households. The median household income in Houston County is $80,698 a year, in line with the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Houston County scores 54 for spas and skin care studios (upper middle), #753 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Houston County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Houston County
Screening a site or an acquisition in Houston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.