Beauty and personal care · County · Georgia
Spas and skin care studios in Gilmer County, GA
The spas and skin care studios in Gilmer County, GA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #815 of 1,769 scored counties
#35 of 91 scored counties in Georgia
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $11M
- On personal care products and services · $849 a household
- Spending per listing
- $1M
- 15% above the U.S.
- Listings per 10k households
- 8.5
- 26% below the U.S.
- Population, 2025
- 33,894
- +7.9% since 2020
See the spas and skin care studios around any address in Gilmer County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gilmer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 11 spas and skin care studios in Gilmer County. One of them (9%) is a chain location, against 10% across the U.S. Per 10,000 households, that is 8.5, 26% below the U.S. rate of 11.5.
At $849 per household (16% below the U.S. average), households in Gilmer County spend about $11M a year on personal care products and services. Spread across 11 spas and skin care studios, that is $1M per studio, 15% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Gilmer County: counts under 3 aren’t published.
Between 2020 and 2025, the population of Gilmer County grew 7.9%, faster than the U.S. (+3.1%). Gilmer County scores 52 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #815 of 1,769 scored counties and #35 of 91 scored counties in Georgia.
How Gilmer County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Gilmer County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.5 | 13.1 | 11.5 |
| Spending per listing | $1M | $705K | $876K |
| Households per official establishment | n/a | 3,847 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +46.5% | +29.8% |
| Population growth, 2020–2025 | +7.9% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $849 | $926 | $1,005 |
| Median household income | $74,499 | $77,353 | $80,734 |
| Groundwork market score | 52 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Gilmer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Gilmer County
- Population, 2025 estimate
- 33,894+7.9% since 2020
- Households
- 13,015
- Median age
- 49.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.2
- Land area
- 426 sq. mi.
- People per square mile
- 76
- Median household income
- $74,499+41.6% vs. 2015–2019, before inflation
- Average household income
- $87,676
- Median home value
- $314,000
- Jobs located here
- 7,408
- Daytime population
- 28,856Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gilmer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Gilmer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for spas and skin care studios, numbered among those based in Georgia, with Gilmer County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe County, GA | 86 | 5 | 4.7 | $2M | +14.1% | #26 of 1,769 |
| 2Effingham County, GA | 82 | 13 | 5.4 | $1.8M | +14.1% | #52 of 1,769 |
| 3Walton County, GA | 81 | 21 | 5.9 | $1.6M | +16.0% | #57 of 1,769 |
| 4Paulding County, GA | 77 | 46 | 7.7 | $1.3M | +12.7% | #103 of 1,769 |
| 5Newton County, GA | 75 | 25 | 6.1 | $1.5M | +11.2% | #124 of 1,769 |
| 6Walker County, GA | 74 | 8 | 3.0 | $2.6M | +3.7% | #131 of 1,769 |
| 7Haralson County, GA | 74 | 6 | 5.1 | $1.7M | +10.0% | #138 of 1,769 |
| 8Peach County, GA | 73 | 5 | 4.7 | $1.8M | +6.5% | #155 of 1,769 |
| 9Greene County, GA | 72 | 7 | 8.5 | $1.2M | +12.3% | #185 of 1,769 |
| 10Pike County, GA | 71 | 5 | 7.4 | $1.3M | +10.5% | #198 of 1,769 |
| 35Gilmer County, GA | 52 | 11 | 8.5 | $1M | +7.9% | #815 of 1,769 |
Other business types in Gilmer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons61
- Barbershops46
- Nail salons64
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Gilmer County, GA?
Gilmer County has 11 spas and skin care studios on map listings as of September 2026. One of them (9%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Gilmer County: counts under 3 are left out.
How much do households in Gilmer County, GA spend on personal care products and services?
About $11M a year, or $849 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 11 spas and skin care studios on map listings, it comes to $1M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 13,015 households in Gilmer County and national spending patterns by income.
How does Gilmer County, GA compare with the U.S. for spas and skin care studios?
Gilmer County has 8.5 spas and skin care studios per 10,000 households, 26% below the U.S. rate of 11.5. Spending per studio is $1M, 15% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Gilmer County would have about 13, against 11 on map listings.
How fast is Gilmer County, GA growing?
Population estimates put Gilmer County at 33,894 people in 2025, up 7.9% since 2020, faster than the U.S. (+3.1%). It has 13,015 households. Median household income in Gilmer County is $74,499, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 41.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gilmer County scores 52 for spas and skin care studios (upper middle), #815 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gilmer County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Gilmer County
Screening a site or an acquisition in Gilmer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gilmer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.