Beauty and personal care · County · Georgia
Spas and skin care studios in Union County, GA
Competitor counts, household spending and official business counts for spas and skin care studios in Union County, GA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,106 of 1,769 scored counties
#46 of 91 scored counties in Georgia
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.7M
- On personal care products and services · $845 a household
- Spending per listing
- $809K
- 8% below the U.S.
- Listings per 10k households
- 10.4
- 10% below the U.S.
- Population, 2025
- 27,859
- +12.3% since 2020
See the spas and skin care studios around any address in Union County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 spas and skin care studios in Union County. One of them (8%) is a chain location, against 10% across the U.S. Per 10,000 households, that is 10.4, 10% below the U.S. rate of 11.5.
At $845 per household (16% below the U.S. average), households in Union County spend about $9.7M a year on personal care products and services. That is about $809K of household spending for each studio on map listings, 8% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Union County: counts under 3 aren’t published.
Population estimates put the population change in Union County from 2020 to 2025 at +12.3%, faster than the U.S. (+3.1%). For spas and skin care studios, Union County has a Groundwork market score of 44 (lower middle): #1,106 of 1,769 scored counties and #46 of 91 scored counties in Georgia.
How Union County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Union County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.4 | 13.1 | 11.5 |
| Spending per listing | $809K | $705K | $876K |
| Households per official establishment | n/a | 3,847 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +46.5% | +29.8% |
| Population growth, 2020–2025 | +12.3% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $845 | $926 | $1,005 |
| Median household income | $66,176 | $77,353 | $80,734 |
| Groundwork market score | 44 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Union County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Union County
- Population, 2025 estimate
- 27,859+12.3% since 2020
- Households
- 11,490
- Median age
- 54.9
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.1
- Land area
- 324 sq. mi.
- People per square mile
- 81
- Median household income
- $66,176+32.3% vs. 2015–2019, before inflation
- Average household income
- $94,627
- Median home value
- $307,400
- Jobs located here
- 7,649
- Daytime population
- 24,337Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Union County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for spas and skin care studios, numbered among those based in Georgia, with Union County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe County, GA | 86 | 5 | 4.7 | $2M | +14.1% | #26 of 1,769 |
| 2Effingham County, GA | 82 | 13 | 5.4 | $1.8M | +14.1% | #52 of 1,769 |
| 3Walton County, GA | 81 | 21 | 5.9 | $1.6M | +16.0% | #57 of 1,769 |
| 4Paulding County, GA | 77 | 46 | 7.7 | $1.3M | +12.7% | #103 of 1,769 |
| 5Newton County, GA | 75 | 25 | 6.1 | $1.5M | +11.2% | #124 of 1,769 |
| 6Walker County, GA | 74 | 8 | 3.0 | $2.6M | +3.7% | #131 of 1,769 |
| 7Haralson County, GA | 74 | 6 | 5.1 | $1.7M | +10.0% | #138 of 1,769 |
| 8Peach County, GA | 73 | 5 | 4.7 | $1.8M | +6.5% | #155 of 1,769 |
| 9Greene County, GA | 72 | 7 | 8.5 | $1.2M | +12.3% | #185 of 1,769 |
| 10Pike County, GA | 71 | 5 | 7.4 | $1.3M | +10.5% | #198 of 1,769 |
| 46Union County, GA | 44 | 12 | 10.4 | $809K | +12.3% | #1,106 of 1,769 |
Other business types in Union County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons45
- Barbershops
- Nail salons52
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Union County, GA?
Union County has 12 spas and skin care studios on map listings as of September 2026. One of them (8%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Union County: counts under 3 are left out.
How much do households in Union County, GA spend on personal care products and services?
About $9.7M a year, or $845 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 12 spas and skin care studios on map listings, it comes to $809K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 11,490 households in Union County and national spending patterns by income.
How does Union County, GA compare with the U.S. for spas and skin care studios?
Union County has 10.4 spas and skin care studios per 10,000 households, 10% below the U.S. rate of 11.5. Spending per studio is $809K, 8% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Union County would have about 11, against 12 on map listings.
How fast is Union County, GA growing?
Population estimates put Union County at 27,859 people in 2025, up 12.3% since 2020, faster than the U.S. (+3.1%). It has 11,490 households. Median household income in Union County is $66,176, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Union County scores 44 for spas and skin care studios (lower middle), #1,106 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Union County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Union County
Screening a site or an acquisition in Union County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.