Beauty and personal care · County · Georgia
Spas and skin care studios in Barrow County, GA
Competitor counts, household spending and official business counts for spas and skin care studios in Barrow County, GA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #500 of 1,769 scored counties
#21 of 91 scored counties in Georgia
- Listings
- 27
- 4 chain locations (15%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $27.9M
- On personal care products and services · $907 a household
- Spending per listing
- $1M
- 18% above the U.S.
- Listings per 10k households
- 8.8
- 23% below the U.S.
- Population, 2025
- 99,773
- +18.7% since 2020
See the spas and skin care studios around any address in Barrow County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Barrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 27 spas and skin care studios in Barrow County. Chain locations make up 15% of them, against 10% across the U.S. Per 10,000 households, that is 8.8, 23% below the U.S. rate of 11.5.
At $907 per household (10% below the U.S. average), households in Barrow County spend about $27.9M a year on personal care products and services. That is about $1M of household spending for each studio on map listings, 18% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 6 businesses with payroll classed as other personal care services in Barrow County in 2023. That is one for every 5,132 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $345K has gone to businesses classed as other personal care services in Barrow County.
Population estimates put the population change in Barrow County from 2020 to 2025 at +18.7%, faster than the U.S. (+3.1%). Barrow County scores 61 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #500 of 1,769 scored counties and #21 of 91 scored counties in Georgia.
How Barrow County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Barrow County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.8 | 13.1 | 11.5 |
| Spending per listing | $1M | $705K | $876K |
| Households per official establishment | 5,132 | 3,847 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +46.5% | +29.8% |
| Population growth, 2020–2025 | +18.7% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $907 | $926 | $1,005 |
| Median household income | $80,653 | $77,353 | $80,734 |
| Groundwork market score | 61 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 32
- Annual payroll, 2023
- $721K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 274 chain locations
- Listings at the U.S. rate for this spending
- 32The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $345K
SBA-backed loans to businesses classed as other personal care services in Barrow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Barrow County
- Population, 2025 estimate
- 99,773+18.7% since 2020
- Households
- 30,789
- Median age
- 36.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 161 sq. mi.
- People per square mile
- 558
- Median household income
- $80,653+29.4% vs. 2015–2019, before inflation
- Average household income
- $95,651
- Median home value
- $294,700
- Jobs located here
- 23,333
- Daytime population
- 69,296Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Barrow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Barrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for spas and skin care studios, numbered among those based in Georgia, with Barrow County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe County, GA | 86 | 5 | 4.7 | $2M | +14.1% | #26 of 1,769 |
| 2Effingham County, GA | 82 | 13 | 5.4 | $1.8M | +14.1% | #52 of 1,769 |
| 3Walton County, GA | 81 | 21 | 5.9 | $1.6M | +16.0% | #57 of 1,769 |
| 4Paulding County, GA | 77 | 46 | 7.7 | $1.3M | +12.7% | #103 of 1,769 |
| 5Newton County, GA | 75 | 25 | 6.1 | $1.5M | +11.2% | #124 of 1,769 |
| 6Walker County, GA | 74 | 8 | 3.0 | $2.6M | +3.7% | #131 of 1,769 |
| 7Haralson County, GA | 74 | 6 | 5.1 | $1.7M | +10.0% | #138 of 1,769 |
| 8Peach County, GA | 73 | 5 | 4.7 | $1.8M | +6.5% | #155 of 1,769 |
| 9Greene County, GA | 72 | 7 | 8.5 | $1.2M | +12.3% | #185 of 1,769 |
| 10Pike County, GA | 71 | 5 | 7.4 | $1.3M | +10.5% | #198 of 1,769 |
| 21Barrow County, GA | 61 | 27 | 8.8 | $1M | +18.7% | #500 of 1,769 |
Other business types in Barrow County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons68
- Barbershops60
- Nail salons59
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Barrow County, GA?
Barrow County has 27 spas and skin care studios on map listings as of September 2026. 4 of them (15%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 6 businesses with payroll classed as other personal care services in 2023.
How much do households in Barrow County, GA spend on personal care products and services?
About $27.9M a year, or $907 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 27 spas and skin care studios on map listings, it comes to $1M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 30,789 households in Barrow County and national spending patterns by income.
How does Barrow County, GA compare with the U.S. for spas and skin care studios?
Barrow County has 8.8 spas and skin care studios per 10,000 households, 23% below the U.S. rate of 11.5. Spending per studio is $1M, 18% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Barrow County would have about 32, against 27 on map listings. There is one business with payroll in the industry for every 5,132 households, against one for every 4,055 across the U.S.
How fast is Barrow County, GA growing?
Population estimates put Barrow County at 99,773 people in 2025, up 18.7% since 2020, faster than the U.S. (+3.1%). It has 30,789 households. Median household income in Barrow County is $80,653, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Barrow County scores 61 for spas and skin care studios (upper middle), #500 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Barrow County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Barrow County
Screening a site or an acquisition in Barrow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Barrow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.