Beauty and personal care · Small-town market · Georgia
Spas and skin care studios in the Americus, GA area
Competitor counts, household spending and official business counts for spas and skin care studios in the Americus, GA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 11 out of 100: Low
Ranked #502 of 504 scored small-town markets
#23 of 23 scored small-town markets based in Georgia
- Listings
- 13
- 1 chain location (8%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.1M
- On personal care products and services · $724 a household
- Spending per listing
- $704K
- 20% below the U.S.
- Listings per 10k households
- 10.3
- 10% below the U.S.
- Population, 2025
- 33,394
- −1.9% since 2020
See the spas and skin care studios around any address in the Americus area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Americus area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, the Americus area has a Groundwork market score of 11 (low): #502 of 504 scored small-town markets and #23 of 23 scored small-town markets based in Georgia. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 13 spas and skin care studios in the Americus area. One of them (8%) is a chain location, against 10% across the U.S. Per 10,000 households, that is 10.3, 10% below the U.S. rate of 11.5.
At $724 per household (28% below the U.S. average), households in the Americus area spend about $9.1M a year on personal care products and services. That is about $704K of household spending for each studio on map listings, 20% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in the Americus area: counts under 3 aren’t published. Population estimates put the population change in the Americus area from 2020 to 2025 at −1.9%, against +3.1% for the U.S.
How the Americus area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Americus area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.3 | 13.1 | 11.5 |
| Spending per listing | $704K | $705K | $876K |
| Households per official establishment | n/a | 3,847 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +46.5% | +29.8% |
| Population growth, 2020–2025 | −1.9% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $724 | $926 | $1,005 |
| Median household income | $43,688 | $77,353 | $80,734 |
| Groundwork market score | 11 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 131 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Americus area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Americus area
- Population, 2025 estimate
- 33,394−1.9% since 2020
- Households
- 12,625
- Median age
- 39.3
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 650 sq. mi.
- People per square mile
- 52
- Median household income
- $43,688+14.5% vs. 2015–2019, before inflation
- Average household income
- $69,698
- Median home value
- $122,400
- Jobs located here
- 10,904
- Daytime population
- 31,703Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Americus area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Americus area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Georgia
Every Georgia market ranked →The highest-scoring small-town markets in Georgia for spas and skin care studios, numbered among those based in Georgia, with the Americus area marked.
Top small-town markets in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jesup, GA | 67 | 5 | 4.5 | $1.7M | +7.8% | #79 of 504 |
| 2Cedartown, GA | 63 | 9 | 5.7 | $1.4M | +6.0% | #118 of 504 |
| 3Toccoa, GA | 61 | 5 | 4.8 | $1.6M | +3.8% | #135 of 504 |
| 4Dublin, GA | 59 | 13 | 6.0 | $1.3M | +2.8% | #155 of 504 |
| 5Statesboro, GA | 58 | 31 | 8.9 | $889K | +8.0% | #169 of 504 |
| 6Jefferson, GA | 57 | 26 | 9.2 | $1.1M | +29.3% | #179 of 504 |
| 7Thomaston, GA | 56 | 6 | 5.7 | $1.4M | +2.7% | #185 of 504 |
| 8Kingsland, GA | 56 | 15 | 6.9 | $1.3M | +9.5% | #186 of 504 |
| 9LaGrange, GA-AL | 50 | 28 | 6.9 | $1.1M | +3.0% | #248 of 504 |
| 10Thomasville, GA | 50 | 25 | 8.7 | $920K | +1.3% | #252 of 504 |
| 23Americus, GA | 11 | 13 | 10.3 | $704K | −1.9% | #502 of 504 |
Other business types in the Americus area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas28
- Hair salons25
- Barbershops7
- Nail salons8
- Spas and skin care11
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Americus, GA area?
There are 13 spas and skin care studios on map listings in the Americus area as of September 2026. One of them (8%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in the Americus area: counts under 3 are left out.
How much do households in the Americus, GA area spend on personal care products and services?
About $9.1M a year, or $724 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 13 spas and skin care studios on map listings, it comes to $704K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 12,625 households in the Americus area and national spending patterns by income.
How does the Americus, GA area compare with the U.S. for spas and skin care studios?
The Americus area has 10.3 spas and skin care studios per 10,000 households, 10% below the U.S. rate of 11.5. Spending per studio is $704K, 20% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Americus area would have about 10, against 13 on map listings.
How fast is the Americus, GA area growing?
Population estimates put the Americus area at 33,394 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 12,625 households. Median household income in the Americus area is $43,688, 46% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Americus area scores 11 for spas and skin care studios (low), #502 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Americus area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Americus area
Screening a site or an acquisition in the Americus area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Americus area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.