Groundwork

Beauty and personal care · County · Georgia

Spas and skin care studios in Gordon County, GA

The spas and skin care studios in Gordon County, GA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 40 out of 100: Lower middle

Ranked #1,252 of 1,769 scored counties
#52 of 91 scored counties in Georgia

Listings
23
2 chain locations (9%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$18M
On personal care products and services · $842 a household
Spending per listing
$782K
11% below the U.S.
Listings per 10k households
10.8
6% below the U.S.
Population, 2025
61,701
+6.9% since 2020

See the spas and skin care studios around any address in Gordon County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gordon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 23 spas and skin care studios in Gordon County. Chain locations make up 9% of them, against 10% across the U.S. That is 10.8 per 10,000 households, 6% below the U.S. rate of 11.5.

Households in Gordon County spend about $18M a year on personal care products and services, or $842 per household, 16% below the U.S. average. That works out to $782K per studio, 11% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

There is no official count of businesses with payroll classed as other personal care services in Gordon County: counts under 3 aren’t published.

Population estimates put the population change in Gordon County from 2020 to 2025 at +6.9%, faster than the U.S. (+3.1%). For spas and skin care studios, Gordon County has a Groundwork market score of 40 (lower middle): #1,252 of 1,769 scored counties and #52 of 91 scored counties in Georgia.

How Gordon County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Gordon County, GA compared with Georgia and the U.S.
MeasureGordon CountyGeorgiaU.S.
Listings per 10k households10.813.111.5
Spending per listing$782K$705K$876K
Households per official establishmentn/a3,8474,055
Official establishment growth, 2019–2023n/a+46.5%+29.8%
Population growth, 2020–2025+6.9%+5.3%+3.1%
Spending per household on personal care products and services$842$926$1,005
Median household income$63,650$77,353$80,734
Groundwork market score4033

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
232 chain locations
Listings at the U.S. rate for this spending
21The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Gordon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Gordon County

Population, 2025 estimate
61,701+6.9% since 2020
Households
21,348
Median age
39.5
Homes lived in by their owners
74%
Vehicles per household
2.0
Land area
357 sq. mi.
People per square mile
166
Median household income
$63,650+38.8% vs. 2015–2019, before inflation
Average household income
$86,559
Median home value
$222,900
Jobs located here
24,064
Daytime population
58,314Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Gordon County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Gordon County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for spas and skin care studios, numbered among those based in Georgia, with Gordon County marked.

Top counties in Georgia

Counties in Georgia ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Monroe County, GA8654.7$2M+14.1%#26 of 1,769
2Effingham County, GA82135.4$1.8M+14.1%#52 of 1,769
3Walton County, GA81215.9$1.6M+16.0%#57 of 1,769
4Paulding County, GA77467.7$1.3M+12.7%#103 of 1,769
5Newton County, GA75256.1$1.5M+11.2%#124 of 1,769
6Walker County, GA7483.0$2.6M+3.7%#131 of 1,769
7Haralson County, GA7465.1$1.7M+10.0%#138 of 1,769
8Peach County, GA7354.7$1.8M+6.5%#155 of 1,769
9Greene County, GA7278.5$1.2M+12.3%#185 of 1,769
10Pike County, GA7157.4$1.3M+10.5%#198 of 1,769
52Gordon County, GA402310.8$782K+6.9%#1,252 of 1,769

Other business types in Gordon County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Gordon County, GA?

There are 23 spas and skin care studios on map listings in Gordon County as of September 2026. 2 of them (9%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Gordon County: counts under 3 are left out.

How much do households in Gordon County, GA spend on personal care products and services?

About $18M a year, or $842 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 23 spas and skin care studios on map listings, it comes to $782K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 21,348 households in Gordon County and national spending patterns by income.

How does Gordon County, GA compare with the U.S. for spas and skin care studios?

Gordon County has 10.8 spas and skin care studios per 10,000 households, 6% below the U.S. rate of 11.5. Spending per studio is $782K, 11% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Gordon County would have about 21, against 23 on map listings.

How fast is Gordon County, GA growing?

Population estimates put Gordon County at 61,701 people in 2025, up 6.9% since 2020, faster than the U.S. (+3.1%). It has 21,348 households. Median household income in Gordon County is $63,650, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gordon County scores 40 for spas and skin care studios (lower middle), #1,252 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Gordon County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Gordon County

Screening a site or an acquisition in Gordon County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Gordon County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.