Beauty and personal care · County · Florida
Spas and skin care studios in Okaloosa County, FL
The spas and skin care studios in Okaloosa County, FL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,469 of 1,769 scored counties
#39 of 52 scored counties in Florida
- Listings
- 140
- 16 chain locations (11%)
- Official establishments
- 33
- +57.1% since 2019
- Household spending a year
- $81.7M
- On personal care products and services · $956 a household
- Spending per listing
- $583K
- 33% below the U.S.
- Listings per 10k households
- 16.4
- 43% above the U.S.
- Population, 2025
- 221,810
- +4.6% since 2020
See the spas and skin care studios around any address in Okaloosa County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Okaloosa County scores 33 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,469 of 1,769 scored counties and #39 of 52 scored counties in Florida. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Okaloosa County comes to about $81.7M a year: $956 per household, 5% below the U.S. average. That is about $583K of household spending for each studio on map listings, 33% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Okaloosa County has 140 spas and skin care studios on map listings as of September 2026. Chain locations make up 11% of them, against 10% across the U.S. Per 10,000 households, that is 16.4, 43% above the U.S. rate of 11.5.
In 2023, official counts showed 33 businesses with payroll in Okaloosa County classed as other personal care services, up 57.1% from 2019. That is one for every 2,588 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $80K has gone to businesses classed as other personal care services in Okaloosa County. Between 2020 and 2025, the population of Okaloosa County grew 4.6%, faster than the U.S. (+3.1%).
How Okaloosa County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Okaloosa County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.4 | 17.0 | 11.5 |
| Spending per listing | $583K | $535K | $876K |
| Households per official establishment | 2,588 | 3,051 | 4,055 |
| Official establishment growth, 2019–2023 | +57.1% | +38.5% | +29.8% |
| Population growth, 2020–2025 | +4.6% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $956 | $911 | $1,005 |
| Median household income | $81,998 | $74,568 | $80,734 |
| Groundwork market score | 33 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 33+57.1% over the period
- Employees, 2023
- 175
- Annual payroll, 2023
- $4.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 14016 chain locations
- Listings at the U.S. rate for this spending
- 93The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $80K
SBA-backed loans to businesses classed as other personal care services in Okaloosa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Okaloosa County
- Population, 2025 estimate
- 221,810+4.6% since 2020
- Households
- 85,411
- Median age
- 39.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 930 sq. mi.
- People per square mile
- 233
- Median household income
- $81,998+29.3% vs. 2015–2019, before inflation
- Average household income
- $109,934
- Median home value
- $351,200
- Jobs located here
- 91,084
- Daytime population
- 224,037Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Okaloosa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Florida
Every Florida market ranked →The highest-scoring counties in Florida for spas and skin care studios, numbered among those based in Florida, with Okaloosa County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 84 | 32 | 4.6 | $2M | +21.1% | #38 of 1,769 |
| 2Jackson County, FL | 67 | 5 | 2.9 | $2.5M | +5.4% | #286 of 1,769 |
| 3Levy County, FL | 67 | 9 | 4.8 | $1.6M | +12.7% | #297 of 1,769 |
| 4Putnam County, FL | 67 | 16 | 5.1 | $1.4M | +5.9% | #301 of 1,769 |
| 5Santa Rosa County, FL | 64 | 75 | 10.3 | $951K | +11.7% | #405 of 1,769 |
| 6Baker County, FL | 63 | 7 | 7.6 | $1.2M | +5.8% | #420 of 1,769 |
| 7St. Lucie County, FL | 63 | 118 | 8.6 | $1M | +21.4% | #429 of 1,769 |
| 8Gilchrist County, FL | 61 | 5 | 7.0 | $1.2M | +14.5% | #491 of 1,769 |
| 9Flagler County, FL | 61 | 52 | 9.9 | $930K | +21.0% | #504 of 1,769 |
| 10Nassau County, FL | 61 | 63 | 16.0 | $613K | +17.4% | #505 of 1,769 |
| 39Okaloosa County, FL | 33 | 140 | 16.4 | $583K | +4.6% | #1,469 of 1,769 |
Other business types in Okaloosa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons38
- Barbershops47
- Nail salons45
- Spas and skin care33
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Okaloosa County, FL?
Map listings as of September 2026 show 140 spas and skin care studios in Okaloosa County. 16 of them (11%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 33 businesses with payroll classed as other personal care services in 2023, up 57.1% from 2019.
How much do households in Okaloosa County, FL spend on personal care products and services?
About $81.7M a year, or $956 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 140 spas and skin care studios on map listings, it comes to $583K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 85,411 households in Okaloosa County and national spending patterns by income.
How does Okaloosa County, FL compare with the U.S. for spas and skin care studios?
Okaloosa County has 16.4 spas and skin care studios per 10,000 households, 43% above the U.S. rate of 11.5. Spending per studio is $583K, 33% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Okaloosa County would have about 93, against 140 on map listings. There is one business with payroll in the industry for every 2,588 households, against one for every 4,055 across the U.S. The official count rose 57.1% from 2019 to 2023, against +29.8% for the U.S.
How fast is Okaloosa County, FL growing?
Population estimates put Okaloosa County at 221,810 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 85,411 households. The median household income in Okaloosa County is $81,998 a year, 2% above the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Okaloosa County scores 33 for spas and skin care studios (lower middle), #1,469 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Okaloosa County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Okaloosa County
Screening a site or an acquisition in Okaloosa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Okaloosa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.