Groundwork

Beauty and personal care · Metro area · Florida

Spas and skin care studios in the Sebastian-Vero Beach-West Vero Corridor, FL metro area

Competitor counts, household spending and official business counts for spas and skin care studios in the Sebastian-Vero Beach-West Vero Corridor, FL metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 36 out of 100: Lower middle

Ranked #328 of 387 scored metro areas
#12 of 22 scored metro areas based in Florida

Listings
105
9 chain locations (9%)
Official establishments
17
Businesses with payroll, 2023
Household spending a year
$64.4M
On personal care products and services · $910 a household
Spending per listing
$614K
30% below the U.S.
Listings per 10k households
14.8
29% above the U.S.
Population, 2025
172,799
+7.7% since 2020

See the spas and skin care studios around any address in the Sebastian-Vero Beach-West Vero Corridor metro area

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sebastian-Vero Beach-West Vero Corridor metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for spas and skin care studios in the Sebastian-Vero Beach-West Vero Corridor metro area is 36 (lower middle), #328 of 387 scored metro areas and #12 of 22 scored metro areas based in Florida. That puts it in the bottom quarter of metro areas.

Households in the Sebastian-Vero Beach-West Vero Corridor metro area spend about $64.4M a year on personal care products and services, or $910 per household, 9% below the U.S. average. That works out to $614K per studio, 30% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

The Sebastian-Vero Beach-West Vero Corridor metro area has 105 spas and skin care studios on map listings as of September 2026. 9 of them (9%) are chain locations, against 10% across the U.S. That comes to 14.8 for every 10,000 households, 29% above the U.S. rate of 11.5.

Official counts show 17 businesses with payroll classed as other personal care services in the Sebastian-Vero Beach-West Vero Corridor metro area in 2023. That is one for every 4,166 households, against one for every 4,055 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $528K have gone to businesses classed as other personal care services in the Sebastian-Vero Beach-West Vero Corridor metro area. Between 2020 and 2025, the population of the Sebastian-Vero Beach-West Vero Corridor metro area grew 7.7%, faster than the U.S. (+3.1%).

How the Sebastian-Vero Beach-West Vero Corridor metro area compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Sebastian-Vero Beach-West Vero Corridor, FL metro area compared with Florida and the U.S.
MeasureSebastian-Vero Beach-West Vero Corridor metro areaFloridaU.S.
Listings per 10k households14.817.011.5
Spending per listing$614K$535K$876K
Households per official establishment4,1663,0514,055
Official establishment growth, 2019–2023n/a+38.5%+29.8%
Population growth, 2020–2025+7.7%+8.7%+3.1%
Spending per household on personal care products and services$910$911$1,005
Median household income$73,491$74,568$80,734
Groundwork market score3626

Official counts and lending

Businesses

Official establishments, 2019 to 2023
17
Employees, 2023
77
Annual payroll, 2023
$3.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
1059 chain locations
Listings at the U.S. rate for this spending
74The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$528K

SBA-backed loans to businesses classed as other personal care services in the Sebastian-Vero Beach-West Vero Corridor metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Sebastian-Vero Beach-West Vero Corridor metro area

Population, 2025 estimate
172,799+7.7% since 2020
Households
70,816
Median age
52.9
Homes lived in by their owners
80%
Vehicles per household
1.7
Land area
503 sq. mi.
People per square mile
332
Median household income
$73,491+34.3% vs. 2015–2019, before inflation
Average household income
$108,404
Median home value
$351,500
Jobs located here
57,126
Daytime population
157,374Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Sebastian-Vero Beach-West Vero Corridor metro area?

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Spas and skin care across Florida

Every Florida market ranked →

The highest-scoring metro areas in Florida for spas and skin care studios, numbered among those based in Florida, with the Sebastian-Vero Beach-West Vero Corridor metro area marked.

Top metro areas in Florida

Metro areas in Florida ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wildwood-The Villages, FL85324.6$2M+21.1%#1 of 387
2Homosassa Springs, FL57557.7$1M+11.1%#121 of 387
3Lakeland-Winter Haven, FL542779.6$877K+19.8%#159 of 387
4Punta Gorda, FL47899.8$877K+15.5%#218 of 387
5Gainesville, FL441419.9$846K+5.4%#244 of 387
6Sebring, FL44439.2$830K+9.7%#246 of 387
7Ocala, FL4117810.8$741K+17.3%#274 of 387
8Pensacola-Ferry Pass-Brent, FL4127613.7$659K+6.5%#277 of 387
9Deltona-Daytona Beach-Ormond Beach, FL4034911.9$735K+11.2%#287 of 387
10Port St. Lucie, FL3924111.7$768K+16.0%#300 of 387
12Sebastian-Vero Beach-West Vero Corridor, FL3610514.8$614K+7.7%#328 of 387

Other business types in the Sebastian-Vero Beach-West Vero Corridor metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in the Sebastian-Vero Beach-West Vero Corridor, FL metro area?

Map listings as of September 2026 show 105 spas and skin care studios in the Sebastian-Vero Beach-West Vero Corridor metro area. 9 of them (9%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 17 businesses with payroll classed as other personal care services in 2023.

How much do households in the Sebastian-Vero Beach-West Vero Corridor, FL metro area spend on personal care products and services?

About $64.4M a year, or $910 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 105 spas and skin care studios on map listings, it comes to $614K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 70,816 households in the Sebastian-Vero Beach-West Vero Corridor metro area and national spending patterns by income.

How does the Sebastian-Vero Beach-West Vero Corridor, FL metro area compare with the U.S. for spas and skin care studios?

The Sebastian-Vero Beach-West Vero Corridor metro area has 14.8 spas and skin care studios per 10,000 households, 29% above the U.S. rate of 11.5. Spending per studio is $614K, 30% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Sebastian-Vero Beach-West Vero Corridor metro area would have about 74, against 105 on map listings. There is one business with payroll in the industry for every 4,166 households, against one for every 4,055 across the U.S.

How fast is the Sebastian-Vero Beach-West Vero Corridor, FL metro area growing?

Population estimates put the Sebastian-Vero Beach-West Vero Corridor metro area at 172,799 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 70,816 households. The median household income in the Sebastian-Vero Beach-West Vero Corridor metro area is $73,491 a year, 9% below the U.S. median of $80,734. That rose 34.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sebastian-Vero Beach-West Vero Corridor metro area scores 36 for spas and skin care studios (lower middle), #328 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Sebastian-Vero Beach-West Vero Corridor metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in the Sebastian-Vero Beach-West Vero Corridor metro area

Screening a site or an acquisition in the Sebastian-Vero Beach-West Vero Corridor metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Sebastian-Vero Beach-West Vero Corridor metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.