Beauty and personal care · Small-town market · Florida
Spas and skin care studios in the Key West-Key Largo, FL area
How the Key West-Key Largo, FL area compares with other small-town markets and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #474 of 504 scored small-town markets
#5 of 5 scored small-town markets based in Florida
- Listings
- 82
- 3 chain locations (4%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $34.5M
- On personal care products and services · $1,003 a household
- Spending per listing
- $421K
- 52% below the U.S.
- Listings per 10k households
- 23.8
- 2.1 times the U.S.
- Population, 2025
- 80,406
- −2.9% since 2020
See the spas and skin care studios around any address in the Key West-Key Largo area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Key West-Key Largo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Key West-Key Largo area scores 23 (low) on the Groundwork market score for spas and skin care studios, ranking #474 of 504 scored small-town markets and #5 of 5 scored small-town markets based in Florida. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 82 spas and skin care studios in the Key West-Key Largo area. Chain locations make up 4% of them, against 10% across the U.S. Per 10,000 households, that is 23.8, 2.1 times the U.S. rate of 11.5.
At $1,003 per household (in line with the U.S. average), households in the Key West-Key Largo area spend about $34.5M a year on personal care products and services. That is about $421K of household spending for each studio on map listings, 52% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in the Key West-Key Largo area was 12 in 2023. That is one for every 2,867 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $405K has gone to businesses classed as other personal care services in the Key West-Key Largo area. Between 2020 and 2025, the population of the Key West-Key Largo area declined 2.9%, against +3.1% for the U.S.
How the Key West-Key Largo area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Key West-Key Largo area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.8 | 17.0 | 11.5 |
| Spending per listing | $421K | $535K | $876K |
| Households per official establishment | 2,867 | 3,051 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +38.5% | +29.8% |
| Population growth, 2020–2025 | −2.9% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $1,003 | $911 | $1,005 |
| Median household income | $87,738 | $74,568 | $80,734 |
| Groundwork market score | 23 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 69
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 823 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $405K
SBA-backed loans to businesses classed as other personal care services in the Key West-Key Largo area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Key West-Key Largo area
- Population, 2025 estimate
- 80,406−2.9% since 2020
- Households
- 34,405
- Median age
- 48.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 983 sq. mi.
- People per square mile
- 83
- Median household income
- $87,738+25.3% vs. 2015–2019, before inflation
- Average household income
- $136,520
- Median home value
- $780,600
- Jobs located here
- 41,028
- Daytime population
- 79,622Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Key West-Key Largo area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Key West-Key Largo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Florida
Every Florida market ranked →The highest-scoring small-town markets in Florida for spas and skin care studios, numbered among those based in Florida, with the Key West-Key Largo area marked.
Top small-town markets in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Palatka, FL | 67 | 16 | 5.1 | $1.4M | +5.9% | #82 of 504 |
| 2Okeechobee, FL | 57 | 10 | 6.6 | $1.2M | +7.4% | #177 of 504 |
| 3Lake City, FL | 48 | 32 | 11.7 | $680K | +6.2% | #280 of 504 |
| 4Clewiston, FL | 44 | 17 | 9.1 | $862K | +18.8% | #322 of 504 |
| 5Key West-Key Largo, FL | 23 | 82 | 23.8 | $421K | −2.9% | #474 of 504 |
Other business types in the Key West-Key Largo area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas22
- Hair salons31
- Barbershops39
- Nail salons27
- Spas and skin care23
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Key West-Key Largo, FL area?
There are 82 spas and skin care studios on map listings in the Key West-Key Largo area as of September 2026. 3 of them (4%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 12 businesses with payroll classed as other personal care services in 2023.
How much do households in the Key West-Key Largo, FL area spend on personal care products and services?
About $34.5M a year, or $1,003 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 82 spas and skin care studios on map listings, it comes to $421K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 34,405 households in the Key West-Key Largo area and national spending patterns by income.
How does the Key West-Key Largo, FL area compare with the U.S. for spas and skin care studios?
The Key West-Key Largo area has 23.8 spas and skin care studios per 10,000 households, 2.1 times the U.S. rate of 11.5. Spending per studio is $421K, 52% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Key West-Key Largo area would have about 39, against 82 on map listings. There is one business with payroll in the industry for every 2,867 households, against one for every 4,055 across the U.S.
How fast is the Key West-Key Largo, FL area growing?
Population estimates put the Key West-Key Largo area at 80,406 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 34,405 households. Median household income in the Key West-Key Largo area is $87,738, 9% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Key West-Key Largo area scores 23 for spas and skin care studios (low), #474 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Key West-Key Largo area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Key West-Key Largo area
Screening a site or an acquisition in the Key West-Key Largo area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Key West-Key Largo area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.