Beauty and personal care · Metro area · Florida
Spas and skin care studios in the Panama City-Panama City Beach, FL metro area
The spas and skin care studios in the Panama City-Panama City Beach, FL metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #329 of 387 scored metro areas
#13 of 22 scored metro areas based in Florida
- Listings
- 135
- 16 chain locations (12%)
- Official establishments
- 21
- Businesses with payroll, 2023
- Household spending a year
- $77.3M
- On personal care products and services · $878 a household
- Spending per listing
- $573K
- 35% below the U.S.
- Listings per 10k households
- 15.3
- 33% above the U.S.
- Population, 2025
- 231,174
- +15.7% since 2020
See the spas and skin care studios around any address in the Panama City-Panama City Beach metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Panama City-Panama City Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, the Panama City-Panama City Beach metro area has a Groundwork market score of 36 (lower middle): #329 of 387 scored metro areas and #13 of 22 scored metro areas based in Florida. That puts it in the bottom quarter of metro areas.
Household spending on personal care products and services in the Panama City-Panama City Beach metro area comes to about $77.3M a year: $878 per household, 13% below the U.S. average. That works out to $573K per studio, 35% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The Panama City-Panama City Beach metro area has 135 spas and skin care studios on map listings as of September 2026. 16 of them (12%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 15.3, 33% above the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in the Panama City-Panama City Beach metro area was 21 in 2023. That is one for every 4,194 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $100K has gone to businesses classed as other personal care services in the Panama City-Panama City Beach metro area. Between 2020 and 2025, the population of the Panama City-Panama City Beach metro area grew 15.7%, faster than the U.S. (+3.1%).
How the Panama City-Panama City Beach metro area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Panama City-Panama City Beach metro area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.3 | 17.0 | 11.5 |
| Spending per listing | $573K | $535K | $876K |
| Households per official establishment | 4,194 | 3,051 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +38.5% | +29.8% |
| Population growth, 2020–2025 | +15.7% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $878 | $911 | $1,005 |
| Median household income | $71,514 | $74,568 | $80,734 |
| Groundwork market score | 36 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21
- Employees, 2023
- 143
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 13516 chain locations
- Listings at the U.S. rate for this spending
- 88The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $100K
SBA-backed loans to businesses classed as other personal care services in the Panama City-Panama City Beach metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Panama City-Panama City Beach metro area
- Population, 2025 estimate
- 231,174+15.7% since 2020
- Households
- 88,065
- Median age
- 41.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 1,343 sq. mi.
- People per square mile
- 158
- Median household income
- $71,514
- Average household income
- $94,187
- Median home value
- $294,300
- Jobs located here
- 85,476
- Daytime population
- 211,363Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Panama City-Panama City Beach metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Panama City-Panama City Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Florida
Every Florida market ranked →The highest-scoring metro areas in Florida for spas and skin care studios, numbered among those based in Florida, with the Panama City-Panama City Beach metro area marked.
Top metro areas in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 85 | 32 | 4.6 | $2M | +21.1% | #1 of 387 |
| 2Homosassa Springs, FL | 57 | 55 | 7.7 | $1M | +11.1% | #121 of 387 |
| 3Lakeland-Winter Haven, FL | 54 | 277 | 9.6 | $877K | +19.8% | #159 of 387 |
| 4Punta Gorda, FL | 47 | 89 | 9.8 | $877K | +15.5% | #218 of 387 |
| 5Gainesville, FL | 44 | 141 | 9.9 | $846K | +5.4% | #244 of 387 |
| 6Sebring, FL | 44 | 43 | 9.2 | $830K | +9.7% | #246 of 387 |
| 7Ocala, FL | 41 | 178 | 10.8 | $741K | +17.3% | #274 of 387 |
| 8Pensacola-Ferry Pass-Brent, FL | 41 | 276 | 13.7 | $659K | +6.5% | #277 of 387 |
| 9Deltona-Daytona Beach-Ormond Beach, FL | 40 | 349 | 11.9 | $735K | +11.2% | #287 of 387 |
| 10Port St. Lucie, FL | 39 | 241 | 11.7 | $768K | +16.0% | #300 of 387 |
| 13Panama City-Panama City Beach, FL | 36 | 135 | 15.3 | $573K | +15.7% | #329 of 387 |
Other business types in the Panama City-Panama City Beach metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons43
- Barbershops46
- Nail salons41
- Spas and skin care36
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Panama City-Panama City Beach, FL metro area?
Map listings as of September 2026 show 135 spas and skin care studios in the Panama City-Panama City Beach metro area. 16 of them (12%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 21 businesses with payroll classed as other personal care services in 2023.
How much do households in the Panama City-Panama City Beach, FL metro area spend on personal care products and services?
About $77.3M a year, or $878 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 135 spas and skin care studios on map listings, it comes to $573K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 88,065 households in the Panama City-Panama City Beach metro area and national spending patterns by income.
How does the Panama City-Panama City Beach, FL metro area compare with the U.S. for spas and skin care studios?
The Panama City-Panama City Beach metro area has 15.3 spas and skin care studios per 10,000 households, 33% above the U.S. rate of 11.5. Spending per studio is $573K, 35% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Panama City-Panama City Beach metro area would have about 88, against 135 on map listings. There is one business with payroll in the industry for every 4,194 households, against one for every 4,055 across the U.S.
How fast is the Panama City-Panama City Beach, FL metro area growing?
Population estimates put the Panama City-Panama City Beach metro area at 231,174 people in 2025, up 15.7% since 2020, faster than the U.S. (+3.1%). It has 88,065 households. The median household income in the Panama City-Panama City Beach metro area is $71,514 a year, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Panama City-Panama City Beach metro area scores 36 for spas and skin care studios (lower middle), #329 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Panama City-Panama City Beach metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Panama City-Panama City Beach metro area
Screening a site or an acquisition in the Panama City-Panama City Beach metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Panama City-Panama City Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.