Beauty and personal care · County · Florida
Spas and skin care studios in Bay County, FL
The spas and skin care studios in Bay County, FL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,345 of 1,769 scored counties
#33 of 52 scored counties in Florida
- Listings
- 132
- 16 chain locations (12%)
- Official establishments
- 21
- Businesses with payroll, 2023
- Household spending a year
- $70.2M
- On personal care products and services · $891 a household
- Spending per listing
- $532K
- 39% below the U.S.
- Listings per 10k households
- 16.8
- 46% above the U.S.
- Population, 2025
- 204,479
- +17.2% since 2020
See the spas and skin care studios around any address in Bay County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Bay County scores 38 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,345 of 1,769 scored counties and #33 of 52 scored counties in Florida. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 132 spas and skin care studios in Bay County. Of those, 16 are chain locations, or 12%, against 10% across the U.S. That is 16.8 per 10,000 households, 46% above the U.S. rate of 11.5.
At $891 per household (11% below the U.S. average), households in Bay County spend about $70.2M a year on personal care products and services. Spread across 132 spas and skin care studios, that is $532K per studio, 39% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 21 businesses with payroll classed as other personal care services in Bay County in 2023. That is one for every 3,751 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $100K has gone to businesses classed as other personal care services in Bay County. Population estimates put the population change in Bay County from 2020 to 2025 at +17.2%, faster than the U.S. (+3.1%).
How Bay County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bay County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.8 | 17.0 | 11.5 |
| Spending per listing | $532K | $535K | $876K |
| Households per official establishment | 3,751 | 3,051 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +38.5% | +29.8% |
| Population growth, 2020–2025 | +17.2% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $891 | $911 | $1,005 |
| Median household income | $73,533 | $74,568 | $80,734 |
| Groundwork market score | 38 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 21
- Employees, 2023
- 143
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 13216 chain locations
- Listings at the U.S. rate for this spending
- 80The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $100K
SBA-backed loans to businesses classed as other personal care services in Bay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Bay County
- Population, 2025 estimate
- 204,479+17.2% since 2020
- Households
- 78,778
- Median age
- 41.4
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 759 sq. mi.
- People per square mile
- 246
- Median household income
- $73,533+35.4% vs. 2015–2019, before inflation
- Average household income
- $96,618
- Median home value
- $310,500
- Jobs located here
- 79,343
- Daytime population
- 189,844Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Florida
Every Florida market ranked →The highest-scoring counties in Florida for spas and skin care studios, numbered among those based in Florida, with Bay County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 84 | 32 | 4.6 | $2M | +21.1% | #38 of 1,769 |
| 2Jackson County, FL | 67 | 5 | 2.9 | $2.5M | +5.4% | #286 of 1,769 |
| 3Levy County, FL | 67 | 9 | 4.8 | $1.6M | +12.7% | #297 of 1,769 |
| 4Putnam County, FL | 67 | 16 | 5.1 | $1.4M | +5.9% | #301 of 1,769 |
| 5Santa Rosa County, FL | 64 | 75 | 10.3 | $951K | +11.7% | #405 of 1,769 |
| 6Baker County, FL | 63 | 7 | 7.6 | $1.2M | +5.8% | #420 of 1,769 |
| 7St. Lucie County, FL | 63 | 118 | 8.6 | $1M | +21.4% | #429 of 1,769 |
| 8Gilchrist County, FL | 61 | 5 | 7.0 | $1.2M | +14.5% | #491 of 1,769 |
| 9Flagler County, FL | 61 | 52 | 9.9 | $930K | +21.0% | #504 of 1,769 |
| 10Nassau County, FL | 61 | 63 | 16.0 | $613K | +17.4% | #505 of 1,769 |
| 33Bay County, FL | 38 | 132 | 16.8 | $532K | +17.2% | #1,345 of 1,769 |
Other business types in Bay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons48
- Barbershops48
- Nail salons45
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Bay County, FL?
There are 132 spas and skin care studios on map listings in Bay County as of September 2026. 16 of them (12%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 21 businesses with payroll classed as other personal care services in 2023.
How much do households in Bay County, FL spend on personal care products and services?
About $70.2M a year, or $891 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 132 spas and skin care studios on map listings, it comes to $532K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 78,778 households in Bay County and national spending patterns by income.
How does Bay County, FL compare with the U.S. for spas and skin care studios?
Bay County has 16.8 spas and skin care studios per 10,000 households, 46% above the U.S. rate of 11.5. Spending per studio is $532K, 39% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Bay County would have about 80, against 132 on map listings. There is one business with payroll in the industry for every 3,751 households, against one for every 4,055 across the U.S.
How fast is Bay County, FL growing?
Population estimates put Bay County at 204,479 people in 2025, up 17.2% since 2020, faster than the U.S. (+3.1%). It has 78,778 households. Median household income in Bay County is $73,533, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bay County scores 38 for spas and skin care studios (lower middle), #1,345 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bay County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Bay County
Screening a site or an acquisition in Bay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.