Beauty and personal care · County · Florida
Spas and skin care studios in Pinellas County, FL
Competitor counts, household spending and official business counts for spas and skin care studios in Pinellas County, FL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #1,693 of 1,769 scored counties
#52 of 52 scored counties in Florida
- Listings
- 799
- 62 chain locations (8%)
- Official establishments
- 130
- +9.2% since 2019
- Household spending a year
- $387.8M
- On personal care products and services · $905 a household
- Spending per listing
- $485K
- 45% below the U.S.
- Listings per 10k households
- 18.6
- 62% above the U.S.
- Population, 2025
- 948,563
- −1.2% since 2020
See the spas and skin care studios around any address in Pinellas County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Pinellas County has a Groundwork market score of 20 (low): #1,693 of 1,769 scored counties and #52 of 52 scored counties in Florida. That puts it in the bottom quarter of counties.
Households in Pinellas County spend about $387.8M a year on personal care products and services, or $905 per household, 10% below the U.S. average. Spread across 799 spas and skin care studios, that is $485K per studio, 45% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Pinellas County has 799 spas and skin care studios on map listings as of September 2026. Chain locations make up 8% of them, against 10% across the U.S. That is 18.6 per 10,000 households, 62% above the U.S. rate of 11.5.
Official counts show 130 businesses with payroll classed as other personal care services in Pinellas County in 2023, up 9.2% from 2019. That is one for every 3,296 households, against one for every 4,055 across the U.S. Since fiscal 2022, 20 SBA-backed loans worth $7.2M have gone to businesses classed as other personal care services in Pinellas County. Population estimates show Pinellas County declined 1.2% from 2020 to 2025, against +3.1% for the U.S.
How Pinellas County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pinellas County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.6 | 17.0 | 11.5 |
| Spending per listing | $485K | $535K | $876K |
| Households per official establishment | 3,296 | 3,051 | 4,055 |
| Official establishment growth, 2019–2023 | +9.2% | +38.5% | +29.8% |
| Population growth, 2020–2025 | −1.2% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $905 | $911 | $1,005 |
| Median household income | $72,646 | $74,568 | $80,734 |
| Groundwork market score | 20 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 119 → 130+9.2% over the period
- Employees, 2023
- 604
- Annual payroll, 2023
- $18.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 79962 chain locations
- Listings at the U.S. rate for this spending
- 443The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 20
- Amount
- $7.2M
SBA-backed loans to businesses classed as other personal care services in Pinellas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pinellas County
- Population, 2025 estimate
- 948,563−1.2% since 2020
- Households
- 428,473
- Median age
- 48.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.5
- Land area
- 274 sq. mi.
- People per square mile
- 3,518
- Median household income
- $72,646+34.3% vs. 2015–2019, before inflation
- Average household income
- $104,876
- Median home value
- $355,100
- Jobs located here
- 491,465
- Daytime population
- 1,008,495Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pinellas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Florida
Every Florida market ranked →The highest-scoring counties in Florida for spas and skin care studios, numbered among those based in Florida, with Pinellas County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 84 | 32 | 4.6 | $2M | +21.1% | #38 of 1,769 |
| 2Jackson County, FL | 67 | 5 | 2.9 | $2.5M | +5.4% | #286 of 1,769 |
| 3Levy County, FL | 67 | 9 | 4.8 | $1.6M | +12.7% | #297 of 1,769 |
| 4Putnam County, FL | 67 | 16 | 5.1 | $1.4M | +5.9% | #301 of 1,769 |
| 5Santa Rosa County, FL | 64 | 75 | 10.3 | $951K | +11.7% | #405 of 1,769 |
| 6Baker County, FL | 63 | 7 | 7.6 | $1.2M | +5.8% | #420 of 1,769 |
| 7St. Lucie County, FL | 63 | 118 | 8.6 | $1M | +21.4% | #429 of 1,769 |
| 8Gilchrist County, FL | 61 | 5 | 7.0 | $1.2M | +14.5% | #491 of 1,769 |
| 9Flagler County, FL | 61 | 52 | 9.9 | $930K | +21.0% | #504 of 1,769 |
| 10Nassau County, FL | 61 | 63 | 16.0 | $613K | +17.4% | #505 of 1,769 |
| 52Pinellas County, FL | 20 | 799 | 18.6 | $485K | −1.2% | #1,693 of 1,769 |
Other business types in Pinellas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas19
- Hair salons21
- Barbershops28
- Nail salons30
- Spas and skin care20
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Pinellas County, FL?
Map listings as of September 2026 show 799 spas and skin care studios in Pinellas County. 62 of them (8%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 130 businesses with payroll classed as other personal care services in 2023, up 9.2% from 2019.
How much do households in Pinellas County, FL spend on personal care products and services?
About $387.8M a year, or $905 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 799 spas and skin care studios on map listings, it comes to $485K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 428,473 households in Pinellas County and national spending patterns by income.
How does Pinellas County, FL compare with the U.S. for spas and skin care studios?
Pinellas County has 18.6 spas and skin care studios per 10,000 households, 62% above the U.S. rate of 11.5. Spending per studio is $485K, 45% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Pinellas County would have about 443, against 799 on map listings. There is one business with payroll in the industry for every 3,296 households, against one for every 4,055 across the U.S. The official count rose 9.2% from 2019 to 2023, against +29.8% for the U.S.
How fast is Pinellas County, FL growing?
Population estimates put Pinellas County at 948,563 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 428,473 households. The median household income in Pinellas County is $72,646 a year, 10% below the U.S. median of $80,734. That rose 34.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pinellas County scores 20 for spas and skin care studios (low), #1,693 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pinellas County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Pinellas County
Screening a site or an acquisition in Pinellas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.