Beauty and personal care · Metro area · Washington
Nail salons in the Bremerton-Silverdale-Port Orchard, WA metro area
Competitor counts, household spending and official business counts for nail salons in the Bremerton-Silverdale-Port Orchard, WA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #82 of 387 scored metro areas
#1 of 11 scored metro areas based in Washington
- Listings
- 50
- 19 chain locations (38%)
- Official establishments
- 36
- 0.0% since 2019
- Household spending a year
- $124.8M
- On personal care products and services · $1,150 a household
- Spending per listing
- $2.5M
- 49% above the U.S.
- Listings per 10k households
- 4.6
- 23% below the U.S.
- Population, 2025
- 283,374
- +2.7% since 2020
See the nail salons around any address in the Bremerton-Silverdale-Port Orchard metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bremerton-Silverdale-Port Orchard metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 50 nail salons in the Bremerton-Silverdale-Port Orchard metro area. Chain locations make up 38% of them, against 27% across the U.S. That is 4.6 per 10,000 households, 23% below the U.S. rate of 6.0.
Households in the Bremerton-Silverdale-Port Orchard metro area spend about $124.8M a year on personal care products and services, or $1,150 per household, 14% above the U.S. average. That is about $2.5M of household spending for each salon on map listings, 49% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 36 businesses with payroll classed as nail salons in the Bremerton-Silverdale-Port Orchard metro area in 2023, unchanged from 2019. That is one for every 3,015 households, against one for every 3,754 across the U.S. Another 33 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $70K have gone to businesses classed as nail salons in the Bremerton-Silverdale-Port Orchard metro area.
Population estimates put the population change in the Bremerton-Silverdale-Port Orchard metro area from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). For nail salons, the Bremerton-Silverdale-Port Orchard metro area has a Groundwork market score of 62 (upper middle): #82 of 387 scored metro areas and #1 of 11 scored metro areas based in Washington. That puts it in the top quarter of metro areas.
How the Bremerton-Silverdale-Port Orchard metro area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bremerton-Silverdale-Port Orchard metro area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 5.3 | 6.0 |
| Spending per listing | $2.5M | $2.1M | $1.7M |
| Households per official establishment | 3,015 | 2,484 | 3,754 |
| Official establishment growth, 2019–2023 | 0.0% | +4.8% | +23.2% |
| Population growth, 2020–2025 | +2.7% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $1,150 | $1,137 | $1,005 |
| Median household income | $104,158 | $98,141 | $80,734 |
| Groundwork market score | 62 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 360.0% over the period
- Employees, 2023
- 154
- Annual payroll, 2023
- $6.4M
- One-person businesses, 2023
- 33Businesses with no payroll
- Map listings, September 2026
- 5019 chain locations
- Listings at the U.S. rate for this spending
- 75The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $70K
SBA-backed loans to businesses classed as nail salons in the Bremerton-Silverdale-Port Orchard metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Bremerton-Silverdale-Port Orchard metro area
- Population, 2025 estimate
- 283,374+2.7% since 2020
- Households
- 108,537
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 395 sq. mi.
- People per square mile
- 703
- Median household income
- $104,158+38.1% vs. 2015–2019, before inflation
- Average household income
- $132,745
- Median home value
- $555,100
- Jobs located here
- 71,510
- Daytime population
- 250,195Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bremerton-Silverdale-Port Orchard metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Bremerton-Silverdale-Port Orchard metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Washington
Every Washington market ranked →The highest-scoring metro areas in Washington for nail salons, numbered among those based in Washington (a market based in another state is listed without a number), with the Bremerton-Silverdale-Port Orchard metro area marked.
Top metro areas in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Lewiston, ID-WA | 68 | 8 | 3.0 | $3.2M | +1.5% | #46 of 387 |
| 1Bremerton-Silverdale-Port Orchard, WA | 62 | 50 | 4.6 | $2.5M | +2.7% | #82 of 387 |
| 2Bellingham, WA | 59 | 43 | 4.6 | $2.2M | +3.9% | #108 of 387 |
| 3Wenatchee-East Wenatchee, WA | 59 | 22 | 4.6 | $2.2M | +5.0% | #109 of 387 |
| 4Spokane-Spokane Valley, WA | 58 | 106 | 4.5 | $2.2M | +3.5% | #118 of 387 |
| 5Mount Vernon-Anacortes, WA | 57 | 24 | 4.6 | $2.3M | +2.4% | #126 of 387 |
| 6Seattle-Tacoma-Bellevue, WA | 56 | 946 | 5.9 | $2.1M | +3.3% | #136 of 387 |
| 7Kennewick-Richland, WA | 51 | 64 | 5.9 | $1.8M | +6.5% | #185 of 387 |
| Portland-Vancouver-Hillsboro, OR-WA | 49 | 549 | 5.4 | $2.1M | +1.0% | #195 of 387 |
| 8Yakima, WA | 48 | 35 | 4.0 | $2.3M | +1.0% | #203 of 387 |
Other business types in the Bremerton-Silverdale-Port Orchard metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas68
- Hair salons69
- Barbershops70
- Nail salons62
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Bremerton-Silverdale-Port Orchard, WA metro area?
There are 50 nail salons on map listings in the Bremerton-Silverdale-Port Orchard metro area as of September 2026. 19 of them (38%) are chain locations. The listings count nail salons. Official counts show 36 businesses with payroll classed as nail salons in 2023, unchanged from 2019. Official counts list 33 one-person businesses without payroll.
How much do households in the Bremerton-Silverdale-Port Orchard, WA metro area spend on personal care products and services?
About $124.8M a year, or $1,150 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 50 nail salons on map listings, it comes to $2.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 108,537 households in the Bremerton-Silverdale-Port Orchard metro area and national spending patterns by income.
How does the Bremerton-Silverdale-Port Orchard, WA metro area compare with the U.S. for nail salons?
The Bremerton-Silverdale-Port Orchard metro area has 4.6 nail salons per 10,000 households, 23% below the U.S. rate of 6.0. Spending per salon is $2.5M, 49% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Bremerton-Silverdale-Port Orchard metro area would have about 75, against 50 on map listings. There is one business with payroll in the industry for every 3,015 households, against one for every 3,754 across the U.S. The official count held level from 2019 to 2023, against +23.2% for the U.S.
How fast is the Bremerton-Silverdale-Port Orchard, WA metro area growing?
Population estimates put the Bremerton-Silverdale-Port Orchard metro area at 283,374 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 108,537 households. The median household income in the Bremerton-Silverdale-Port Orchard metro area is $104,158 a year, 29% above the U.S. median of $80,734. That rose 38.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bremerton-Silverdale-Port Orchard metro area scores 62 for nail salons (upper middle), #82 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bremerton-Silverdale-Port Orchard metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Bremerton-Silverdale-Port Orchard metro area
Screening a site or an acquisition in the Bremerton-Silverdale-Port Orchard metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bremerton-Silverdale-Port Orchard metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.