Beauty and personal care · Metro area · Washington
Nail salons in the Longview-Kelso, WA metro area
Competitor counts, household spending and official business counts for nail salons in the Longview-Kelso, WA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #316 of 387 scored metro areas
#11 of 11 scored metro areas based in Washington
- Listings
- 28
- 14 chain locations (50%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $42.6M
- On personal care products and services · $969 a household
- Spending per listing
- $1.5M
- 9% below the U.S.
- Listings per 10k households
- 6.4
- 7% above the U.S.
- Population, 2025
- 114,885
- +3.5% since 2020
See the nail salons around any address in the Longview-Kelso metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Longview-Kelso metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Longview-Kelso metro area scores 38 (lower middle) on the Groundwork market score for nail salons, ranking #316 of 387 scored metro areas and #11 of 11 scored metro areas based in Washington. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 28 nail salons in the Longview-Kelso metro area. 14 of them (50%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 6.4, 7% above the U.S. rate of 6.0.
At $969 per household (4% below the U.S. average), households in the Longview-Kelso metro area spend about $42.6M a year on personal care products and services. That works out to $1.5M per salon, 9% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in the Longview-Kelso metro area was 19 in 2023. That is one for every 2,313 households, against one for every 3,754 across the U.S. Between 2020 and 2025, the population of the Longview-Kelso metro area grew 3.5%, in step with the U.S. (+3.1%).
How the Longview-Kelso metro area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Longview-Kelso metro area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 5.3 | 6.0 |
| Spending per listing | $1.5M | $2.1M | $1.7M |
| Households per official establishment | 2,313 | 2,484 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +4.8% | +23.2% |
| Population growth, 2020–2025 | +3.5% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $969 | $1,137 | $1,005 |
| Median household income | $76,531 | $98,141 | $80,734 |
| Groundwork market score | 38 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19
- Employees, 2023
- 53
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- 24Businesses with no payroll
- Map listings, September 2026
- 2814 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Longview-Kelso metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Longview-Kelso metro area
- Population, 2025 estimate
- 114,885+3.5% since 2020
- Households
- 43,943
- Median age
- 42.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 1,141 sq. mi.
- People per square mile
- 98
- Median household income
- $76,531+40.4% vs. 2015–2019, before inflation
- Average household income
- $95,669
- Median home value
- $397,500
- Jobs located here
- 40,531
- Daytime population
- 95,784Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Longview-Kelso metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Longview-Kelso metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Washington
Every Washington market ranked →The highest-scoring metro areas in Washington for nail salons, numbered among those based in Washington (a market based in another state is listed without a number), with the Longview-Kelso metro area marked.
Top metro areas in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Lewiston, ID-WA | 68 | 8 | 3.0 | $3.2M | +1.5% | #46 of 387 |
| 1Bremerton-Silverdale-Port Orchard, WA | 62 | 50 | 4.6 | $2.5M | +2.7% | #82 of 387 |
| 2Bellingham, WA | 59 | 43 | 4.6 | $2.2M | +3.9% | #108 of 387 |
| 3Wenatchee-East Wenatchee, WA | 59 | 22 | 4.6 | $2.2M | +5.0% | #109 of 387 |
| 4Spokane-Spokane Valley, WA | 58 | 106 | 4.5 | $2.2M | +3.5% | #118 of 387 |
| 5Mount Vernon-Anacortes, WA | 57 | 24 | 4.6 | $2.3M | +2.4% | #126 of 387 |
| 6Seattle-Tacoma-Bellevue, WA | 56 | 946 | 5.9 | $2.1M | +3.3% | #136 of 387 |
| 7Kennewick-Richland, WA | 51 | 64 | 5.9 | $1.8M | +6.5% | #185 of 387 |
| Portland-Vancouver-Hillsboro, OR-WA | 49 | 549 | 5.4 | $2.1M | +1.0% | #195 of 387 |
| 8Yakima, WA | 48 | 35 | 4.0 | $2.3M | +1.0% | #203 of 387 |
| 11Longview-Kelso, WA | 38 | 28 | 6.4 | $1.5M | +3.5% | #316 of 387 |
Other business types in the Longview-Kelso metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas62
- Hair salons71
- Barbershops76
- Nail salons38
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Longview-Kelso, WA metro area?
There are 28 nail salons on map listings in the Longview-Kelso metro area as of September 2026. 14 of them (50%) are chain locations. The listings count nail salons. Official counts show 19 businesses with payroll classed as nail salons in 2023. Official counts also show 24 one-person businesses without payroll.
How much do households in the Longview-Kelso, WA metro area spend on personal care products and services?
About $42.6M a year, or $969 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 28 nail salons on map listings, it comes to $1.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 43,943 households in the Longview-Kelso metro area and national spending patterns by income.
How does the Longview-Kelso, WA metro area compare with the U.S. for nail salons?
The Longview-Kelso metro area has 6.4 nail salons per 10,000 households, 7% above the U.S. rate of 6.0. Spending per salon is $1.5M, 9% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Longview-Kelso metro area would have about 26, against 28 on map listings. There is one business with payroll in the industry for every 2,313 households, against one for every 3,754 across the U.S.
How fast is the Longview-Kelso, WA metro area growing?
Population estimates put the Longview-Kelso metro area at 114,885 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 43,943 households. The median household income in the Longview-Kelso metro area is $76,531 a year, 5% below the U.S. median of $80,734. That rose 40.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Longview-Kelso metro area scores 38 for nail salons (lower middle), #316 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Longview-Kelso metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Longview-Kelso metro area
Screening a site or an acquisition in the Longview-Kelso metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Longview-Kelso metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.