Beauty and personal care · County · Washington
Nail salons in Whitman County, WA
How Whitman County, WA compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 2 chain locations (50%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $16.5M
- On personal care products and services · $882 a household
- Spending per listing
- $4.1M
- 2.5 times the U.S.
- Listings per 10k households
- 2.1
- 65% below the U.S.
- Population, 2025
- 48,512
- +1.5% since 2020
See the nail salons around any address in Whitman County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Whitman County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Whitman County spend about $16.5M a year on personal care products and services, or $882 per household, 12% below the U.S. average. Spread across 4 nail salons, that is $4.1M per salon, 2.5 times the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Whitman County has 4 nail salons on map listings as of September 2026. That is 2.1 per 10,000 households, 65% below the U.S. rate of 6.0.
Official counts show 4 businesses with payroll classed as nail salons in Whitman County in 2023. That is one for every 4,680 households, against one for every 3,754 across the U.S. Another 6 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Whitman County from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%). With 4 nail salons on map listings, Whitman County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Whitman County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Whitman County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.1 | 5.3 | 6.0 |
| Spending per listing | $4.1M | $2.1M | $1.7M |
| Households per official establishment | 4,680 | 2,484 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +4.8% | +23.2% |
| Population growth, 2020–2025 | +1.5% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $882 | $1,137 | $1,005 |
| Median household income | $55,406 | $98,141 | $80,734 |
| Groundwork market score | Not scored | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 10
- Annual payroll, 2023
- $181K
- One-person businesses, 2023
- 6Businesses with no payroll
- Map listings, September 2026
- 42 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Whitman County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Whitman County
- Population, 2025 estimate
- 48,512+1.5% since 2020
- Households
- 18,721
- Median age
- 33.7
- Homes lived in by their owners
- 47%
- Vehicles per household
- 1.8
- Land area
- 2,159 sq. mi.
- People per square mile
- 22
- Median household income
- $55,406+29.6% vs. 2015–2019, before inflation
- Average household income
- $84,165
- Median home value
- $359,600
- Jobs located here
- 19,571
- Daytime population
- 49,541Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Whitman County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Whitman County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Washington
Every Washington market ranked →The highest-scoring counties in Washington for nail salons, numbered among those based in Washington, with Whitman County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mason County, WA | 87 | 7 | 2.7 | $3.8M | +7.8% | #9 of 1,328 |
| 2Jefferson County, WA | 69 | 6 | 3.7 | $2.7M | +2.7% | #169 of 1,328 |
| 3Clallam County, WA | 66 | 11 | 3.1 | $3M | +1.1% | #238 of 1,328 |
| 4Kittitas County, WA | 65 | 8 | 4.0 | $2.5M | +4.2% | #265 of 1,328 |
| 5Kitsap County, WA | 63 | 50 | 4.6 | $2.5M | +2.7% | #323 of 1,328 |
| 6Grays Harbor County, WA | 63 | 13 | 4.2 | $2.1M | +3.0% | #330 of 1,328 |
| 7King County, WA | 60 | 524 | 5.6 | $2.3M | +3.1% | #396 of 1,328 |
| 8Whatcom County, WA | 60 | 43 | 4.6 | $2.2M | +3.9% | #397 of 1,328 |
| 9Grant County, WA | 60 | 19 | 5.4 | $1.8M | +6.3% | #404 of 1,328 |
| 10Chelan County, WA | 59 | 14 | 4.4 | $2.3M | +3.3% | #419 of 1,328 |
| Whitman County, WA | Not scored | 4 | 2.1 | $4.1M | +1.5% |
Other business types in Whitman County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas64
- Hair salons68
- Barbershops63
- Nail salons
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Whitman County, WA?
Map listings as of September 2026 show 4 nail salons in Whitman County. The listings count nail salons. Official counts show 4 businesses with payroll classed as nail salons in 2023. Official counts list 6 one-person businesses without payroll.
How much do households in Whitman County, WA spend on personal care products and services?
About $16.5M a year, or $882 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 4 nail salons on map listings, it comes to $4.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 18,721 households in Whitman County and national spending patterns by income.
How does Whitman County, WA compare with the U.S. for nail salons?
Whitman County has 2.1 nail salons per 10,000 households, 65% below the U.S. rate of 6.0. Spending per salon is $4.1M, 2.5 times the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Whitman County would have about 10, against 4 on map listings. There is one business with payroll in the industry for every 4,680 households, against one for every 3,754 across the U.S.
How fast is Whitman County, WA growing?
Population estimates put Whitman County at 48,512 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 18,721 households. Median household income in Whitman County is $55,406, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Whitman County has no market score for nail salons: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Whitman County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Whitman County
Screening a site or an acquisition in Whitman County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Whitman County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.