Beauty and personal care · County · Washington
Nail salons in Cowlitz County, WA
How Cowlitz County, WA compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #931 of 1,328 scored counties
#24 of 24 scored counties in Washington
- Listings
- 28
- 14 chain locations (50%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $42.6M
- On personal care products and services · $969 a household
- Spending per listing
- $1.5M
- 9% below the U.S.
- Listings per 10k households
- 6.4
- 7% above the U.S.
- Population, 2025
- 114,885
- +3.5% since 2020
See the nail salons around any address in Cowlitz County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cowlitz County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Cowlitz County spend about $42.6M a year on personal care products and services, or $969 per household, 4% below the U.S. average. Spread across 28 nail salons, that is $1.5M per salon, 9% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 28 nail salons on map listings in Cowlitz County as of September 2026. Of those, 14 are chain locations, or 50%, against 27% across the U.S. That comes to 6.4 for every 10,000 households, 7% above the U.S. rate of 6.0.
In 2023, official counts showed 19 businesses with payroll in Cowlitz County classed as nail salons. That is one for every 2,313 households, against one for every 3,754 across the U.S. Another 24 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Cowlitz County grew 3.5%, in step with the U.S. (+3.1%). Cowlitz County scores 41 (lower middle) on the Groundwork market score for nail salons, ranking #931 of 1,328 scored counties and #24 of 24 scored counties in Washington.
How Cowlitz County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cowlitz County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 5.3 | 6.0 |
| Spending per listing | $1.5M | $2.1M | $1.7M |
| Households per official establishment | 2,313 | 2,484 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +4.8% | +23.2% |
| Population growth, 2020–2025 | +3.5% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $969 | $1,137 | $1,005 |
| Median household income | $76,531 | $98,141 | $80,734 |
| Groundwork market score | 41 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 19
- Employees, 2023
- 53
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- 24Businesses with no payroll
- Map listings, September 2026
- 2814 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Cowlitz County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cowlitz County
- Population, 2025 estimate
- 114,885+3.5% since 2020
- Households
- 43,943
- Median age
- 42.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 1,141 sq. mi.
- People per square mile
- 98
- Median household income
- $76,531+40.4% vs. 2015–2019, before inflation
- Average household income
- $95,669
- Median home value
- $397,500
- Jobs located here
- 40,531
- Daytime population
- 95,784Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cowlitz County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Cowlitz County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Washington
Every Washington market ranked →The highest-scoring counties in Washington for nail salons, numbered among those based in Washington, with Cowlitz County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mason County, WA | 87 | 7 | 2.7 | $3.8M | +7.8% | #9 of 1,328 |
| 2Jefferson County, WA | 69 | 6 | 3.7 | $2.7M | +2.7% | #169 of 1,328 |
| 3Clallam County, WA | 66 | 11 | 3.1 | $3M | +1.1% | #238 of 1,328 |
| 4Kittitas County, WA | 65 | 8 | 4.0 | $2.5M | +4.2% | #265 of 1,328 |
| 5Kitsap County, WA | 63 | 50 | 4.6 | $2.5M | +2.7% | #323 of 1,328 |
| 6Grays Harbor County, WA | 63 | 13 | 4.2 | $2.1M | +3.0% | #330 of 1,328 |
| 7King County, WA | 60 | 524 | 5.6 | $2.3M | +3.1% | #396 of 1,328 |
| 8Whatcom County, WA | 60 | 43 | 4.6 | $2.2M | +3.9% | #397 of 1,328 |
| 9Grant County, WA | 60 | 19 | 5.4 | $1.8M | +6.3% | #404 of 1,328 |
| 10Chelan County, WA | 59 | 14 | 4.4 | $2.3M | +3.3% | #419 of 1,328 |
| 24Cowlitz County, WA | 41 | 28 | 6.4 | $1.5M | +3.5% | #931 of 1,328 |
Other business types in Cowlitz County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons69
- Barbershops77
- Nail salons41
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Cowlitz County, WA?
As of September 2026, map listings count 28 nail salons in Cowlitz County. 14 of them (50%) are chain locations. The listings count nail salons. Official counts show 19 businesses with payroll classed as nail salons in 2023. Official counts list 24 one-person businesses without payroll.
How much do households in Cowlitz County, WA spend on personal care products and services?
About $42.6M a year, or $969 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 28 nail salons on map listings, it comes to $1.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 43,943 households in Cowlitz County and national spending patterns by income.
How does Cowlitz County, WA compare with the U.S. for nail salons?
Cowlitz County has 6.4 nail salons per 10,000 households, 7% above the U.S. rate of 6.0. Spending per salon is $1.5M, 9% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Cowlitz County would have about 26, against 28 on map listings. There is one business with payroll in the industry for every 2,313 households, against one for every 3,754 across the U.S.
How fast is Cowlitz County, WA growing?
Population estimates put Cowlitz County at 114,885 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 43,943 households. Median household income in Cowlitz County is $76,531, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cowlitz County scores 41 for nail salons (lower middle), #931 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cowlitz County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Cowlitz County
Screening a site or an acquisition in Cowlitz County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cowlitz County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.