Beauty and personal care · County · Washington
Nail salons in Kitsap County, WA
How Kitsap County, WA compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #323 of 1,328 scored counties
#5 of 24 scored counties in Washington
- Listings
- 50
- 19 chain locations (38%)
- Official establishments
- 36
- 0.0% since 2019
- Household spending a year
- $124.8M
- On personal care products and services · $1,150 a household
- Spending per listing
- $2.5M
- 49% above the U.S.
- Listings per 10k households
- 4.6
- 23% below the U.S.
- Population, 2025
- 283,374
- +2.7% since 2020
See the nail salons around any address in Kitsap County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kitsap County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Kitsap County spend about $124.8M a year on personal care products and services, or $1,150 per household, 14% above the U.S. average. Spread across 50 nail salons, that is $2.5M per salon, 49% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Kitsap County has 50 nail salons on map listings as of September 2026. Chain locations make up 38% of them, against 27% across the U.S. That is 4.6 per 10,000 households, 23% below the U.S. rate of 6.0.
In 2023, official counts showed 36 businesses with payroll in Kitsap County classed as nail salons, unchanged from 2019. That is one for every 3,015 households, against one for every 3,754 across the U.S. Another 33 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $70K have gone to businesses classed as nail salons in Kitsap County.
Between 2020 and 2025, the population of Kitsap County grew 2.7%, in step with the U.S. (+3.1%). Kitsap County scores 63 (upper middle) on the Groundwork market score for nail salons, ranking #323 of 1,328 scored counties and #5 of 24 scored counties in Washington. That puts it in the top quarter of counties.
How Kitsap County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kitsap County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 5.3 | 6.0 |
| Spending per listing | $2.5M | $2.1M | $1.7M |
| Households per official establishment | 3,015 | 2,484 | 3,754 |
| Official establishment growth, 2019–2023 | 0.0% | +4.8% | +23.2% |
| Population growth, 2020–2025 | +2.7% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $1,150 | $1,137 | $1,005 |
| Median household income | $104,158 | $98,141 | $80,734 |
| Groundwork market score | 63 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36 → 360.0% over the period
- Employees, 2023
- 154
- Annual payroll, 2023
- $6.4M
- One-person businesses, 2023
- 33Businesses with no payroll
- Map listings, September 2026
- 5019 chain locations
- Listings at the U.S. rate for this spending
- 75The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $70K
SBA-backed loans to businesses classed as nail salons in Kitsap County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kitsap County
- Population, 2025 estimate
- 283,374+2.7% since 2020
- Households
- 108,537
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 395 sq. mi.
- People per square mile
- 703
- Median household income
- $104,158+38.1% vs. 2015–2019, before inflation
- Average household income
- $132,745
- Median home value
- $555,100
- Jobs located here
- 71,510
- Daytime population
- 250,195Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kitsap County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Kitsap County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Washington
Every Washington market ranked →The highest-scoring counties in Washington for nail salons, numbered among those based in Washington, with Kitsap County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mason County, WA | 87 | 7 | 2.7 | $3.8M | +7.8% | #9 of 1,328 |
| 2Jefferson County, WA | 69 | 6 | 3.7 | $2.7M | +2.7% | #169 of 1,328 |
| 3Clallam County, WA | 66 | 11 | 3.1 | $3M | +1.1% | #238 of 1,328 |
| 4Kittitas County, WA | 65 | 8 | 4.0 | $2.5M | +4.2% | #265 of 1,328 |
| 5Kitsap County, WA | 63 | 50 | 4.6 | $2.5M | +2.7% | #323 of 1,328 |
| 6Grays Harbor County, WA | 63 | 13 | 4.2 | $2.1M | +3.0% | #330 of 1,328 |
| 7King County, WA | 60 | 524 | 5.6 | $2.3M | +3.1% | #396 of 1,328 |
| 8Whatcom County, WA | 60 | 43 | 4.6 | $2.2M | +3.9% | #397 of 1,328 |
| 9Grant County, WA | 60 | 19 | 5.4 | $1.8M | +6.3% | #404 of 1,328 |
| 10Chelan County, WA | 59 | 14 | 4.4 | $2.3M | +3.3% | #419 of 1,328 |
Other business types in Kitsap County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons67
- Barbershops73
- Nail salons63
- Spas and skin care66
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Kitsap County, WA?
Map listings as of September 2026 show 50 nail salons in Kitsap County. 19 of them (38%) are chain locations. The listings count nail salons. Official counts show 36 businesses with payroll classed as nail salons in 2023, unchanged from 2019. Official counts list 33 one-person businesses without payroll.
How much do households in Kitsap County, WA spend on personal care products and services?
About $124.8M a year, or $1,150 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 50 nail salons on map listings, it comes to $2.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 108,537 households in Kitsap County and national spending patterns by income.
How does Kitsap County, WA compare with the U.S. for nail salons?
Kitsap County has 4.6 nail salons per 10,000 households, 23% below the U.S. rate of 6.0. Spending per salon is $2.5M, 49% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Kitsap County would have about 75, against 50 on map listings. There is one business with payroll in the industry for every 3,015 households, against one for every 3,754 across the U.S. The official count held level from 2019 to 2023, against +23.2% for the U.S.
How fast is Kitsap County, WA growing?
Population estimates put Kitsap County at 283,374 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 108,537 households. Median household income in Kitsap County is $104,158, 29% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kitsap County scores 63 for nail salons (upper middle), #323 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kitsap County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Kitsap County
Screening a site or an acquisition in Kitsap County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kitsap County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.