Beauty and personal care · Small-town market · Washington
Nail salons in the Ellensburg, WA area
Competitor counts, household spending and official business counts for nail salons in the Ellensburg, WA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #100 of 387 scored small-town markets
#5 of 8 scored small-town markets based in Washington
- Listings
- 8
- 3 chain locations (38%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $19.9M
- On personal care products and services · $995 a household
- Spending per listing
- $2.5M
- 49% above the U.S.
- Listings per 10k households
- 4.0
- 33% below the U.S.
- Population, 2025
- 48,803
- +4.2% since 2020
See the nail salons around any address in the Ellensburg area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ellensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Ellensburg area spend about $19.9M a year on personal care products and services, or $995 per household, in line with the U.S. average. Spread across 8 nail salons, that is $2.5M per salon, 49% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Ellensburg area has 8 nail salons on map listings as of September 2026. Of those, 3 are chain locations, or 38%, against 27% across the U.S. That is 4.0 per 10,000 households, 33% below the U.S. rate of 6.0.
In 2023, official counts showed 5 businesses with payroll in the Ellensburg area classed as nail salons. That is one for every 3,999 households, against one for every 3,754 across the U.S. Official counts list 8 one-person businesses without payroll.
Population estimates show the Ellensburg area grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%). For nail salons, the Ellensburg area has a Groundwork market score of 64 (upper middle): #100 of 387 scored small-town markets and #5 of 8 scored small-town markets based in Washington.
How the Ellensburg area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ellensburg area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.0 | 5.3 | 6.0 |
| Spending per listing | $2.5M | $2.1M | $1.7M |
| Households per official establishment | 3,999 | 2,484 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +4.8% | +23.2% |
| Population growth, 2020–2025 | +4.2% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $995 | $1,137 | $1,005 |
| Median household income | $73,804 | $98,141 | $80,734 |
| Groundwork market score | 64 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 5
- Annual payroll, 2023
- $166K
- One-person businesses, 2023
- 8Businesses with no payroll
- Map listings, September 2026
- 83 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Ellensburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ellensburg area
- Population, 2025 estimate
- 48,803+4.2% since 2020
- Households
- 19,993
- Median age
- 38.5
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.2
- Land area
- 2,297 sq. mi.
- People per square mile
- 21
- Median household income
- $73,804+31.8% vs. 2015–2019, before inflation
- Average household income
- $102,663
- Median home value
- $497,400
- Jobs located here
- 18,312
- Daytime population
- 44,464Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ellensburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Ellensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Washington
Every Washington market ranked →The highest-scoring small-town markets in Washington for nail salons, numbered among those based in Washington, with the Ellensburg area marked.
Top small-town markets in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelton, WA | 93 | 7 | 2.7 | $3.8M | +7.8% | #1 of 387 |
| 2Port Townsend, WA | 71 | 6 | 3.7 | $2.7M | +2.7% | #54 of 387 |
| 3Port Angeles, WA | 69 | 11 | 3.1 | $3M | +1.1% | #71 of 387 |
| 4Aberdeen, WA | 66 | 13 | 4.2 | $2.1M | +3.0% | #92 of 387 |
| 5Ellensburg, WA | 64 | 8 | 4.0 | $2.5M | +4.2% | #100 of 387 |
| 6Moses Lake, WA | 62 | 19 | 5.4 | $1.8M | +6.3% | #119 of 387 |
| 7Centralia, WA | 56 | 15 | 4.6 | $2.1M | +6.7% | #154 of 387 |
| 8Oak Harbor, WA | 50 | 17 | 4.7 | $2.3M | −1.5% | #207 of 387 |
Other business types in the Ellensburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons74
- Barbershops84
- Nail salons64
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Ellensburg, WA area?
Map listings as of September 2026 show 8 nail salons in the Ellensburg area. 3 of them (38%) are chain locations. The listings count nail salons. Official counts show 5 businesses with payroll classed as nail salons in 2023. Official counts also show 8 one-person businesses without payroll.
How much do households in the Ellensburg, WA area spend on personal care products and services?
About $19.9M a year, or $995 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 8 nail salons on map listings, it comes to $2.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 19,993 households in the Ellensburg area and national spending patterns by income.
How does the Ellensburg, WA area compare with the U.S. for nail salons?
The Ellensburg area has 4.0 nail salons per 10,000 households, 33% below the U.S. rate of 6.0. Spending per salon is $2.5M, 49% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Ellensburg area would have about 12, against 8 on map listings. There is one business with payroll in the industry for every 3,999 households, against one for every 3,754 across the U.S.
How fast is the Ellensburg, WA area growing?
Population estimates put the Ellensburg area at 48,803 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 19,993 households. Median household income in the Ellensburg area is $73,804, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ellensburg area scores 64 for nail salons (upper middle), #100 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ellensburg area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Ellensburg area
Screening a site or an acquisition in the Ellensburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ellensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.