Beauty and personal care · Metro area · Washington
Nail salons in the Wenatchee-East Wenatchee, WA metro area
The nail salons in the Wenatchee-East Wenatchee, WA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #109 of 387 scored metro areas
#3 of 11 scored metro areas based in Washington
- Listings
- 22
- 6 chain locations (27%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $49.3M
- On personal care products and services · $1,038 a household
- Spending per listing
- $2.2M
- 34% above the U.S.
- Listings per 10k households
- 4.6
- 23% below the U.S.
- Population, 2025
- 128,414
- +5.0% since 2020
See the nail salons around any address in the Wenatchee-East Wenatchee metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wenatchee-East Wenatchee metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Wenatchee-East Wenatchee metro area comes to about $49.3M a year: $1,038 per household, 3% above the U.S. average. That is about $2.2M of household spending for each salon on map listings, 34% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 22 nail salons on map listings in the Wenatchee-East Wenatchee metro area as of September 2026. Chain locations make up 27% of them, against 27% across the U.S. That is 4.6 per 10,000 households, 23% below the U.S. rate of 6.0.
Official counts show 18 businesses with payroll classed as nail salons in the Wenatchee-East Wenatchee metro area in 2023. That is one for every 2,636 households, against one for every 3,754 across the U.S. Official counts list 10 one-person businesses without payroll.
Population estimates show the Wenatchee-East Wenatchee metro area grew 5.0% from 2020 to 2025, faster than the U.S. (+3.1%). For nail salons, the Wenatchee-East Wenatchee metro area has a Groundwork market score of 59 (upper middle): #109 of 387 scored metro areas and #3 of 11 scored metro areas based in Washington.
How the Wenatchee-East Wenatchee metro area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wenatchee-East Wenatchee metro area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 5.3 | 6.0 |
| Spending per listing | $2.2M | $2.1M | $1.7M |
| Households per official establishment | 2,636 | 2,484 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +4.8% | +23.2% |
| Population growth, 2020–2025 | +5.0% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $1,038 | $1,137 | $1,005 |
| Median household income | $81,938 | $98,141 | $80,734 |
| Groundwork market score | 59 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 60
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 226 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Wenatchee-East Wenatchee metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Wenatchee-East Wenatchee metro area
- Population, 2025 estimate
- 128,414+5.0% since 2020
- Households
- 47,443
- Median age
- 40.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 4,740 sq. mi.
- People per square mile
- 26
- Median household income
- $81,938+37.1% vs. 2015–2019, before inflation
- Average household income
- $111,779
- Median home value
- $469,100
- Jobs located here
- 53,918
- Daytime population
- 117,236Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wenatchee-East Wenatchee metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Wenatchee-East Wenatchee metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Washington
Every Washington market ranked →The highest-scoring metro areas in Washington for nail salons, numbered among those based in Washington (a market based in another state is listed without a number), with the Wenatchee-East Wenatchee metro area marked.
Top metro areas in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Lewiston, ID-WA | 68 | 8 | 3.0 | $3.2M | +1.5% | #46 of 387 |
| 1Bremerton-Silverdale-Port Orchard, WA | 62 | 50 | 4.6 | $2.5M | +2.7% | #82 of 387 |
| 2Bellingham, WA | 59 | 43 | 4.6 | $2.2M | +3.9% | #108 of 387 |
| 3Wenatchee-East Wenatchee, WA | 59 | 22 | 4.6 | $2.2M | +5.0% | #109 of 387 |
| 4Spokane-Spokane Valley, WA | 58 | 106 | 4.5 | $2.2M | +3.5% | #118 of 387 |
| 5Mount Vernon-Anacortes, WA | 57 | 24 | 4.6 | $2.3M | +2.4% | #126 of 387 |
| 6Seattle-Tacoma-Bellevue, WA | 56 | 946 | 5.9 | $2.1M | +3.3% | #136 of 387 |
| 7Kennewick-Richland, WA | 51 | 64 | 5.9 | $1.8M | +6.5% | #185 of 387 |
| Portland-Vancouver-Hillsboro, OR-WA | 49 | 549 | 5.4 | $2.1M | +1.0% | #195 of 387 |
| 8Yakima, WA | 48 | 35 | 4.0 | $2.3M | +1.0% | #203 of 387 |
Other business types in the Wenatchee-East Wenatchee metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas62
- Hair salons71
- Barbershops60
- Nail salons59
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Wenatchee-East Wenatchee, WA metro area?
As of September 2026, map listings count 22 nail salons in the Wenatchee-East Wenatchee metro area. 6 of them (27%) are chain locations. The listings count nail salons. Official counts show 18 businesses with payroll classed as nail salons in 2023. Official counts also show 10 one-person businesses without payroll.
How much do households in the Wenatchee-East Wenatchee, WA metro area spend on personal care products and services?
About $49.3M a year, or $1,038 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 22 nail salons on map listings, it comes to $2.2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 47,443 households in the Wenatchee-East Wenatchee metro area and national spending patterns by income.
How does the Wenatchee-East Wenatchee, WA metro area compare with the U.S. for nail salons?
The Wenatchee-East Wenatchee metro area has 4.6 nail salons per 10,000 households, 23% below the U.S. rate of 6.0. Spending per salon is $2.2M, 34% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Wenatchee-East Wenatchee metro area would have about 30, against 22 on map listings. There is one business with payroll in the industry for every 2,636 households, against one for every 3,754 across the U.S.
How fast is the Wenatchee-East Wenatchee, WA metro area growing?
Population estimates put the Wenatchee-East Wenatchee metro area at 128,414 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 47,443 households. Median household income in the Wenatchee-East Wenatchee metro area is $81,938, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wenatchee-East Wenatchee metro area scores 59 for nail salons (upper middle), #109 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wenatchee-East Wenatchee metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Wenatchee-East Wenatchee metro area
Screening a site or an acquisition in the Wenatchee-East Wenatchee metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wenatchee-East Wenatchee metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.