Beauty and personal care · County · Washington
Nail salons in Pierce County, WA
Competitor counts, household spending and official business counts for nail salons in Pierce County, WA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #809 of 1,328 scored counties
#23 of 24 scored counties in Washington
- Listings
- 236
- 73 chain locations (31%)
- Official establishments
- 175
- +7.4% since 2019
- Household spending a year
- $395.3M
- On personal care products and services · $1,125 a household
- Spending per listing
- $1.7M
- In line with the U.S.
- Listings per 10k households
- 6.7
- 12% above the U.S.
- Population, 2025
- 946,288
- +2.5% since 2020
See the nail salons around any address in Pierce County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Pierce County comes to about $395.3M a year: $1,125 per household, 12% above the U.S. average. Spread across 236 nail salons, that is $1.7M per salon, in line with the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Pierce County has 236 nail salons on map listings as of September 2026. 73 of them (31%) are chain locations, against 27% across the U.S. That is 6.7 per 10,000 households, 12% above the U.S. rate of 6.0.
In 2023, official counts showed 175 businesses with payroll in Pierce County classed as nail salons, up 7.4% from 2019. That is one for every 2,008 households, against one for every 3,754 across the U.S. Another 147 one-person businesses have no payroll, by official counts. Since fiscal 2022, 5 SBA-backed loans worth $975K have gone to businesses classed as nail salons in Pierce County.
Population estimates show Pierce County grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). For nail salons, Pierce County has a Groundwork market score of 46 (lower middle): #809 of 1,328 scored counties and #23 of 24 scored counties in Washington.
How Pierce County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pierce County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.7 | 5.3 | 6.0 |
| Spending per listing | $1.7M | $2.1M | $1.7M |
| Households per official establishment | 2,008 | 2,484 | 3,754 |
| Official establishment growth, 2019–2023 | +7.4% | +4.8% | +23.2% |
| Population growth, 2020–2025 | +2.5% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $1,125 | $1,137 | $1,005 |
| Median household income | $99,564 | $98,141 | $80,734 |
| Groundwork market score | 46 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 163 → 175+7.4% over the period
- Employees, 2023
- 869
- Annual payroll, 2023
- $30.1M
- One-person businesses, 2023
- 147Businesses with no payroll
- Map listings, September 2026
- 23673 chain locations
- Listings at the U.S. rate for this spending
- 237The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $975K
SBA-backed loans to businesses classed as nail salons in Pierce County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pierce County
- Population, 2025 estimate
- 946,288+2.5% since 2020
- Households
- 351,330
- Median age
- 38.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 1,668 sq. mi.
- People per square mile
- 558
- Median household income
- $99,564+38.1% vs. 2015–2019, before inflation
- Average household income
- $124,504
- Median home value
- $526,600
- Jobs located here
- 329,848
- Daytime population
- 851,977Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pierce County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Washington
Every Washington market ranked →The highest-scoring counties in Washington for nail salons, numbered among those based in Washington, with Pierce County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mason County, WA | 87 | 7 | 2.7 | $3.8M | +7.8% | #9 of 1,328 |
| 2Jefferson County, WA | 69 | 6 | 3.7 | $2.7M | +2.7% | #169 of 1,328 |
| 3Clallam County, WA | 66 | 11 | 3.1 | $3M | +1.1% | #238 of 1,328 |
| 4Kittitas County, WA | 65 | 8 | 4.0 | $2.5M | +4.2% | #265 of 1,328 |
| 5Kitsap County, WA | 63 | 50 | 4.6 | $2.5M | +2.7% | #323 of 1,328 |
| 6Grays Harbor County, WA | 63 | 13 | 4.2 | $2.1M | +3.0% | #330 of 1,328 |
| 7King County, WA | 60 | 524 | 5.6 | $2.3M | +3.1% | #396 of 1,328 |
| 8Whatcom County, WA | 60 | 43 | 4.6 | $2.2M | +3.9% | #397 of 1,328 |
| 9Grant County, WA | 60 | 19 | 5.4 | $1.8M | +6.3% | #404 of 1,328 |
| 10Chelan County, WA | 59 | 14 | 4.4 | $2.3M | +3.3% | #419 of 1,328 |
| 23Pierce County, WA | 46 | 236 | 6.7 | $1.7M | +2.5% | #809 of 1,328 |
Other business types in Pierce County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons58
- Barbershops72
- Nail salons46
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Pierce County, WA?
Map listings as of September 2026 show 236 nail salons in Pierce County. 73 of them (31%) are chain locations. The listings count nail salons. Official counts show 175 businesses with payroll classed as nail salons in 2023, up 7.4% from 2019. Official counts list 147 one-person businesses without payroll.
How much do households in Pierce County, WA spend on personal care products and services?
About $395.3M a year, or $1,125 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 236 nail salons on map listings, it comes to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 351,330 households in Pierce County and national spending patterns by income.
How does Pierce County, WA compare with the U.S. for nail salons?
Pierce County has 6.7 nail salons per 10,000 households, 12% above the U.S. rate of 6.0. Spending per salon is $1.7M, in line with the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Pierce County would have about 237, against 236 on map listings. There is one business with payroll in the industry for every 2,008 households, against one for every 3,754 across the U.S. The official count rose 7.4% from 2019 to 2023, against +23.2% for the U.S.
How fast is Pierce County, WA growing?
Population estimates put Pierce County at 946,288 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 351,330 households. Median household income in Pierce County is $99,564, 23% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pierce County scores 46 for nail salons (lower middle), #809 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pierce County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Pierce County
Screening a site or an acquisition in Pierce County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.