Beauty and personal care · County · New Mexico
Nail salons in Rio Arriba County, NM
How Rio Arriba County, NM compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 1 chain location (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $13.5M
- On personal care products and services · $863 a household
- Spending per listing
- $6.8M
- Too few listings to compare
- Listings per 10k households
- 1.3
- Too few listings to compare
- Population, 2025
- 39,832
- −1.0% since 2020
See the nail salons around any address in Rio Arriba County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rio Arriba County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Rio Arriba County comes to about $13.5M a year: $863 per household, 14% below the U.S. average. That works out to $6.8M per salon. The spending figure covers all personal care products and services, not only nail salons.
Rio Arriba County has 2 nail salons on map listings as of September 2026. That is 1.3 per 10,000 households.
Official counts don’t publish a figure for nail salons in Rio Arriba County, since they leave out counts under 3. Official counts list 10 one-person businesses without payroll.
Population estimates show Rio Arriba County declined 1.0% from 2020 to 2025, against +3.1% for the U.S. With 2 nail salons on map listings, Rio Arriba County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Rio Arriba County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rio Arriba County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.3 | 4.4 | 6.0 |
| Spending per listing | $6.8M | $2.1M | $1.7M |
| Households per official establishment | n/a | 11,166 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +74.4% | +23.2% |
| Population growth, 2020–2025 | −1.0% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $863 | $913 | $1,005 |
| Median household income | $57,155 | $64,059 | $80,734 |
| Groundwork market score | Not scored | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 21 chain location
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Rio Arriba County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rio Arriba County
- Population, 2025 estimate
- 39,832−1.0% since 2020
- Households
- 15,647
- Median age
- 43.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.2
- Land area
- 5,861 sq. mi.
- People per square mile
- 7
- Median household income
- $57,155+43.1% vs. 2015–2019, before inflation
- Average household income
- $76,460
- Median home value
- $243,700
- Jobs located here
- 8,255
- Daytime population
- 39,363Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rio Arriba County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Rio Arriba County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for nail salons, numbered among those based in New Mexico, with Rio Arriba County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 85 | 20 | 3.5 | $3M | +6.9% | #21 of 1,328 |
| 2Valencia County, NM | 75 | 7 | 2.5 | $3.4M | +7.2% | #83 of 1,328 |
| 3Santa Fe County, NM | 75 | 24 | 3.4 | $3M | +1.2% | #84 of 1,328 |
| 4Doña Ana County, NM | 66 | 37 | 4.4 | $1.9M | +4.1% | #249 of 1,328 |
| 5Eddy County, NM | 54 | 14 | 5.9 | $1.7M | +0.3% | #568 of 1,328 |
| 6Bernalillo County, NM | 49 | 162 | 5.7 | $1.7M | −1.4% | #736 of 1,328 |
| 7San Juan County, NM | 47 | 16 | 3.8 | $2.2M | −0.9% | #773 of 1,328 |
| 8Chaves County, NM | 44 | 8 | 3.4 | $2.4M | −2.7% | #852 of 1,328 |
| 9Otero County, NM | 44 | 13 | 5.3 | $1.6M | +3.7% | #864 of 1,328 |
| 10Lea County, NM | 43 | 18 | 7.3 | $1.3M | +0.2% | #895 of 1,328 |
| Rio Arriba County, NM | Not scored | 2 | 1.3 | $6.8M | −1.0% |
Other business types in Rio Arriba County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons63
- Barbershops43
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Rio Arriba County, NM?
Map listings as of September 2026 show 2 nail salons in Rio Arriba County. The listings count nail salons. No official count is published for nail salons in Rio Arriba County: counts under 3 are left out. Official counts also show 10 one-person businesses without payroll.
How much do households in Rio Arriba County, NM spend on personal care products and services?
About $13.5M a year, or $863 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 2 nail salons on map listings, it comes to $6.8M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 15,647 households in Rio Arriba County and national spending patterns by income.
How does Rio Arriba County, NM compare with the U.S. for nail salons?
Rio Arriba County has 2 nail salons on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of nail salons to household spending, Rio Arriba County would have about 8, against 2 on map listings.
How fast is Rio Arriba County, NM growing?
Population estimates put Rio Arriba County at 39,832 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,647 households. Median household income in Rio Arriba County is $57,155, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rio Arriba County has no market score for nail salons: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rio Arriba County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Rio Arriba County
Screening a site or an acquisition in Rio Arriba County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rio Arriba County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.