Groundwork

Beauty and personal care · County · New Mexico

Nail salons in Colfax County, NM

Competitor counts, household spending and official business counts for nail salons in Colfax County, NM, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$4.4M
On personal care products and services · $821 a household
Spending per listing
$2.2M
Too few listings to compare
Listings per 10k households
3.7
Too few listings to compare
Population, 2025
12,184
−1.4% since 2020

See the nail salons around any address in Colfax County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Colfax County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 2 nail salons in Colfax County. That is 3.7 per 10,000 households.

Households in Colfax County spend about $4.4M a year on personal care products and services, or $821 per household, 18% below the U.S. average. That is about $2.2M of household spending for each salon on map listings. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as nail salons in Colfax County: counts under 3 aren’t published. Official counts list 4 one-person businesses without payroll.

Population estimates put the population change in Colfax County from 2020 to 2025 at −1.4%, against +3.1% for the U.S. With 2 nail salons on map listings, Colfax County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Colfax County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Colfax County, NM compared with New Mexico and the U.S.
MeasureColfax CountyNew MexicoU.S.
Listings per 10k households3.74.46.0
Spending per listing$2.2M$2.1M$1.7M
Households per official establishmentn/a11,1663,754
Official establishment growth, 2019–2023n/a+74.4%+23.2%
Population growth, 2020–2025−1.4%+0.3%+3.1%
Spending per household on personal care products and services$821$913$1,005
Median household income$53,554$64,059$80,734
Groundwork market scoreNot scored49

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
4Businesses with no payroll
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Colfax County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Colfax County

Population, 2025 estimate
12,184−1.4% since 2020
Households
5,368
Median age
47.8
Homes lived in by their owners
72%
Vehicles per household
2.1
Land area
3,758 sq. mi.
People per square mile
3
Median household income
$53,554+47.5% vs. 2015–2019, before inflation
Average household income
$70,247
Median home value
$167,200
Jobs located here
4,079
Daytime population
11,931Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Colfax County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Colfax County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Nail salons across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for nail salons, numbered among those based in New Mexico, with Colfax County marked.

Top counties in New Mexico

Counties in New Mexico ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM85203.5$3M+6.9%#21 of 1,328
2Valencia County, NM7572.5$3.4M+7.2%#83 of 1,328
3Santa Fe County, NM75243.4$3M+1.2%#84 of 1,328
4Doña Ana County, NM66374.4$1.9M+4.1%#249 of 1,328
5Eddy County, NM54145.9$1.7M+0.3%#568 of 1,328
6Bernalillo County, NM491625.7$1.7M−1.4%#736 of 1,328
7San Juan County, NM47163.8$2.2M−0.9%#773 of 1,328
8Chaves County, NM4483.4$2.4M−2.7%#852 of 1,328
9Otero County, NM44135.3$1.6M+3.7%#864 of 1,328
10Lea County, NM43187.3$1.3M+0.2%#895 of 1,328
Colfax County, NMNot scored23.7$2.2M−1.4%

Other business types in Colfax County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Colfax County, NM?

There are 2 nail salons on map listings in Colfax County as of September 2026. The listings count nail salons. No official count is published for nail salons in Colfax County: counts under 3 are left out. Official counts also show 4 one-person businesses without payroll.

How much do households in Colfax County, NM spend on personal care products and services?

About $4.4M a year, or $821 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 2 nail salons on map listings, it comes to $2.2M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 5,368 households in Colfax County and national spending patterns by income.

How does Colfax County, NM compare with the U.S. for nail salons?

Colfax County has 2 nail salons on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of nail salons to household spending, Colfax County would have about 3, against 2 on map listings.

How fast is Colfax County, NM growing?

Population estimates put Colfax County at 12,184 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 5,368 households. The median household income in Colfax County is $53,554 a year, 34% below the U.S. median of $80,734. That rose 47.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Colfax County has no market score for nail salons: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Colfax County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Colfax County

Screening a site or an acquisition in Colfax County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Colfax County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.