Groundwork

Beauty and personal care · County · New Mexico

Nail salons in Catron County, NM

How Catron County, NM compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
0
None on the map
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1.3M
On personal care products and services · $747 a household
Spending per listing
n/a
Listings per 10k households
0.0
Population, 2025
3,827
+6.1% since 2020

See the nail salons around any address in Catron County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Catron County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are no nail salons on map listings in Catron County as of September 2026. At the U.S. ratio of nail salons to household spending, Catron County would have about 1, against none on map listings.

Households in Catron County spend about $1.3M a year on personal care products and services, or $747 per household, 26% below the U.S. average. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as nail salons in Catron County: counts under 3 aren’t published.

Between 2020 and 2025, the population of Catron County grew 6.1%, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Catron County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Catron County, NM compared with New Mexico and the U.S.
MeasureCatron CountyNew MexicoU.S.
Listings per 10k households0.04.46.0
Spending per listingn/a$2.1M$1.7M
Households per official establishmentn/a11,1663,754
Official establishment growth, 2019–2023n/a+74.4%+23.2%
Population growth, 2020–2025+6.1%+0.3%+3.1%
Spending per household on personal care products and services$747$913$1,005
Median household income$49,864$64,059$80,734
Groundwork market scoreNot scored49

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
0
Listings at the U.S. rate for this spending
1The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Catron County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Catron County

Population, 2025 estimate
3,827+6.1% since 2020
Households
1,789
Median age
60.9
Homes lived in by their owners
94%
Vehicles per household
2.1
Land area
6,924 sq. mi.
People per square mile
1
Median household income
$49,864
Average household income
$58,483
Median home value
$167,000
Jobs located here
648
Daytime population
3,556Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Catron County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Catron County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Nail salons across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for nail salons, numbered among those based in New Mexico, with Catron County marked.

Top counties in New Mexico

Counties in New Mexico ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM85203.5$3M+6.9%#21 of 1,328
2Valencia County, NM7572.5$3.4M+7.2%#83 of 1,328
3Santa Fe County, NM75243.4$3M+1.2%#84 of 1,328
4Doña Ana County, NM66374.4$1.9M+4.1%#249 of 1,328
5Eddy County, NM54145.9$1.7M+0.3%#568 of 1,328
6Bernalillo County, NM491625.7$1.7M−1.4%#736 of 1,328
7San Juan County, NM47163.8$2.2M−0.9%#773 of 1,328
8Chaves County, NM4483.4$2.4M−2.7%#852 of 1,328
9Otero County, NM44135.3$1.6M+3.7%#864 of 1,328
10Lea County, NM43187.3$1.3M+0.2%#895 of 1,328
Catron County, NMNot scored00.0n/a+6.1%

Other business types in Catron County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many nail salons are in Catron County, NM?

Map listings as of September 2026 show no nail salons in Catron County. The listings count nail salons. No official count is published for nail salons in Catron County: counts under 3 are left out.

How much do households in Catron County, NM spend on personal care products and services?

About $1.3M a year, or $747 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 1,789 households in Catron County and national spending patterns by income.

How does Catron County, NM compare with the U.S. for nail salons?

Catron County has no nail salons on map listings. At the national ratio of nail salons to household spending, Catron County would have about 1, against none on map listings.

How fast is Catron County, NM growing?

Population estimates put Catron County at 3,827 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 1,789 households. The median household income in Catron County is $49,864 a year, 38% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Catron County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Catron County

Screening a site or an acquisition in Catron County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Catron County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.