Beauty and personal care · Small-town market · New Mexico
Nail salons in the Alamogordo, NM area
How the Alamogordo, NM area compares with other small-town markets and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #211 of 387 scored small-town markets
#2 of 5 scored small-town markets based in New Mexico
- Listings
- 13
- 4 chain locations (31%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $20.9M
- On personal care products and services · $853 a household
- Spending per listing
- $1.6M
- 4% below the U.S.
- Listings per 10k households
- 5.3
- 12% below the U.S.
- Population, 2025
- 70,368
- +3.7% since 2020
See the nail salons around any address in the Alamogordo area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Alamogordo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $853 per household (15% below the U.S. average), households in the Alamogordo area spend about $20.9M a year on personal care products and services. That works out to $1.6M per salon, 4% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 13 nail salons on map listings in the Alamogordo area as of September 2026. Of those, 4 are chain locations, or 31%, against 27% across the U.S. Per 10,000 households, that is 5.3, 12% below the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in the Alamogordo area, since they leave out counts under 3. Official counts also show 36 one-person businesses without payroll.
Population estimates show the Alamogordo area grew 3.7% from 2020 to 2025, faster than the U.S. (+3.1%). For nail salons, the Alamogordo area has a Groundwork market score of 50 (upper middle): #211 of 387 scored small-town markets and #2 of 5 scored small-town markets based in New Mexico.
How the Alamogordo area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Alamogordo area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 4.4 | 6.0 |
| Spending per listing | $1.6M | $2.1M | $1.7M |
| Households per official establishment | n/a | 11,166 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +74.4% | +23.2% |
| Population growth, 2020–2025 | +3.7% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $853 | $913 | $1,005 |
| Median household income | $55,876 | $64,059 | $80,734 |
| Groundwork market score | 50 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 36Businesses with no payroll
- Map listings, September 2026
- 134 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Alamogordo area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Alamogordo area
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Alamogordo area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Alamogordo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for nail salons, numbered among those based in New Mexico, with the Alamogordo area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Carlsbad-Artesia, NM | 58 | 14 | 5.9 | $1.7M | +0.3% | #142 of 387 |
| 2Alamogordo, NM | 50 | 13 | 5.3 | $1.6M | +3.7% | #211 of 387 |
| 3Hobbs, NM | 49 | 18 | 7.3 | $1.3M | +0.2% | #218 of 387 |
| 4Roswell, NM | 45 | 8 | 3.4 | $2.4M | −2.7% | #229 of 387 |
| 5Clovis, NM | 34 | 13 | 5.0 | $1.7M | −3.3% | #305 of 387 |
Other business types in the Alamogordo area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons77
- Barbershops59
- Nail salons50
- Spas and skin care69
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Alamogordo, NM area?
As of September 2026, map listings count 13 nail salons in the Alamogordo area. 4 of them (31%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Alamogordo area: counts under 3 are left out. Official counts list 36 one-person businesses without payroll.
How much do households in the Alamogordo, NM area spend on personal care products and services?
About $20.9M a year, or $853 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 13 nail salons on map listings, it comes to $1.6M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 24,480 households in the Alamogordo area and national spending patterns by income.
How does the Alamogordo, NM area compare with the U.S. for nail salons?
The Alamogordo area has 5.3 nail salons per 10,000 households, 12% below the U.S. rate of 6.0. Spending per salon is $1.6M, 4% below the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending.
How fast is the Alamogordo, NM area growing?
Population estimates put the Alamogordo area at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in the Alamogordo area is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Alamogordo area scores 50 for nail salons (upper middle), #211 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Alamogordo area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Alamogordo area
Screening a site or an acquisition in the Alamogordo area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Alamogordo area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.