Beauty and personal care · Small-town market · New Mexico
Nail salons in the Carlsbad-Artesia, NM area
How the Carlsbad-Artesia, NM area compares with other small-town markets and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #142 of 387 scored small-town markets
#1 of 5 scored small-town markets based in New Mexico
- Listings
- 14
- 4 chain locations (29%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $23.1M
- On personal care products and services · $980 a household
- Spending per listing
- $1.7M
- In line with the U.S.
- Listings per 10k households
- 5.9
- 2% below the U.S.
- Population, 2025
- 62,509
- +0.3% since 2020
See the nail salons around any address in the Carlsbad-Artesia area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Carlsbad-Artesia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 14 nail salons in the Carlsbad-Artesia area. Chain locations make up 29% of them, against 27% across the U.S. That comes to 5.9 for every 10,000 households, 2% below the U.S. rate of 6.0.
At $980 per household (2% below the U.S. average), households in the Carlsbad-Artesia area spend about $23.1M a year on personal care products and services. Spread across 14 nail salons, that is $1.7M per salon, in line with the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 3 businesses with payroll in the Carlsbad-Artesia area classed as nail salons. That is one for every 7,873 households, against one for every 3,754 across the U.S. Official counts list 51 one-person businesses without payroll.
Population estimates show the Carlsbad-Artesia area grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). For nail salons, the Carlsbad-Artesia area has a Groundwork market score of 58 (upper middle): #142 of 387 scored small-town markets and #1 of 5 scored small-town markets based in New Mexico.
How the Carlsbad-Artesia area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Carlsbad-Artesia area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.9 | 4.4 | 6.0 |
| Spending per listing | $1.7M | $2.1M | $1.7M |
| Households per official establishment | 7,873 | 11,166 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +74.4% | +23.2% |
| Population growth, 2020–2025 | +0.3% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $980 | $913 | $1,005 |
| Median household income | $78,426 | $64,059 | $80,734 |
| Groundwork market score | 58 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 2
- Annual payroll, 2023
- $96K
- One-person businesses, 2023
- 51Businesses with no payroll
- Map listings, September 2026
- 144 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Carlsbad-Artesia area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Carlsbad-Artesia area
- Population, 2025 estimate
- 62,509+0.3% since 2020
- Households
- 23,620
- Median age
- 36.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 4,176 sq. mi.
- People per square mile
- 15
- Median household income
- $78,426+20.1% vs. 2015–2019, before inflation
- Average household income
- $96,979
- Median home value
- $212,600
- Jobs located here
- 30,860
- Daytime population
- 65,233Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Carlsbad-Artesia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Carlsbad-Artesia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for nail salons, numbered among those based in New Mexico, with the Carlsbad-Artesia area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Carlsbad-Artesia, NM | 58 | 14 | 5.9 | $1.7M | +0.3% | #142 of 387 |
| 2Alamogordo, NM | 50 | 13 | 5.3 | $1.6M | +3.7% | #211 of 387 |
| 3Hobbs, NM | 49 | 18 | 7.3 | $1.3M | +0.2% | #218 of 387 |
| 4Roswell, NM | 45 | 8 | 3.4 | $2.4M | −2.7% | #229 of 387 |
| 5Clovis, NM | 34 | 13 | 5.0 | $1.7M | −3.3% | #305 of 387 |
Other business types in the Carlsbad-Artesia area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons55
- Barbershops77
- Nail salons58
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Carlsbad-Artesia, NM area?
There are 14 nail salons on map listings in the Carlsbad-Artesia area as of September 2026. 4 of them (29%) are chain locations. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Official counts also show 51 one-person businesses without payroll.
How much do households in the Carlsbad-Artesia, NM area spend on personal care products and services?
About $23.1M a year, or $980 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 14 nail salons on map listings, it comes to $1.7M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 23,620 households in the Carlsbad-Artesia area and national spending patterns by income.
How does the Carlsbad-Artesia, NM area compare with the U.S. for nail salons?
The Carlsbad-Artesia area has 5.9 nail salons per 10,000 households, 2% below the U.S. rate of 6.0. Spending per salon is $1.7M, in line with the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending. There is one business with payroll in the industry for every 7,873 households, against one for every 3,754 across the U.S.
How fast is the Carlsbad-Artesia, NM area growing?
Population estimates put the Carlsbad-Artesia area at 62,509 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 23,620 households. The median household income in the Carlsbad-Artesia area is $78,426 a year, 3% below the U.S. median of $80,734. That rose 20.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Carlsbad-Artesia area scores 58 for nail salons (upper middle), #142 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Carlsbad-Artesia area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Carlsbad-Artesia area
Screening a site or an acquisition in the Carlsbad-Artesia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Carlsbad-Artesia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.