Beauty and personal care · County · New Mexico
Nail salons in De Baca County, NM
How De Baca County, NM compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 0
- None on the map
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $633K
- On personal care products and services · $772 a household
- Spending per listing
- n/a
- Listings per 10k households
- 0.0
- Population, 2025
- 1,647
- −2.4% since 2020
See the nail salons around any address in De Baca County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of De Baca County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in De Baca County comes to about $633K a year: $772 per household, 23% below the U.S. average. The spending figure covers all personal care products and services, not only nail salons.
Map listings as of September 2026 show no nail salons in De Baca County.
Official counts don’t publish a figure for nail salons in De Baca County, since they leave out counts under 3.
Population estimates put the population change in De Baca County from 2020 to 2025 at −2.4%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How De Baca County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | De Baca County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.0 | 4.4 | 6.0 |
| Spending per listing | n/a | $2.1M | $1.7M |
| Households per official establishment | n/a | 11,166 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +74.4% | +23.2% |
| Population growth, 2020–2025 | −2.4% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $772 | $913 | $1,005 |
| Median household income | $46,905 | $64,059 | $80,734 |
| Groundwork market score | Not scored | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 0
- Listings at the U.S. rate for this spending
- 0The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in De Baca County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in De Baca County
- Population, 2025 estimate
- 1,647−2.4% since 2020
- Households
- 820
- Median age
- 30.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 2,323 sq. mi.
- People per square mile
- 1
- Median household income
- $46,905
- Average household income
- $64,030
- Median home value
- $187,500
- Jobs located here
- 412
- Daytime population
- 1,340Residents who don’t work, plus everyone whose job is here
Looking at a specific site in De Baca County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of De Baca County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for nail salons, numbered among those based in New Mexico, with De Baca County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 85 | 20 | 3.5 | $3M | +6.9% | #21 of 1,328 |
| 2Valencia County, NM | 75 | 7 | 2.5 | $3.4M | +7.2% | #83 of 1,328 |
| 3Santa Fe County, NM | 75 | 24 | 3.4 | $3M | +1.2% | #84 of 1,328 |
| 4Doña Ana County, NM | 66 | 37 | 4.4 | $1.9M | +4.1% | #249 of 1,328 |
| 5Eddy County, NM | 54 | 14 | 5.9 | $1.7M | +0.3% | #568 of 1,328 |
| 6Bernalillo County, NM | 49 | 162 | 5.7 | $1.7M | −1.4% | #736 of 1,328 |
| 7San Juan County, NM | 47 | 16 | 3.8 | $2.2M | −0.9% | #773 of 1,328 |
| 8Chaves County, NM | 44 | 8 | 3.4 | $2.4M | −2.7% | #852 of 1,328 |
| 9Otero County, NM | 44 | 13 | 5.3 | $1.6M | +3.7% | #864 of 1,328 |
| 10Lea County, NM | 43 | 18 | 7.3 | $1.3M | +0.2% | #895 of 1,328 |
| De Baca County, NM | Not scored | 0 | 0.0 | n/a | −2.4% |
Other business types in De Baca County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in De Baca County, NM?
There are no nail salons on map listings in De Baca County as of September 2026. The listings count nail salons. No official count is published for nail salons in De Baca County: counts under 3 are left out.
How much do households in De Baca County, NM spend on personal care products and services?
About $633K a year, or $772 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 820 households in De Baca County and national spending patterns by income.
How does De Baca County, NM compare with the U.S. for nail salons?
De Baca County has no nail salons on map listings.
How fast is De Baca County, NM growing?
Population estimates put De Baca County at 1,647 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 820 households. Median household income in De Baca County is $46,905, 42% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in De Baca County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in De Baca County
Screening a site or an acquisition in De Baca County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of De Baca County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.