Beauty and personal care · Small-town market · New Mexico
Nail salons in the Silver City, NM area
Competitor counts, household spending and official business counts for nail salons in the Silver City, NM area, set against other small-town markets and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 1 chain location (25%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9M
- On personal care products and services · $798 a household
- Spending per listing
- $2.3M
- 35% above the U.S.
- Listings per 10k households
- 3.5
- 42% below the U.S.
- Population, 2025
- 27,252
- −3.4% since 2020
See the nail salons around any address in the Silver City area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Silver City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 4 nail salons in the Silver City area. That comes to 3.5 for every 10,000 households, 42% below the U.S. rate of 6.0.
Households in the Silver City area spend about $9M a year on personal care products and services, or $798 per household, 21% below the U.S. average. That is about $2.3M of household spending for each salon on map listings, 35% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in the Silver City area: counts under 3 aren’t published. Official counts also show 7 one-person businesses without payroll.
Population estimates put the population change in the Silver City area from 2020 to 2025 at −3.4%, against +3.1% for the U.S. With 4 nail salons on map listings, the Silver City area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Silver City area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Silver City area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.5 | 4.4 | 6.0 |
| Spending per listing | $2.3M | $2.1M | $1.7M |
| Households per official establishment | n/a | 11,166 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +74.4% | +23.2% |
| Population growth, 2020–2025 | −3.4% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $798 | $913 | $1,005 |
| Median household income | $44,958 | $64,059 | $80,734 |
| Groundwork market score | Not scored | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 41 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Silver City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Silver City area
- Population, 2025 estimate
- 27,252−3.4% since 2020
- Households
- 11,295
- Median age
- 48.4
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 3,961 sq. mi.
- People per square mile
- 7
- Median household income
- $44,958+18.8% vs. 2015–2019, before inflation
- Average household income
- $69,954
- Median home value
- $175,600
- Jobs located here
- 9,211
- Daytime population
- 27,009Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Silver City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Silver City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for nail salons, numbered among those based in New Mexico, with the Silver City area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Carlsbad-Artesia, NM | 58 | 14 | 5.9 | $1.7M | +0.3% | #142 of 387 |
| 2Alamogordo, NM | 50 | 13 | 5.3 | $1.6M | +3.7% | #211 of 387 |
| 3Hobbs, NM | 49 | 18 | 7.3 | $1.3M | +0.2% | #218 of 387 |
| 4Roswell, NM | 45 | 8 | 3.4 | $2.4M | −2.7% | #229 of 387 |
| 5Clovis, NM | 34 | 13 | 5.0 | $1.7M | −3.3% | #305 of 387 |
| Silver City, NM | Not scored | 4 | 3.5 | $2.3M | −3.4% |
Other business types in the Silver City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons52
- Barbershops23
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Silver City, NM area?
The Silver City area has 4 nail salons on map listings as of September 2026. The listings count nail salons. No official count is published for nail salons in the Silver City area: counts under 3 are left out. Official counts list 7 one-person businesses without payroll.
How much do households in the Silver City, NM area spend on personal care products and services?
About $9M a year, or $798 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 4 nail salons on map listings, it comes to $2.3M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 11,295 households in the Silver City area and national spending patterns by income.
How does the Silver City, NM area compare with the U.S. for nail salons?
The Silver City area has 3.5 nail salons per 10,000 households, 42% below the U.S. rate of 6.0. Spending per salon is $2.3M, 35% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Silver City area would have about 5, against 4 on map listings.
How fast is the Silver City, NM area growing?
Population estimates put the Silver City area at 27,252 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 11,295 households. The median household income in the Silver City area is $44,958 a year, 44% below the U.S. median of $80,734. That rose 18.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Silver City area has no market score for nail salons: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Silver City area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Silver City area
Screening a site or an acquisition in the Silver City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Silver City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.