Beauty and personal care · County · New Mexico
Nail salons in Eddy County, NM
The nail salons in Eddy County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #568 of 1,328 scored counties
#5 of 11 scored counties in New Mexico
- Listings
- 14
- 4 chain locations (29%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $23.1M
- On personal care products and services · $980 a household
- Spending per listing
- $1.7M
- In line with the U.S.
- Listings per 10k households
- 5.9
- 2% below the U.S.
- Population, 2025
- 62,509
- +0.3% since 2020
See the nail salons around any address in Eddy County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Eddy County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $980 per household (2% below the U.S. average), households in Eddy County spend about $23.1M a year on personal care products and services. That is about $1.7M of household spending for each salon on map listings, in line with the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 14 nail salons on map listings in Eddy County as of September 2026. 4 of them (29%) are chain locations, against 27% across the U.S. That comes to 5.9 for every 10,000 households, 2% below the U.S. rate of 6.0.
Official counts show 3 businesses with payroll classed as nail salons in Eddy County in 2023. That is one for every 7,873 households, against one for every 3,754 across the U.S. Another 51 one-person businesses have no payroll, by official counts.
Population estimates show Eddy County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for nail salons in Eddy County is 54 (upper middle), #568 of 1,328 scored counties and #5 of 11 scored counties in New Mexico.
How Eddy County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Eddy County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.9 | 4.4 | 6.0 |
| Spending per listing | $1.7M | $2.1M | $1.7M |
| Households per official establishment | 7,873 | 11,166 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +74.4% | +23.2% |
| Population growth, 2020–2025 | +0.3% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $980 | $913 | $1,005 |
| Median household income | $78,426 | $64,059 | $80,734 |
| Groundwork market score | 54 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 2
- Annual payroll, 2023
- $96K
- One-person businesses, 2023
- 51Businesses with no payroll
- Map listings, September 2026
- 144 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Eddy County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Eddy County
- Population, 2025 estimate
- 62,509+0.3% since 2020
- Households
- 23,620
- Median age
- 36.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 4,176 sq. mi.
- People per square mile
- 15
- Median household income
- $78,426+20.1% vs. 2015–2019, before inflation
- Average household income
- $96,979
- Median home value
- $212,600
- Jobs located here
- 30,860
- Daytime population
- 65,233Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Eddy County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Eddy County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for nail salons, numbered among those based in New Mexico, with Eddy County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 85 | 20 | 3.5 | $3M | +6.9% | #21 of 1,328 |
| 2Valencia County, NM | 75 | 7 | 2.5 | $3.4M | +7.2% | #83 of 1,328 |
| 3Santa Fe County, NM | 75 | 24 | 3.4 | $3M | +1.2% | #84 of 1,328 |
| 4Doña Ana County, NM | 66 | 37 | 4.4 | $1.9M | +4.1% | #249 of 1,328 |
| 5Eddy County, NM | 54 | 14 | 5.9 | $1.7M | +0.3% | #568 of 1,328 |
| 6Bernalillo County, NM | 49 | 162 | 5.7 | $1.7M | −1.4% | #736 of 1,328 |
| 7San Juan County, NM | 47 | 16 | 3.8 | $2.2M | −0.9% | #773 of 1,328 |
| 8Chaves County, NM | 44 | 8 | 3.4 | $2.4M | −2.7% | #852 of 1,328 |
| 9Otero County, NM | 44 | 13 | 5.3 | $1.6M | +3.7% | #864 of 1,328 |
| 10Lea County, NM | 43 | 18 | 7.3 | $1.3M | +0.2% | #895 of 1,328 |
Other business types in Eddy County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons51
- Barbershops68
- Nail salons54
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Eddy County, NM?
As of September 2026, map listings count 14 nail salons in Eddy County. 4 of them (29%) are chain locations. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Official counts list 51 one-person businesses without payroll.
How much do households in Eddy County, NM spend on personal care products and services?
About $23.1M a year, or $980 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 14 nail salons on map listings, it comes to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 23,620 households in Eddy County and national spending patterns by income.
How does Eddy County, NM compare with the U.S. for nail salons?
Eddy County has 5.9 nail salons per 10,000 households, 2% below the U.S. rate of 6.0. Spending per salon is $1.7M, in line with the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending. There is one business with payroll in the industry for every 7,873 households, against one for every 3,754 across the U.S.
How fast is Eddy County, NM growing?
Population estimates put Eddy County at 62,509 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 23,620 households. Median household income in Eddy County is $78,426, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Eddy County scores 54 for nail salons (upper middle), #568 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Eddy County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Eddy County
Screening a site or an acquisition in Eddy County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Eddy County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.