Beauty and personal care · County · Minnesota
Nail salons in Rice County, MN
Competitor counts, household spending and official business counts for nail salons in Rice County, MN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #161 of 1,328 scored counties
#6 of 24 scored counties in Minnesota
- Listings
- 6
- 4 chain locations (67%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $24.3M
- On personal care products and services · $1,033 a household
- Spending per listing
- $4M
- 2.4 times the U.S.
- Listings per 10k households
- 2.6
- 57% below the U.S.
- Population, 2025
- 69,939
- +4.2% since 2020
See the nail salons around any address in Rice County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Rice County comes to about $24.3M a year: $1,033 per household, 3% above the U.S. average. That works out to $4M per salon, 2.4 times the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 6 nail salons on map listings in Rice County as of September 2026. 4 of them (67%) are chain locations, against 27% across the U.S. That is 2.6 per 10,000 households, 57% below the U.S. rate of 6.0.
In 2023, official counts showed 8 businesses with payroll in Rice County classed as nail salons. That is one for every 2,937 households, against one for every 3,754 across the U.S. Official counts list 5 one-person businesses without payroll.
Between 2020 and 2025, the population of Rice County grew 4.2%, faster than the U.S. (+3.1%). For nail salons, Rice County has a Groundwork market score of 69 (upper middle): #161 of 1,328 scored counties and #6 of 24 scored counties in Minnesota. That puts it in the top quarter of counties.
How Rice County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rice County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.6 | 3.8 | 6.0 |
| Spending per listing | $4M | $2.9M | $1.7M |
| Households per official establishment | 2,937 | 3,434 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +9.5% | +23.2% |
| Population growth, 2020–2025 | +4.2% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $1,033 | $1,091 | $1,005 |
| Median household income | $83,181 | $89,062 | $80,734 |
| Groundwork market score | 69 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 8
- Employees, 2023
- 34
- Annual payroll, 2023
- $878K
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 64 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Rice County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rice County
- Population, 2025 estimate
- 69,939+4.2% since 2020
- Households
- 23,493
- Median age
- 38.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 496 sq. mi.
- People per square mile
- 137
- Median household income
- $83,181+21.3% vs. 2015–2019, before inflation
- Average household income
- $104,276
- Median home value
- $320,200
- Jobs located here
- 25,685
- Daytime population
- 60,549Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rice County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for nail salons, numbered among those based in Minnesota, with Rice County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wright County, MN | 82 | 16 | 3.0 | $4M | +11.1% | #28 of 1,328 |
| 2St. Louis County, MN | 75 | 17 | 2.0 | $4.9M | +0.2% | #78 of 1,328 |
| 3Carver County, MN | 74 | 15 | 3.6 | $3.6M | +6.6% | #99 of 1,328 |
| 4Sherburne County, MN | 74 | 13 | 3.7 | $3.2M | +6.8% | #100 of 1,328 |
| 5Scott County, MN | 73 | 23 | 4.2 | $3.1M | +5.1% | #113 of 1,328 |
| 6Rice County, MN | 69 | 6 | 2.6 | $4M | +4.2% | #161 of 1,328 |
| 7Kandiyohi County, MN | 67 | 5 | 2.8 | $3.5M | +2.3% | #203 of 1,328 |
| 8Crow Wing County, MN | 67 | 10 | 3.4 | $2.9M | +4.3% | #207 of 1,328 |
| 9Douglas County, MN | 66 | 5 | 2.9 | $3.5M | +2.6% | #234 of 1,328 |
| 10Winona County, MN | 66 | 8 | 4.0 | $2.4M | +1.8% | #244 of 1,328 |
Other business types in Rice County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons72
- Barbershops86
- Nail salons69
- Spas and skin care85
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Rice County, MN?
As of September 2026, map listings count 6 nail salons in Rice County. 4 of them (67%) are chain locations. The listings count nail salons. Official counts show 8 businesses with payroll classed as nail salons in 2023. Official counts also show 5 one-person businesses without payroll.
How much do households in Rice County, MN spend on personal care products and services?
About $24.3M a year, or $1,033 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 6 nail salons on map listings, it comes to $4M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 23,493 households in Rice County and national spending patterns by income.
How does Rice County, MN compare with the U.S. for nail salons?
Rice County has 2.6 nail salons per 10,000 households, 57% below the U.S. rate of 6.0. Spending per salon is $4M, 2.4 times the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Rice County would have about 15, against 6 on map listings. There is one business with payroll in the industry for every 2,937 households, against one for every 3,754 across the U.S.
How fast is Rice County, MN growing?
Population estimates put Rice County at 69,939 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 23,493 households. Median household income in Rice County is $83,181, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rice County scores 69 for nail salons (upper middle), #161 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rice County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Rice County
Screening a site or an acquisition in Rice County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.