Beauty and personal care · County · Minnesota
Nail salons in Blue Earth County, MN
The nail salons in Blue Earth County, MN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #827 of 1,328 scored counties
#22 of 24 scored counties in Minnesota
- Listings
- 14
- 2 chain locations (14%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $26.7M
- On personal care products and services · $967 a household
- Spending per listing
- $1.9M
- 14% above the U.S.
- Listings per 10k households
- 5.1
- 15% below the U.S.
- Population, 2025
- 70,634
- +2.1% since 2020
See the nail salons around any address in Blue Earth County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Blue Earth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 14 nail salons in Blue Earth County. Of those, 2 are chain locations, or 14%, against 27% across the U.S. Per 10,000 households, that is 5.1, 15% below the U.S. rate of 6.0.
Household spending on personal care products and services in Blue Earth County comes to about $26.7M a year: $967 per household, 4% below the U.S. average. That works out to $1.9M per salon, 14% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 12 businesses with payroll in Blue Earth County classed as nail salons. That is one for every 2,301 households, against one for every 3,754 across the U.S. Official counts list 8 one-person businesses without payroll.
Population estimates show Blue Earth County grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). Blue Earth County scores 45 (lower middle) on the Groundwork market score for nail salons, ranking #827 of 1,328 scored counties and #22 of 24 scored counties in Minnesota.
How Blue Earth County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Blue Earth County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.1 | 3.8 | 6.0 |
| Spending per listing | $1.9M | $2.9M | $1.7M |
| Households per official establishment | 2,301 | 3,434 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +9.5% | +23.2% |
| Population growth, 2020–2025 | +2.1% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $967 | $1,091 | $1,005 |
| Median household income | $74,477 | $89,062 | $80,734 |
| Groundwork market score | 45 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 12
- Employees, 2023
- 79
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- 8Businesses with no payroll
- Map listings, September 2026
- 142 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Blue Earth County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Blue Earth County
- Population, 2025 estimate
- 70,634+2.1% since 2020
- Households
- 27,606
- Median age
- 34.2
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.0
- Land area
- 748 sq. mi.
- People per square mile
- 93
- Median household income
- $74,477+29.7% vs. 2015–2019, before inflation
- Average household income
- $93,438
- Median home value
- $266,700
- Jobs located here
- 37,905
- Daytime population
- 76,062Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Blue Earth County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Blue Earth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for nail salons, numbered among those based in Minnesota, with Blue Earth County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wright County, MN | 82 | 16 | 3.0 | $4M | +11.1% | #28 of 1,328 |
| 2St. Louis County, MN | 75 | 17 | 2.0 | $4.9M | +0.2% | #78 of 1,328 |
| 3Carver County, MN | 74 | 15 | 3.6 | $3.6M | +6.6% | #99 of 1,328 |
| 4Sherburne County, MN | 74 | 13 | 3.7 | $3.2M | +6.8% | #100 of 1,328 |
| 5Scott County, MN | 73 | 23 | 4.2 | $3.1M | +5.1% | #113 of 1,328 |
| 6Rice County, MN | 69 | 6 | 2.6 | $4M | +4.2% | #161 of 1,328 |
| 7Kandiyohi County, MN | 67 | 5 | 2.8 | $3.5M | +2.3% | #203 of 1,328 |
| 8Crow Wing County, MN | 67 | 10 | 3.4 | $2.9M | +4.3% | #207 of 1,328 |
| 9Douglas County, MN | 66 | 5 | 2.9 | $3.5M | +2.6% | #234 of 1,328 |
| 10Winona County, MN | 66 | 8 | 4.0 | $2.4M | +1.8% | #244 of 1,328 |
| 22Blue Earth County, MN | 45 | 14 | 5.1 | $1.9M | +2.1% | #827 of 1,328 |
Other business types in Blue Earth County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons52
- Barbershops69
- Nail salons45
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Blue Earth County, MN?
There are 14 nail salons on map listings in Blue Earth County as of September 2026. 2 of them (14%) are chain locations. The listings count nail salons. Official counts show 12 businesses with payroll classed as nail salons in 2023. Official counts also show 8 one-person businesses without payroll.
How much do households in Blue Earth County, MN spend on personal care products and services?
About $26.7M a year, or $967 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 14 nail salons on map listings, it comes to $1.9M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 27,606 households in Blue Earth County and national spending patterns by income.
How does Blue Earth County, MN compare with the U.S. for nail salons?
Blue Earth County has 5.1 nail salons per 10,000 households, 15% below the U.S. rate of 6.0. Spending per salon is $1.9M, 14% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Blue Earth County would have about 16, against 14 on map listings. There is one business with payroll in the industry for every 2,301 households, against one for every 3,754 across the U.S.
How fast is Blue Earth County, MN growing?
Population estimates put Blue Earth County at 70,634 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 27,606 households. The median household income in Blue Earth County is $74,477 a year, 8% below the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Blue Earth County scores 45 for nail salons (lower middle), #827 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Blue Earth County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Blue Earth County
Screening a site or an acquisition in Blue Earth County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Blue Earth County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.