Beauty and personal care · County · Minnesota
Nail salons in Hennepin County, MN
How Hennepin County, MN compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #529 of 1,328 scored counties
#19 of 24 scored counties in Minnesota
- Listings
- 262
- 80 chain locations (31%)
- Official establishments
- 207
- +7.8% since 2019
- Household spending a year
- $626.7M
- On personal care products and services · $1,162 a household
- Spending per listing
- $2.4M
- 43% above the U.S.
- Listings per 10k households
- 4.9
- 18% below the U.S.
- Population, 2025
- 1,284,784
- +0.2% since 2020
See the nail salons around any address in Hennepin County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hennepin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 262 nail salons in Hennepin County. 80 of them (31%) are chain locations, against 27% across the U.S. That comes to 4.9 for every 10,000 households, 18% below the U.S. rate of 6.0.
At $1,162 per household (16% above the U.S. average), households in Hennepin County spend about $626.7M a year on personal care products and services. That works out to $2.4M per salon, 43% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in Hennepin County was 207 in 2023, up 7.8% from 2019. That is one for every 2,606 households, against one for every 3,754 across the U.S. Official counts list 180 one-person businesses without payroll. Since fiscal 2022, 7 SBA-backed loans worth $1.2M have gone to businesses classed as nail salons in Hennepin County.
Population estimates show Hennepin County grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for nail salons in Hennepin County is 55 (upper middle), #529 of 1,328 scored counties and #19 of 24 scored counties in Minnesota.
How Hennepin County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hennepin County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 3.8 | 6.0 |
| Spending per listing | $2.4M | $2.9M | $1.7M |
| Households per official establishment | 2,606 | 3,434 | 3,754 |
| Official establishment growth, 2019–2023 | +7.8% | +9.5% | +23.2% |
| Population growth, 2020–2025 | +0.2% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $1,162 | $1,091 | $1,005 |
| Median household income | $97,653 | $89,062 | $80,734 |
| Groundwork market score | 55 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 192 → 207+7.8% over the period
- Employees, 2023
- 1,118
- Annual payroll, 2023
- $32.7M
- One-person businesses, 2023
- 180Businesses with no payroll
- Map listings, September 2026
- 26280 chain locations
- Listings at the U.S. rate for this spending
- 375The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $1.2M
SBA-backed loans to businesses classed as nail salons in Hennepin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hennepin County
- Population, 2025 estimate
- 1,284,784+0.2% since 2020
- Households
- 539,493
- Median age
- 39.3
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.6
- Land area
- 554 sq. mi.
- People per square mile
- 2,291
- Median household income
- $97,653+24.9% vs. 2015–2019, before inflation
- Average household income
- $138,438
- Median home value
- $392,900
- Jobs located here
- 969,903
- Daytime population
- 1,598,583Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hennepin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Hennepin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for nail salons, numbered among those based in Minnesota, with Hennepin County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wright County, MN | 82 | 16 | 3.0 | $4M | +11.1% | #28 of 1,328 |
| 2St. Louis County, MN | 75 | 17 | 2.0 | $4.9M | +0.2% | #78 of 1,328 |
| 3Carver County, MN | 74 | 15 | 3.6 | $3.6M | +6.6% | #99 of 1,328 |
| 4Sherburne County, MN | 74 | 13 | 3.7 | $3.2M | +6.8% | #100 of 1,328 |
| 5Scott County, MN | 73 | 23 | 4.2 | $3.1M | +5.1% | #113 of 1,328 |
| 6Rice County, MN | 69 | 6 | 2.6 | $4M | +4.2% | #161 of 1,328 |
| 7Kandiyohi County, MN | 67 | 5 | 2.8 | $3.5M | +2.3% | #203 of 1,328 |
| 8Crow Wing County, MN | 67 | 10 | 3.4 | $2.9M | +4.3% | #207 of 1,328 |
| 9Douglas County, MN | 66 | 5 | 2.9 | $3.5M | +2.6% | #234 of 1,328 |
| 10Winona County, MN | 66 | 8 | 4.0 | $2.4M | +1.8% | #244 of 1,328 |
| 19Hennepin County, MN | 55 | 262 | 4.9 | $2.4M | +0.2% | #529 of 1,328 |
Other business types in Hennepin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons57
- Barbershops69
- Nail salons55
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Hennepin County, MN?
There are 262 nail salons on map listings in Hennepin County as of September 2026. 80 of them (31%) are chain locations. The listings count nail salons. Official counts show 207 businesses with payroll classed as nail salons in 2023, up 7.8% from 2019. Official counts also show 180 one-person businesses without payroll.
How much do households in Hennepin County, MN spend on personal care products and services?
About $626.7M a year, or $1,162 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 262 nail salons on map listings, it comes to $2.4M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 539,493 households in Hennepin County and national spending patterns by income.
How does Hennepin County, MN compare with the U.S. for nail salons?
Hennepin County has 4.9 nail salons per 10,000 households, 18% below the U.S. rate of 6.0. Spending per salon is $2.4M, 43% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Hennepin County would have about 375, against 262 on map listings. There is one business with payroll in the industry for every 2,606 households, against one for every 3,754 across the U.S. The official count rose 7.8% from 2019 to 2023, against +23.2% for the U.S.
How fast is Hennepin County, MN growing?
Population estimates put Hennepin County at 1,284,784 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 539,493 households. The median household income in Hennepin County is $97,653 a year, 21% above the U.S. median of $80,734. That rose 24.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hennepin County scores 55 for nail salons (upper middle), #529 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hennepin County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Hennepin County
Screening a site or an acquisition in Hennepin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hennepin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.