Groundwork

Beauty and personal care · County · Minnesota

Nail salons in Martin County, MN

Competitor counts, household spending and official business counts for nail salons in Martin County, MN, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$7.9M
On personal care products and services · $896 a household
Spending per listing
$2.6M
58% above the U.S.
Listings per 10k households
3.4
43% below the U.S.
Population, 2025
19,440
−2.8% since 2020

See the nail salons around any address in Martin County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Martin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 3 nail salons in Martin County. That comes to 3.4 for every 10,000 households, 43% below the U.S. rate of 6.0.

Households in Martin County spend about $7.9M a year on personal care products and services, or $896 per household, 11% below the U.S. average. Spread across 3 nail salons, that is $2.6M per salon, 58% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as nail salons in Martin County: counts under 3 aren’t published.

Between 2020 and 2025, the population of Martin County declined 2.8%, against +3.1% for the U.S. With 3 nail salons on map listings, Martin County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Martin County compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Martin County, MN compared with Minnesota and the U.S.
MeasureMartin CountyMinnesotaU.S.
Listings per 10k households3.43.86.0
Spending per listing$2.6M$2.9M$1.7M
Households per official establishmentn/a3,4343,754
Official establishment growth, 2019–2023n/a+9.5%+23.2%
Population growth, 2020–2025−2.8%+2.1%+3.1%
Spending per household on personal care products and services$896$1,091$1,005
Median household income$59,507$89,062$80,734
Groundwork market scoreNot scored64

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
30 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Martin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Martin County

Population, 2025 estimate
19,440−2.8% since 2020
Households
8,839
Median age
44.1
Homes lived in by their owners
69%
Vehicles per household
1.9
Land area
712 sq. mi.
People per square mile
28
Median household income
$59,507+12.7% vs. 2015–2019, before inflation
Average household income
$82,458
Median home value
$163,500
Jobs located here
8,052
Daytime population
18,159Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Martin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Martin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Minnesota

Every Minnesota market ranked →

The highest-scoring counties in Minnesota for nail salons, numbered among those based in Minnesota, with Martin County marked.

Top counties in Minnesota

Counties in Minnesota ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wright County, MN82163.0$4M+11.1%#28 of 1,328
2St. Louis County, MN75172.0$4.9M+0.2%#78 of 1,328
3Carver County, MN74153.6$3.6M+6.6%#99 of 1,328
4Sherburne County, MN74133.7$3.2M+6.8%#100 of 1,328
5Scott County, MN73234.2$3.1M+5.1%#113 of 1,328
6Rice County, MN6962.6$4M+4.2%#161 of 1,328
7Kandiyohi County, MN6752.8$3.5M+2.3%#203 of 1,328
8Crow Wing County, MN67103.4$2.9M+4.3%#207 of 1,328
9Douglas County, MN6652.9$3.5M+2.6%#234 of 1,328
10Winona County, MN6684.0$2.4M+1.8%#244 of 1,328
Martin County, MNNot scored33.4$2.6M−2.8%

Other business types in Martin County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Martin County, MN?

Martin County has 3 nail salons on map listings as of September 2026. The listings count nail salons. No official count is published for nail salons in Martin County: counts under 3 are left out.

How much do households in Martin County, MN spend on personal care products and services?

About $7.9M a year, or $896 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 3 nail salons on map listings, it comes to $2.6M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 8,839 households in Martin County and national spending patterns by income.

How does Martin County, MN compare with the U.S. for nail salons?

Martin County has 3.4 nail salons per 10,000 households, 43% below the U.S. rate of 6.0. Spending per salon is $2.6M, 58% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Martin County would have about 5, against 3 on map listings.

How fast is Martin County, MN growing?

Population estimates put Martin County at 19,440 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 8,839 households. The median household income in Martin County is $59,507 a year, 26% below the U.S. median of $80,734. That rose 12.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Martin County has no market score for nail salons: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Martin County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Martin County

Screening a site or an acquisition in Martin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Martin County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.