Beauty and personal care · County · Minnesota
Nail salons in Stearns County, MN
How Stearns County, MN compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #661 of 1,328 scored counties
#21 of 24 scored counties in Minnesota
- Listings
- 32
- 12 chain locations (38%)
- Official establishments
- 25
- −3.8% since 2019
- Household spending a year
- $61.1M
- On personal care products and services · $995 a household
- Spending per listing
- $1.9M
- 14% above the U.S.
- Listings per 10k households
- 5.2
- 13% below the U.S.
- Population, 2025
- 164,110
- +3.6% since 2020
See the nail salons around any address in Stearns County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stearns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 32 nail salons in Stearns County. 12 of them (38%) are chain locations, against 27% across the U.S. That comes to 5.2 for every 10,000 households, 13% below the U.S. rate of 6.0.
Households in Stearns County spend about $61.1M a year on personal care products and services, or $995 per household, in line with the U.S. average. That works out to $1.9M per salon, 14% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 25 businesses with payroll classed as nail salons in Stearns County in 2023, down 3.8% from 2019. That is one for every 2,456 households, against one for every 3,754 across the U.S. Official counts also show 20 one-person businesses without payroll.
Between 2020 and 2025, the population of Stearns County grew 3.6%, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in Stearns County is 51 (upper middle), #661 of 1,328 scored counties and #21 of 24 scored counties in Minnesota.
How Stearns County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stearns County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 3.8 | 6.0 |
| Spending per listing | $1.9M | $2.9M | $1.7M |
| Households per official establishment | 2,456 | 3,434 | 3,754 |
| Official establishment growth, 2019–2023 | −3.8% | +9.5% | +23.2% |
| Population growth, 2020–2025 | +3.6% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $995 | $1,091 | $1,005 |
| Median household income | $77,066 | $89,062 | $80,734 |
| Groundwork market score | 51 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 26 → 25−3.8% over the period
- Employees, 2023
- 109
- Annual payroll, 2023
- $3.7M
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 3212 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Stearns County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Stearns County
- Population, 2025 estimate
- 164,110+3.6% since 2020
- Households
- 61,403
- Median age
- 37.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 1,343 sq. mi.
- People per square mile
- 120
- Median household income
- $77,066+22.7% vs. 2015–2019, before inflation
- Average household income
- $98,367
- Median home value
- $273,400
- Jobs located here
- 83,579
- Daytime population
- 169,051Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stearns County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Stearns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for nail salons, numbered among those based in Minnesota, with Stearns County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wright County, MN | 82 | 16 | 3.0 | $4M | +11.1% | #28 of 1,328 |
| 2St. Louis County, MN | 75 | 17 | 2.0 | $4.9M | +0.2% | #78 of 1,328 |
| 3Carver County, MN | 74 | 15 | 3.6 | $3.6M | +6.6% | #99 of 1,328 |
| 4Sherburne County, MN | 74 | 13 | 3.7 | $3.2M | +6.8% | #100 of 1,328 |
| 5Scott County, MN | 73 | 23 | 4.2 | $3.1M | +5.1% | #113 of 1,328 |
| 6Rice County, MN | 69 | 6 | 2.6 | $4M | +4.2% | #161 of 1,328 |
| 7Kandiyohi County, MN | 67 | 5 | 2.8 | $3.5M | +2.3% | #203 of 1,328 |
| 8Crow Wing County, MN | 67 | 10 | 3.4 | $2.9M | +4.3% | #207 of 1,328 |
| 9Douglas County, MN | 66 | 5 | 2.9 | $3.5M | +2.6% | #234 of 1,328 |
| 10Winona County, MN | 66 | 8 | 4.0 | $2.4M | +1.8% | #244 of 1,328 |
| 21Stearns County, MN | 51 | 32 | 5.2 | $1.9M | +3.6% | #661 of 1,328 |
Other business types in Stearns County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons47
- Barbershops68
- Nail salons51
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Stearns County, MN?
There are 32 nail salons on map listings in Stearns County as of September 2026. 12 of them (38%) are chain locations. The listings count nail salons. Official counts show 25 businesses with payroll classed as nail salons in 2023, down 3.8% from 2019. Another 20 one-person businesses have no payroll, by official counts.
How much do households in Stearns County, MN spend on personal care products and services?
About $61.1M a year, or $995 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 32 nail salons on map listings, it comes to $1.9M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 61,403 households in Stearns County and national spending patterns by income.
How does Stearns County, MN compare with the U.S. for nail salons?
Stearns County has 5.2 nail salons per 10,000 households, 13% below the U.S. rate of 6.0. Spending per salon is $1.9M, 14% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Stearns County would have about 37, against 32 on map listings. There is one business with payroll in the industry for every 2,456 households, against one for every 3,754 across the U.S. The official count fell 3.8% from 2019 to 2023, against +23.2% for the U.S.
How fast is Stearns County, MN growing?
Population estimates put Stearns County at 164,110 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 61,403 households. The median household income in Stearns County is $77,066 a year, 5% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stearns County scores 51 for nail salons (upper middle), #661 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stearns County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Stearns County
Screening a site or an acquisition in Stearns County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stearns County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.