Beauty and personal care · County · Minnesota
Nail salons in Freeborn County, MN
The nail salons in Freeborn County, MN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #925 of 1,328 scored counties
#23 of 24 scored counties in Minnesota
- Listings
- 7
- 3 chain locations (43%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $12.1M
- On personal care products and services · $945 a household
- Spending per listing
- $1.7M
- 4% above the U.S.
- Listings per 10k households
- 5.4
- 10% below the U.S.
- Population, 2025
- 30,440
- −1.5% since 2020
See the nail salons around any address in Freeborn County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Freeborn County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Freeborn County comes to about $12.1M a year: $945 per household, 6% below the U.S. average. That works out to $1.7M per salon, 4% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Freeborn County has 7 nail salons on map listings as of September 2026. 3 of them (43%) are chain locations, against 27% across the U.S. That comes to 5.4 for every 10,000 households, 10% below the U.S. rate of 6.0.
In 2023, official counts showed 3 businesses with payroll in Freeborn County classed as nail salons. That is one for every 4,282 households, against one for every 3,754 across the U.S. Official counts list 6 one-person businesses without payroll.
Population estimates put the population change in Freeborn County from 2020 to 2025 at −1.5%, against +3.1% for the U.S. Freeborn County scores 41 (lower middle) on the Groundwork market score for nail salons, ranking #925 of 1,328 scored counties and #23 of 24 scored counties in Minnesota.
How Freeborn County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Freeborn County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 3.8 | 6.0 |
| Spending per listing | $1.7M | $2.9M | $1.7M |
| Households per official establishment | 4,282 | 3,434 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +9.5% | +23.2% |
| Population growth, 2020–2025 | −1.5% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $945 | $1,091 | $1,005 |
| Median household income | $71,023 | $89,062 | $80,734 |
| Groundwork market score | 41 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 8
- Annual payroll, 2023
- $340K
- One-person businesses, 2023
- 6Businesses with no payroll
- Map listings, September 2026
- 73 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Freeborn County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Freeborn County
- Population, 2025 estimate
- 30,440−1.5% since 2020
- Households
- 12,846
- Median age
- 45.4
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 707 sq. mi.
- People per square mile
- 43
- Median household income
- $71,023+32.4% vs. 2015–2019, before inflation
- Average household income
- $93,926
- Median home value
- $171,100
- Jobs located here
- 11,051
- Daytime population
- 27,708Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Freeborn County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Freeborn County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for nail salons, numbered among those based in Minnesota, with Freeborn County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wright County, MN | 82 | 16 | 3.0 | $4M | +11.1% | #28 of 1,328 |
| 2St. Louis County, MN | 75 | 17 | 2.0 | $4.9M | +0.2% | #78 of 1,328 |
| 3Carver County, MN | 74 | 15 | 3.6 | $3.6M | +6.6% | #99 of 1,328 |
| 4Sherburne County, MN | 74 | 13 | 3.7 | $3.2M | +6.8% | #100 of 1,328 |
| 5Scott County, MN | 73 | 23 | 4.2 | $3.1M | +5.1% | #113 of 1,328 |
| 6Rice County, MN | 69 | 6 | 2.6 | $4M | +4.2% | #161 of 1,328 |
| 7Kandiyohi County, MN | 67 | 5 | 2.8 | $3.5M | +2.3% | #203 of 1,328 |
| 8Crow Wing County, MN | 67 | 10 | 3.4 | $2.9M | +4.3% | #207 of 1,328 |
| 9Douglas County, MN | 66 | 5 | 2.9 | $3.5M | +2.6% | #234 of 1,328 |
| 10Winona County, MN | 66 | 8 | 4.0 | $2.4M | +1.8% | #244 of 1,328 |
| 23Freeborn County, MN | 41 | 7 | 5.4 | $1.7M | −1.5% | #925 of 1,328 |
Other business types in Freeborn County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons50
- Barbershops
- Nail salons41
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Freeborn County, MN?
Map listings as of September 2026 show 7 nail salons in Freeborn County. 3 of them (43%) are chain locations. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Official counts also show 6 one-person businesses without payroll.
How much do households in Freeborn County, MN spend on personal care products and services?
About $12.1M a year, or $945 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 7 nail salons on map listings, it comes to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 12,846 households in Freeborn County and national spending patterns by income.
How does Freeborn County, MN compare with the U.S. for nail salons?
Freeborn County has 5.4 nail salons per 10,000 households, 10% below the U.S. rate of 6.0. Spending per salon is $1.7M, 4% above the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending. There is one business with payroll in the industry for every 4,282 households, against one for every 3,754 across the U.S.
How fast is Freeborn County, MN growing?
Population estimates put Freeborn County at 30,440 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 12,846 households. Median household income in Freeborn County is $71,023, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Freeborn County scores 41 for nail salons (lower middle), #925 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Freeborn County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Freeborn County
Screening a site or an acquisition in Freeborn County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Freeborn County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.