Beauty and personal care · County · Michigan
Nail salons in Macomb County, MI
Competitor counts, household spending and official business counts for nail salons in Macomb County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #519 of 1,328 scored counties
#31 of 34 scored counties in Michigan
- Listings
- 238
- 81 chain locations (34%)
- Official establishments
- 35
- +45.8% since 2019
- Household spending a year
- $360.5M
- On personal care products and services · $1,005 a household
- Spending per listing
- $1.5M
- 9% below the U.S.
- Listings per 10k households
- 6.6
- 10% above the U.S.
- Population, 2025
- 886,221
- +0.7% since 2020
See the nail salons around any address in Macomb County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Macomb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Macomb County comes to about $360.5M a year: $1,005 per household, in line with the U.S. average. Spread across 238 nail salons, that is $1.5M per salon, 9% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 238 nail salons on map listings in Macomb County as of September 2026. Of those, 81 are chain locations, or 34%, against 27% across the U.S. That comes to 6.6 for every 10,000 households, 10% above the U.S. rate of 6.0.
Official counts show 35 businesses with payroll classed as nail salons in Macomb County in 2023, up 45.8% from 2019. That is one for every 10,248 households, against one for every 3,754 across the U.S. Official counts list 1,858 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $556K has gone to businesses classed as nail salons in Macomb County.
Between 2020 and 2025, the population of Macomb County grew 0.7%, slower than the U.S. (+3.1%). For nail salons, Macomb County has a Groundwork market score of 56 (upper middle): #519 of 1,328 scored counties and #31 of 34 scored counties in Michigan.
How Macomb County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Macomb County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 4.3 | 6.0 |
| Spending per listing | $1.5M | $2.3M | $1.7M |
| Households per official establishment | 10,248 | 16,706 | 3,754 |
| Official establishment growth, 2019–2023 | +45.8% | +71.8% | +23.2% |
| Population growth, 2020–2025 | +0.7% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,005 | $986 | $1,005 |
| Median household income | $77,837 | $72,875 | $80,734 |
| Groundwork market score | 56 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24 → 35+45.8% over the period
- Employees, 2023
- 65
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- 1,858Businesses with no payroll
- Map listings, September 2026
- 23881 chain locations
- Listings at the U.S. rate for this spending
- 216The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $556K
SBA-backed loans to businesses classed as nail salons in Macomb County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Macomb County
- Population, 2025 estimate
- 886,221+0.7% since 2020
- Households
- 358,668
- Median age
- 42.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 479 sq. mi.
- People per square mile
- 1,835
- Median household income
- $77,837+23.8% vs. 2015–2019, before inflation
- Average household income
- $98,852
- Median home value
- $243,900
- Jobs located here
- 329,207
- Daytime population
- 825,351Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Macomb County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Macomb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for nail salons, numbered among those based in Michigan, with Macomb County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa County, MI | 87 | 38 | 3.4 | $3.2M | +3.9% | #13 of 1,328 |
| 2Livingston County, MI | 84 | 28 | 3.7 | $3.2M | +1.7% | #24 of 1,328 |
| 3Clinton County, MI | 80 | 5 | 1.6 | $6.8M | +1.6% | #45 of 1,328 |
| 4Allegan County, MI | 79 | 11 | 2.4 | $4.3M | +2.1% | #51 of 1,328 |
| 5Barry County, MI | 77 | 6 | 2.5 | $4.1M | +2.2% | #64 of 1,328 |
| 6Washtenaw County, MI | 77 | 53 | 3.5 | $3.1M | −0.4% | #66 of 1,328 |
| 7Monroe County, MI | 75 | 13 | 2.1 | $4.9M | +0.7% | #79 of 1,328 |
| 8Montcalm County, MI | 74 | 6 | 2.4 | $3.7M | +4.1% | #98 of 1,328 |
| 9Muskegon County, MI | 73 | 21 | 3.1 | $2.9M | +1.8% | #114 of 1,328 |
| 10Marquette County, MI | 71 | 6 | 2.1 | $4.3M | +2.3% | #129 of 1,328 |
| 31Macomb County, MI | 56 | 238 | 6.6 | $1.5M | +0.7% | #519 of 1,328 |
Other business types in Macomb County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons51
- Barbershops52
- Nail salons56
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Macomb County, MI?
As of September 2026, map listings count 238 nail salons in Macomb County. 81 of them (34%) are chain locations. The listings count nail salons. Official counts show 35 businesses with payroll classed as nail salons in 2023, up 45.8% from 2019. Official counts also show 1,858 one-person businesses without payroll.
How much do households in Macomb County, MI spend on personal care products and services?
About $360.5M a year, or $1,005 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 238 nail salons on map listings, it comes to $1.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 358,668 households in Macomb County and national spending patterns by income.
How does Macomb County, MI compare with the U.S. for nail salons?
Macomb County has 6.6 nail salons per 10,000 households, 10% above the U.S. rate of 6.0. Spending per salon is $1.5M, 9% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Macomb County would have about 216, against 238 on map listings. There is one business with payroll in the industry for every 10,248 households, against one for every 3,754 across the U.S. The official count rose 45.8% from 2019 to 2023, against +23.2% for the U.S.
How fast is Macomb County, MI growing?
Population estimates put Macomb County at 886,221 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 358,668 households. Median household income in Macomb County is $77,837, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Macomb County scores 56 for nail salons (upper middle), #519 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Macomb County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Macomb County
Screening a site or an acquisition in Macomb County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Macomb County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.