Beauty and personal care · County · Michigan
Nail salons in Isabella County, MI
The nail salons in Isabella County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #387 of 1,328 scored counties
#26 of 34 scored counties in Michigan
- Listings
- 6
- 2 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $21.2M
- On personal care products and services · $852 a household
- Spending per listing
- $3.5M
- 2.1 times the U.S.
- Listings per 10k households
- 2.4
- 60% below the U.S.
- Population, 2025
- 64,691
- +0.3% since 2020
See the nail salons around any address in Isabella County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Isabella County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $852 per household (15% below the U.S. average), households in Isabella County spend about $21.2M a year on personal care products and services. That is about $3.5M of household spending for each salon on map listings, 2.1 times the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 6 nail salons on map listings in Isabella County as of September 2026. Chain locations make up 33% of them, against 27% across the U.S. That is 2.4 per 10,000 households, 60% below the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in Isabella County, since they leave out counts under 3. Official counts list 42 one-person businesses without payroll.
Population estimates show Isabella County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). Isabella County scores 60 (upper middle) on the Groundwork market score for nail salons, ranking #387 of 1,328 scored counties and #26 of 34 scored counties in Michigan.
How Isabella County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Isabella County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.4 | 4.3 | 6.0 |
| Spending per listing | $3.5M | $2.3M | $1.7M |
| Households per official establishment | n/a | 16,706 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +71.8% | +23.2% |
| Population growth, 2020–2025 | +0.3% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $852 | $986 | $1,005 |
| Median household income | $55,237 | $72,875 | $80,734 |
| Groundwork market score | 60 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 42Businesses with no payroll
- Map listings, September 2026
- 62 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Isabella County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Isabella County
- Population, 2025 estimate
- 64,691+0.3% since 2020
- Households
- 24,914
- Median age
- 35.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 573 sq. mi.
- People per square mile
- 113
- Median household income
- $55,237+22.4% vs. 2015–2019, before inflation
- Average household income
- $74,389
- Median home value
- $170,400
- Jobs located here
- 26,182
- Daytime population
- 67,374Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Isabella County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Isabella County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for nail salons, numbered among those based in Michigan, with Isabella County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa County, MI | 87 | 38 | 3.4 | $3.2M | +3.9% | #13 of 1,328 |
| 2Livingston County, MI | 84 | 28 | 3.7 | $3.2M | +1.7% | #24 of 1,328 |
| 3Clinton County, MI | 80 | 5 | 1.6 | $6.8M | +1.6% | #45 of 1,328 |
| 4Allegan County, MI | 79 | 11 | 2.4 | $4.3M | +2.1% | #51 of 1,328 |
| 5Barry County, MI | 77 | 6 | 2.5 | $4.1M | +2.2% | #64 of 1,328 |
| 6Washtenaw County, MI | 77 | 53 | 3.5 | $3.1M | −0.4% | #66 of 1,328 |
| 7Monroe County, MI | 75 | 13 | 2.1 | $4.9M | +0.7% | #79 of 1,328 |
| 8Montcalm County, MI | 74 | 6 | 2.4 | $3.7M | +4.1% | #98 of 1,328 |
| 9Muskegon County, MI | 73 | 21 | 3.1 | $2.9M | +1.8% | #114 of 1,328 |
| 10Marquette County, MI | 71 | 6 | 2.1 | $4.3M | +2.3% | #129 of 1,328 |
| 26Isabella County, MI | 60 | 6 | 2.4 | $3.5M | +0.3% | #387 of 1,328 |
Other business types in Isabella County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons34
- Barbershops52
- Nail salons60
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Isabella County, MI?
As of September 2026, map listings count 6 nail salons in Isabella County. 2 of them (33%) are chain locations. The listings count nail salons. No official count is published for nail salons in Isabella County: counts under 3 are left out. Official counts also show 42 one-person businesses without payroll.
How much do households in Isabella County, MI spend on personal care products and services?
About $21.2M a year, or $852 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 6 nail salons on map listings, it comes to $3.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 24,914 households in Isabella County and national spending patterns by income.
How does Isabella County, MI compare with the U.S. for nail salons?
Isabella County has 2.4 nail salons per 10,000 households, 60% below the U.S. rate of 6.0. Spending per salon is $3.5M, 2.1 times the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Isabella County would have about 13, against 6 on map listings.
How fast is Isabella County, MI growing?
Population estimates put Isabella County at 64,691 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 24,914 households. Median household income in Isabella County is $55,237, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Isabella County scores 60 for nail salons (upper middle), #387 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Isabella County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Isabella County
Screening a site or an acquisition in Isabella County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Isabella County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.