Beauty and personal care · County · Michigan
Nail salons in Kent County, MI
How Kent County, MI compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #224 of 1,328 scored counties
#17 of 34 scored counties in Michigan
- Listings
- 158
- 38 chain locations (24%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $268.1M
- On personal care products and services · $1,045 a household
- Spending per listing
- $1.7M
- 2% above the U.S.
- Listings per 10k households
- 6.2
- 3% above the U.S.
- Population, 2025
- 675,232
- +2.5% since 2020
See the nail salons around any address in Kent County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 158 nail salons in Kent County. 38 of them (24%) are chain locations, against 27% across the U.S. That comes to 6.2 for every 10,000 households, 3% above the U.S. rate of 6.0.
Household spending on personal care products and services in Kent County comes to about $268.1M a year: $1,045 per household, 4% above the U.S. average. That is about $1.7M of household spending for each salon on map listings, 2% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 15 businesses with payroll in Kent County classed as nail salons. That is one for every 17,110 households, against one for every 3,754 across the U.S. Another 901 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as nail salons in Kent County.
Between 2020 and 2025, the population of Kent County grew 2.5%, slower than the U.S. (+3.1%). For nail salons, Kent County has a Groundwork market score of 67 (upper middle): #224 of 1,328 scored counties and #17 of 34 scored counties in Michigan. That puts it in the top quarter of counties.
How Kent County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kent County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.2 | 4.3 | 6.0 |
| Spending per listing | $1.7M | $2.3M | $1.7M |
| Households per official establishment | 17,110 | 16,706 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +71.8% | +23.2% |
| Population growth, 2020–2025 | +2.5% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,045 | $986 | $1,005 |
| Median household income | $82,631 | $72,875 | $80,734 |
| Groundwork market score | 67 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 15
- Employees, 2023
- 72
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- 901Businesses with no payroll
- Map listings, September 2026
- 15838 chain locations
- Listings at the U.S. rate for this spending
- 161The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as nail salons in Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kent County
- Population, 2025 estimate
- 675,232+2.5% since 2020
- Households
- 256,648
- Median age
- 37.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 850 sq. mi.
- People per square mile
- 781
- Median household income
- $82,631+31.1% vs. 2015–2019, before inflation
- Average household income
- $109,612
- Median home value
- $289,900
- Jobs located here
- 399,575
- Daytime population
- 767,130Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for nail salons, numbered among those based in Michigan, with Kent County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa County, MI | 87 | 38 | 3.4 | $3.2M | +3.9% | #13 of 1,328 |
| 2Livingston County, MI | 84 | 28 | 3.7 | $3.2M | +1.7% | #24 of 1,328 |
| 3Clinton County, MI | 80 | 5 | 1.6 | $6.8M | +1.6% | #45 of 1,328 |
| 4Allegan County, MI | 79 | 11 | 2.4 | $4.3M | +2.1% | #51 of 1,328 |
| 5Barry County, MI | 77 | 6 | 2.5 | $4.1M | +2.2% | #64 of 1,328 |
| 6Washtenaw County, MI | 77 | 53 | 3.5 | $3.1M | −0.4% | #66 of 1,328 |
| 7Monroe County, MI | 75 | 13 | 2.1 | $4.9M | +0.7% | #79 of 1,328 |
| 8Montcalm County, MI | 74 | 6 | 2.4 | $3.7M | +4.1% | #98 of 1,328 |
| 9Muskegon County, MI | 73 | 21 | 3.1 | $2.9M | +1.8% | #114 of 1,328 |
| 10Marquette County, MI | 71 | 6 | 2.1 | $4.3M | +2.3% | #129 of 1,328 |
| 17Kent County, MI | 67 | 158 | 6.2 | $1.7M | +2.5% | #224 of 1,328 |
Other business types in Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons49
- Barbershops67
- Nail salons67
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Kent County, MI?
Kent County has 158 nail salons on map listings as of September 2026. 38 of them (24%) are chain locations. The listings count nail salons. Official counts show 15 businesses with payroll classed as nail salons in 2023. Official counts list 901 one-person businesses without payroll.
How much do households in Kent County, MI spend on personal care products and services?
About $268.1M a year, or $1,045 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 158 nail salons on map listings, it comes to $1.7M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 256,648 households in Kent County and national spending patterns by income.
How does Kent County, MI compare with the U.S. for nail salons?
Kent County has 6.2 nail salons per 10,000 households, 3% above the U.S. rate of 6.0. Spending per salon is $1.7M, 2% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Kent County would have about 161, against 158 on map listings. There is one business with payroll in the industry for every 17,110 households, against one for every 3,754 across the U.S.
How fast is Kent County, MI growing?
Population estimates put Kent County at 675,232 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 256,648 households. The median household income in Kent County is $82,631 a year, 2% above the U.S. median of $80,734. That rose 31.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kent County scores 67 for nail salons (upper middle), #224 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kent County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Kent County
Screening a site or an acquisition in Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.