Groundwork

Beauty and personal care · County · Michigan

Nail salons in Gladwin County, MI

Competitor counts, household spending and official business counts for nail salons in Gladwin County, MI, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$9.6M
On personal care products and services · $853 a household
Spending per listing
$4.8M
Too few listings to compare
Listings per 10k households
1.8
Too few listings to compare
Population, 2025
26,077
+2.8% since 2020

See the nail salons around any address in Gladwin County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gladwin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in Gladwin County comes to about $9.6M a year: $853 per household, 15% below the U.S. average. Spread across 2 nail salons, that is $4.8M per salon. The spending figure covers all personal care products and services, not only nail salons.

There are 2 nail salons on map listings in Gladwin County as of September 2026. That is 1.8 per 10,000 households.

Official counts don’t publish a figure for nail salons in Gladwin County, since they leave out counts under 3. Official counts also show 9 one-person businesses without payroll.

Between 2020 and 2025, the population of Gladwin County grew 2.8%, in step with the U.S. (+3.1%). With 2 nail salons on map listings, Gladwin County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Gladwin County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Gladwin County, MI compared with Michigan and the U.S.
MeasureGladwin CountyMichiganU.S.
Listings per 10k households1.84.36.0
Spending per listing$4.8M$2.3M$1.7M
Households per official establishmentn/a16,7063,754
Official establishment growth, 2019–2023n/a+71.8%+23.2%
Population growth, 2020–2025+2.8%+0.6%+3.1%
Spending per household on personal care products and services$853$986$1,005
Median household income$55,349$72,875$80,734
Groundwork market scoreNot scored65

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
9Businesses with no payroll
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Gladwin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Gladwin County

Population, 2025 estimate
26,077+2.8% since 2020
Households
11,280
Median age
50.0
Homes lived in by their owners
86%
Vehicles per household
1.8
Land area
502 sq. mi.
People per square mile
51
Median household income
$55,349+24.1% vs. 2015–2019, before inflation
Average household income
$74,057
Median home value
$162,300
Jobs located here
3,987
Daytime population
21,290Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Gladwin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Gladwin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for nail salons, numbered among those based in Michigan, with Gladwin County marked.

Top counties in Michigan

Counties in Michigan ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ottawa County, MI87383.4$3.2M+3.9%#13 of 1,328
2Livingston County, MI84283.7$3.2M+1.7%#24 of 1,328
3Clinton County, MI8051.6$6.8M+1.6%#45 of 1,328
4Allegan County, MI79112.4$4.3M+2.1%#51 of 1,328
5Barry County, MI7762.5$4.1M+2.2%#64 of 1,328
6Washtenaw County, MI77533.5$3.1M−0.4%#66 of 1,328
7Monroe County, MI75132.1$4.9M+0.7%#79 of 1,328
8Montcalm County, MI7462.4$3.7M+4.1%#98 of 1,328
9Muskegon County, MI73213.1$2.9M+1.8%#114 of 1,328
10Marquette County, MI7162.1$4.3M+2.3%#129 of 1,328
Gladwin County, MINot scored21.8$4.8M+2.8%

Other business types in Gladwin County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Gladwin County, MI?

As of September 2026, map listings count 2 nail salons in Gladwin County. The listings count nail salons. No official count is published for nail salons in Gladwin County: counts under 3 are left out. Official counts list 9 one-person businesses without payroll.

How much do households in Gladwin County, MI spend on personal care products and services?

About $9.6M a year, or $853 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 2 nail salons on map listings, it comes to $4.8M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 11,280 households in Gladwin County and national spending patterns by income.

How does Gladwin County, MI compare with the U.S. for nail salons?

Gladwin County has 2 nail salons on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of nail salons to household spending, Gladwin County would have about 6, against 2 on map listings.

How fast is Gladwin County, MI growing?

Population estimates put Gladwin County at 26,077 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 11,280 households. Median household income in Gladwin County is $55,349, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gladwin County has no market score for nail salons: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Gladwin County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Gladwin County

Screening a site or an acquisition in Gladwin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Gladwin County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.