Beauty and personal care · County · Michigan
Nail salons in Kalamazoo County, MI
Competitor counts, household spending and official business counts for nail salons in Kalamazoo County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #179 of 1,328 scored counties
#15 of 34 scored counties in Michigan
- Listings
- 50
- 19 chain locations (38%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $105.9M
- On personal care products and services · $988 a household
- Spending per listing
- $2.1M
- 27% above the U.S.
- Listings per 10k households
- 4.7
- 22% below the U.S.
- Population, 2025
- 263,795
- +0.8% since 2020
See the nail salons around any address in Kalamazoo County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kalamazoo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $988 per household (2% below the U.S. average), households in Kalamazoo County spend about $105.9M a year on personal care products and services. Spread across 50 nail salons, that is $2.1M per salon, 27% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 50 nail salons on map listings in Kalamazoo County as of September 2026. Of those, 19 are chain locations, or 38%, against 27% across the U.S. Per 10,000 households, that is 4.7, 22% below the U.S. rate of 6.0.
Official counts show 3 businesses with payroll classed as nail salons in Kalamazoo County in 2023. That is one for every 35,703 households, against one for every 3,754 across the U.S. Another 169 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as nail salons in Kalamazoo County.
Population estimates show Kalamazoo County grew 0.8% from 2020 to 2025, slower than the U.S. (+3.1%). For nail salons, Kalamazoo County has a Groundwork market score of 69 (upper middle): #179 of 1,328 scored counties and #15 of 34 scored counties in Michigan. That puts it in the top quarter of counties.
How Kalamazoo County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kalamazoo County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.7 | 4.3 | 6.0 |
| Spending per listing | $2.1M | $2.3M | $1.7M |
| Households per official establishment | 35,703 | 16,706 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +71.8% | +23.2% |
| Population growth, 2020–2025 | +0.8% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $988 | $986 | $1,005 |
| Median household income | $72,532 | $72,875 | $80,734 |
| Groundwork market score | 69 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 16
- Annual payroll, 2023
- $774K
- One-person businesses, 2023
- 169Businesses with no payroll
- Map listings, September 2026
- 5019 chain locations
- Listings at the U.S. rate for this spending
- 63The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $20K
SBA-backed loans to businesses classed as nail salons in Kalamazoo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kalamazoo County
- Population, 2025 estimate
- 263,795+0.8% since 2020
- Households
- 107,110
- Median age
- 37.4
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 562 sq. mi.
- People per square mile
- 467
- Median household income
- $72,532+28.4% vs. 2015–2019, before inflation
- Average household income
- $100,205
- Median home value
- $241,800
- Jobs located here
- 120,525
- Daytime population
- 271,929Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kalamazoo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Kalamazoo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for nail salons, numbered among those based in Michigan, with Kalamazoo County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa County, MI | 87 | 38 | 3.4 | $3.2M | +3.9% | #13 of 1,328 |
| 2Livingston County, MI | 84 | 28 | 3.7 | $3.2M | +1.7% | #24 of 1,328 |
| 3Clinton County, MI | 80 | 5 | 1.6 | $6.8M | +1.6% | #45 of 1,328 |
| 4Allegan County, MI | 79 | 11 | 2.4 | $4.3M | +2.1% | #51 of 1,328 |
| 5Barry County, MI | 77 | 6 | 2.5 | $4.1M | +2.2% | #64 of 1,328 |
| 6Washtenaw County, MI | 77 | 53 | 3.5 | $3.1M | −0.4% | #66 of 1,328 |
| 7Monroe County, MI | 75 | 13 | 2.1 | $4.9M | +0.7% | #79 of 1,328 |
| 8Montcalm County, MI | 74 | 6 | 2.4 | $3.7M | +4.1% | #98 of 1,328 |
| 9Muskegon County, MI | 73 | 21 | 3.1 | $2.9M | +1.8% | #114 of 1,328 |
| 10Marquette County, MI | 71 | 6 | 2.1 | $4.3M | +2.3% | #129 of 1,328 |
| 15Kalamazoo County, MI | 69 | 50 | 4.7 | $2.1M | +0.8% | #179 of 1,328 |
Other business types in Kalamazoo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons56
- Barbershops61
- Nail salons69
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Kalamazoo County, MI?
As of September 2026, map listings count 50 nail salons in Kalamazoo County. 19 of them (38%) are chain locations. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Official counts list 169 one-person businesses without payroll.
How much do households in Kalamazoo County, MI spend on personal care products and services?
About $105.9M a year, or $988 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 50 nail salons on map listings, it comes to $2.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 107,110 households in Kalamazoo County and national spending patterns by income.
How does Kalamazoo County, MI compare with the U.S. for nail salons?
Kalamazoo County has 4.7 nail salons per 10,000 households, 22% below the U.S. rate of 6.0. Spending per salon is $2.1M, 27% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Kalamazoo County would have about 63, against 50 on map listings. There is one business with payroll in the industry for every 35,703 households, against one for every 3,754 across the U.S.
How fast is Kalamazoo County, MI growing?
Population estimates put Kalamazoo County at 263,795 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 107,110 households. Median household income in Kalamazoo County is $72,532, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kalamazoo County scores 69 for nail salons (upper middle), #179 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kalamazoo County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Kalamazoo County
Screening a site or an acquisition in Kalamazoo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kalamazoo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.