Beauty and personal care · County · Michigan
Nail salons in Midland County, MI
The nail salons in Midland County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #145 of 1,328 scored counties
#12 of 34 scored counties in Michigan
- Listings
- 12
- 6 chain locations (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $35.8M
- On personal care products and services · $1,022 a household
- Spending per listing
- $3M
- 78% above the U.S.
- Listings per 10k households
- 3.4
- 43% below the U.S.
- Population, 2025
- 83,754
- +0.3% since 2020
See the nail salons around any address in Midland County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 12 nail salons in Midland County. Chain locations make up 50% of them, against 27% across the U.S. Per 10,000 households, that is 3.4, 43% below the U.S. rate of 6.0.
At $1,022 per household (2% above the U.S. average), households in Midland County spend about $35.8M a year on personal care products and services. That is about $3M of household spending for each salon on map listings, 78% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Midland County: counts under 3 aren’t published. Official counts list 55 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $40K has gone to businesses classed as nail salons in Midland County.
Population estimates put the population change in Midland County from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). The Groundwork market score for nail salons in Midland County is 70 (upper middle), #145 of 1,328 scored counties and #12 of 34 scored counties in Michigan. That puts it in the top quarter of counties.
How Midland County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Midland County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.4 | 4.3 | 6.0 |
| Spending per listing | $3M | $2.3M | $1.7M |
| Households per official establishment | n/a | 16,706 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +71.8% | +23.2% |
| Population growth, 2020–2025 | +0.3% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,022 | $986 | $1,005 |
| Median household income | $77,705 | $72,875 | $80,734 |
| Groundwork market score | 70 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 55Businesses with no payroll
- Map listings, September 2026
- 126 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $40K
SBA-backed loans to businesses classed as nail salons in Midland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Midland County
- Population, 2025 estimate
- 83,754+0.3% since 2020
- Households
- 34,993
- Median age
- 42.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 518 sq. mi.
- People per square mile
- 162
- Median household income
- $77,705+24.1% vs. 2015–2019, before inflation
- Average household income
- $104,160
- Median home value
- $195,400
- Jobs located here
- 33,850
- Daytime population
- 84,932Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Midland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for nail salons, numbered among those based in Michigan, with Midland County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa County, MI | 87 | 38 | 3.4 | $3.2M | +3.9% | #13 of 1,328 |
| 2Livingston County, MI | 84 | 28 | 3.7 | $3.2M | +1.7% | #24 of 1,328 |
| 3Clinton County, MI | 80 | 5 | 1.6 | $6.8M | +1.6% | #45 of 1,328 |
| 4Allegan County, MI | 79 | 11 | 2.4 | $4.3M | +2.1% | #51 of 1,328 |
| 5Barry County, MI | 77 | 6 | 2.5 | $4.1M | +2.2% | #64 of 1,328 |
| 6Washtenaw County, MI | 77 | 53 | 3.5 | $3.1M | −0.4% | #66 of 1,328 |
| 7Monroe County, MI | 75 | 13 | 2.1 | $4.9M | +0.7% | #79 of 1,328 |
| 8Montcalm County, MI | 74 | 6 | 2.4 | $3.7M | +4.1% | #98 of 1,328 |
| 9Muskegon County, MI | 73 | 21 | 3.1 | $2.9M | +1.8% | #114 of 1,328 |
| 10Marquette County, MI | 71 | 6 | 2.1 | $4.3M | +2.3% | #129 of 1,328 |
| 12Midland County, MI | 70 | 12 | 3.4 | $3M | +0.3% | #145 of 1,328 |
Other business types in Midland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas59
- Hair salons62
- Barbershops72
- Nail salons70
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Midland County, MI?
There are 12 nail salons on map listings in Midland County as of September 2026. 6 of them (50%) are chain locations. The listings count nail salons. No official count is published for nail salons in Midland County: counts under 3 are left out. Official counts also show 55 one-person businesses without payroll.
How much do households in Midland County, MI spend on personal care products and services?
About $35.8M a year, or $1,022 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 12 nail salons on map listings, it comes to $3M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 34,993 households in Midland County and national spending patterns by income.
How does Midland County, MI compare with the U.S. for nail salons?
Midland County has 3.4 nail salons per 10,000 households, 43% below the U.S. rate of 6.0. Spending per salon is $3M, 78% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Midland County would have about 21, against 12 on map listings.
How fast is Midland County, MI growing?
Population estimates put Midland County at 83,754 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 34,993 households. The median household income in Midland County is $77,705 a year, 4% below the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Midland County scores 70 for nail salons (upper middle), #145 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Midland County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Midland County
Screening a site or an acquisition in Midland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.