Beauty and personal care · County · Iowa
Nail salons in Woodbury County, IA
The nail salons in Woodbury County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #990 of 1,328 scored counties
#20 of 22 scored counties in Iowa
- Listings
- 28
- 10 chain locations (36%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $38.9M
- On personal care products and services · $956 a household
- Spending per listing
- $1.4M
- 17% below the U.S.
- Listings per 10k households
- 6.9
- 15% above the U.S.
- Population, 2025
- 106,649
- +0.7% since 2020
See the nail salons around any address in Woodbury County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Woodbury County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 28 nail salons in Woodbury County. Of those, 10 are chain locations, or 36%, against 27% across the U.S. That is 6.9 per 10,000 households, 15% above the U.S. rate of 6.0.
Households in Woodbury County spend about $38.9M a year on personal care products and services, or $956 per household, 5% below the U.S. average. That works out to $1.4M per salon, 17% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 10 businesses with payroll in Woodbury County classed as nail salons. That is one for every 4,070 households, against one for every 3,754 across the U.S. Another 151 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Woodbury County from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%). The Groundwork market score for nail salons in Woodbury County is 38 (lower middle), #990 of 1,328 scored counties and #20 of 22 scored counties in Iowa.
How Woodbury County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Woodbury County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.9 | 4.1 | 6.0 |
| Spending per listing | $1.4M | $2.4M | $1.7M |
| Households per official establishment | 4,070 | 8,544 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +42.6% | +23.2% |
| Population growth, 2020–2025 | +0.7% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $956 | $990 | $1,005 |
| Median household income | $73,658 | $75,059 | $80,734 |
| Groundwork market score | 38 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 10
- Employees, 2023
- 29
- Annual payroll, 2023
- $871K
- One-person businesses, 2023
- 151Businesses with no payroll
- Map listings, September 2026
- 2810 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Woodbury County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Woodbury County
- Population, 2025 estimate
- 106,649+0.7% since 2020
- Households
- 40,699
- Median age
- 37.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 873 sq. mi.
- People per square mile
- 122
- Median household income
- $73,658+24.4% vs. 2015–2019, before inflation
- Average household income
- $90,682
- Median home value
- $183,200
- Jobs located here
- 50,646
- Daytime population
- 104,991Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Woodbury County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Woodbury County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for nail salons, numbered among those based in Iowa, with Woodbury County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 85 | 7 | 3.4 | $3.2M | +9.0% | #20 of 1,328 |
| 2Linn County, IA | 75 | 39 | 4.1 | $2.5M | +0.7% | #88 of 1,328 |
| 3Johnson County, IA | 72 | 33 | 5.2 | $2M | +4.6% | #124 of 1,328 |
| 4Dubuque County, IA | 71 | 13 | 3.2 | $3.1M | +0.1% | #134 of 1,328 |
| 5Story County, IA | 70 | 15 | 3.9 | $2.5M | +2.7% | #150 of 1,328 |
| 6Pottawattamie County, IA | 67 | 9 | 2.4 | $4M | −0.7% | #200 of 1,328 |
| 7Dallas County, IA | 63 | 30 | 7.1 | $1.7M | +17.8% | #336 of 1,328 |
| 8Clinton County, IA | 62 | 6 | 3.1 | $3.1M | −0.9% | #340 of 1,328 |
| 9Jasper County, IA | 62 | 6 | 4.0 | $2.4M | +0.9% | #341 of 1,328 |
| 10Sioux County, IA | 62 | 7 | 5.5 | $1.9M | +2.5% | #352 of 1,328 |
| 20Woodbury County, IA | 38 | 28 | 6.9 | $1.4M | +0.7% | #990 of 1,328 |
Other business types in Woodbury County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons52
- Barbershops45
- Nail salons38
- Spas and skin care47
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Woodbury County, IA?
There are 28 nail salons on map listings in Woodbury County as of September 2026. 10 of them (36%) are chain locations. The listings count nail salons. Official counts show 10 businesses with payroll classed as nail salons in 2023. Official counts list 151 one-person businesses without payroll.
How much do households in Woodbury County, IA spend on personal care products and services?
About $38.9M a year, or $956 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 28 nail salons on map listings, it comes to $1.4M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 40,699 households in Woodbury County and national spending patterns by income.
How does Woodbury County, IA compare with the U.S. for nail salons?
Woodbury County has 6.9 nail salons per 10,000 households, 15% above the U.S. rate of 6.0. Spending per salon is $1.4M, 17% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Woodbury County would have about 23, against 28 on map listings. There is one business with payroll in the industry for every 4,070 households, against one for every 3,754 across the U.S.
How fast is Woodbury County, IA growing?
Population estimates put Woodbury County at 106,649 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 40,699 households. The median household income in Woodbury County is $73,658 a year, 9% below the U.S. median of $80,734. That rose 24.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Woodbury County scores 38 for nail salons (lower middle), #990 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Woodbury County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Woodbury County
Screening a site or an acquisition in Woodbury County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Woodbury County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.