Beauty and personal care · County · Iowa
Nail salons in Linn County, IA
The nail salons in Linn County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #88 of 1,328 scored counties
#2 of 22 scored counties in Iowa
- Listings
- 39
- 17 chain locations (44%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $97.2M
- On personal care products and services · $1,017 a household
- Spending per listing
- $2.5M
- 49% above the U.S.
- Listings per 10k households
- 4.1
- 32% below the U.S.
- Population, 2025
- 232,028
- +0.7% since 2020
See the nail salons around any address in Linn County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Linn County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Linn County is 75 (high), #88 of 1,328 scored counties and #2 of 22 scored counties in Iowa. That puts it in the top 10% of counties for nail salons.
Map listings as of September 2026 show 39 nail salons in Linn County. 17 of them (44%) are chain locations, against 27% across the U.S. That comes to 4.1 for every 10,000 households, 32% below the U.S. rate of 6.0.
Households in Linn County spend about $97.2M a year on personal care products and services, or $1,017 per household, in line with the U.S. average. Spread across 39 nail salons, that is $2.5M per salon, 49% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 4 businesses with payroll in Linn County classed as nail salons. That is one for every 23,900 households, against one for every 3,754 across the U.S. Between 2020 and 2025, the population of Linn County grew 0.7%, slower than the U.S. (+3.1%).
How Linn County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Linn County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 4.1 | 6.0 |
| Spending per listing | $2.5M | $2.4M | $1.7M |
| Households per official establishment | 23,900 | 8,544 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +42.6% | +23.2% |
| Population growth, 2020–2025 | +0.7% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $1,017 | $990 | $1,005 |
| Median household income | $77,649 | $75,059 | $80,734 |
| Groundwork market score | 75 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 7
- Annual payroll, 2023
- $203K
- One-person businesses, 2023
- 176Businesses with no payroll
- Map listings, September 2026
- 3917 chain locations
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Linn County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Linn County
- Population, 2025 estimate
- 232,028+0.7% since 2020
- Households
- 95,600
- Median age
- 39.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 717 sq. mi.
- People per square mile
- 321
- Median household income
- $77,649+19.6% vs. 2015–2019, before inflation
- Average household income
- $104,478
- Median home value
- $214,300
- Jobs located here
- 130,525
- Daytime population
- 248,541Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Linn County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Linn County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for nail salons, numbered among those based in Iowa, with Linn County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 85 | 7 | 3.4 | $3.2M | +9.0% | #20 of 1,328 |
| 2Linn County, IA | 75 | 39 | 4.1 | $2.5M | +0.7% | #88 of 1,328 |
| 3Johnson County, IA | 72 | 33 | 5.2 | $2M | +4.6% | #124 of 1,328 |
| 4Dubuque County, IA | 71 | 13 | 3.2 | $3.1M | +0.1% | #134 of 1,328 |
| 5Story County, IA | 70 | 15 | 3.9 | $2.5M | +2.7% | #150 of 1,328 |
| 6Pottawattamie County, IA | 67 | 9 | 2.4 | $4M | −0.7% | #200 of 1,328 |
| 7Dallas County, IA | 63 | 30 | 7.1 | $1.7M | +17.8% | #336 of 1,328 |
| 8Clinton County, IA | 62 | 6 | 3.1 | $3.1M | −0.9% | #340 of 1,328 |
| 9Jasper County, IA | 62 | 6 | 4.0 | $2.4M | +0.9% | #341 of 1,328 |
| 10Sioux County, IA | 62 | 7 | 5.5 | $1.9M | +2.5% | #352 of 1,328 |
Other business types in Linn County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons48
- Barbershops67
- Nail salons75
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Linn County, IA?
There are 39 nail salons on map listings in Linn County as of September 2026. 17 of them (44%) are chain locations. The listings count nail salons. Official counts show 4 businesses with payroll classed as nail salons in 2023. Another 176 one-person businesses have no payroll, by official counts.
How much do households in Linn County, IA spend on personal care products and services?
About $97.2M a year, or $1,017 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 39 nail salons on map listings, it comes to $2.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 95,600 households in Linn County and national spending patterns by income.
How does Linn County, IA compare with the U.S. for nail salons?
Linn County has 4.1 nail salons per 10,000 households, 32% below the U.S. rate of 6.0. Spending per salon is $2.5M, 49% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Linn County would have about 58, against 39 on map listings. There is one business with payroll in the industry for every 23,900 households, against one for every 3,754 across the U.S.
How fast is Linn County, IA growing?
Population estimates put Linn County at 232,028 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 95,600 households. The median household income in Linn County is $77,649 a year, 4% below the U.S. median of $80,734. That rose 19.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Linn County scores 75 for nail salons (high), #88 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Linn County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Linn County
Screening a site or an acquisition in Linn County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Linn County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.