Market rankings · Iowa
Barbershops in Iowa
Markets across Iowa ranked by the Groundwork market score for barbershops, with competitor counts and household spending for each.
- Listings
- 420
- 56 chain locations (13%)
- Official establishments
- 28
- +33.3% since 2019
- Household spending a year
- $1.3B
- On personal care products and services
- Listings per 10k households
- 3.2
- 40% below the U.S.
- Spending per listing
- $3.1M
- 64% above the U.S.
- Rank among states
- #5 of 51
- Market score 72 · Upper middle
A site report maps the barbershops on map listings around any address in Iowa by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 420 barbershops in Iowa. 56 of them (13%) are chain locations, against 12% across the U.S. That comes to 3.2 for every 10,000 households, 40% below the U.S. rate of 5.3.
Household spending on personal care products and services in Iowa comes to about $1.3B a year: $990 per household, 2% below the U.S. average. That is about $3.1M of household spending for each shop on map listings, 64% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
Official counts show 28 businesses with payroll classed as barber shops in Iowa in 2023, up 33.3% from 2019. That is one for every 46,990 households, against one for every 16,589 across the U.S. Across the U.S., the count rose 28.5% over the same years. Since fiscal 2022, 1 SBA-backed loan worth $65K has gone to businesses classed as barber shops in Iowa.
Among the 50 states and DC, Iowa ranks #5 for barbershops, with a Groundwork market score of 72 (upper middle). Of the 9 scored metro areas in or partly in Iowa, the Iowa City metro area scores highest (79). Of the 6 scored small-town markets in or partly in Iowa, the Pella area scores highest (78).
Every market in Iowa for barbershops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Iowa City, IA | 79 | 21 | 2.9 | $3.5M | +4.1% | #9 of 387 |
| 2Ames, IA | 76 | 12 | 2.4 | $4.1M | +2.2% | #15 of 387 |
| Omaha, NE-IA | 75 | 144 | 3.7 | $2.9M | +4.2% | #23 of 387 |
| 3Des Moines-West Des Moines, IA | 75 | 126 | 4.3 | $2.5M | +6.7% | #25 of 387 |
| 4Cedar Rapids, IA | 70 | 38 | 3.3 | $3M | +1.0% | #49 of 387 |
| 5Dubuque, IA | 64 | 14 | 3.4 | $2.9M | +0.1% | #86 of 387 |
| 6Waterloo-Cedar Falls, IA | 59 | 25 | 3.6 | $2.7M | +0.5% | #119 of 387 |
| 7Sioux City, IA-NE-SD | 56 | 23 | 4.1 | $2.3M | +1.0% | #139 of 387 |
| 8Davenport-Moline-Rock Island, IA-IL | 44 | 91 | 5.6 | $1.7M | −0.9% | #257 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 78 | 5 | 3.8 | $2.7M | +2.3% | #40 of 377 |
| 2Mason City, IA | 70 | 6 | 2.6 | $3.6M | −1.5% | #67 of 377 |
| 3Fort Dodge, IA | 64 | 5 | 3.3 | $2.8M | −0.4% | #106 of 377 |
| 4Clinton, IA | 62 | 7 | 3.6 | $2.6M | −0.9% | #114 of 377 |
| 5Burlington, IA-IL | 52 | 7 | 3.5 | $2.5M | −2.5% | #182 of 377 |
| 6Carroll, IA | 43 | 5 | 5.7 | $1.7M | −2.0% | #234 of 377 |
| Muscatine, IA | Not scored | 4 | 2.3 | $4.1M | −3.0% | |
| Marshalltown, IA | Not scored | 3 | 1.9 | $4.9M | −0.5% | |
| Ottumwa, IA | Not scored | 2 | 1.4 | $6.3M | −0.3% | |
| Fort Madison, IA | Not scored | 4 | 2.8 | $3.2M | −3.6% | |
| Le Mars, IA | Not scored | 3 | 2.9 | $3.5M | 0.0% | |
| Oskaloosa, IA | Not scored | 3 | 3.4 | $2.7M | −1.2% | |
| Storm Lake, IA | Not scored | 1 | 1.3 | $7.3M | −1.7% | |
| Spirit Lake, IA | Not scored | 2 | 2.3 | $4.5M | +1.7% | |
| Spencer, IA | Not scored | 2 | 2.7 | $3.4M | −0.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 92 | 5 | 2.4 | $4.5M | +9.0% | #7 of 1,356 |
| 2Johnson County, IA | 81 | 18 | 2.8 | $3.6M | +4.6% | #60 of 1,356 |
| 3Dallas County, IA | 80 | 8 | 1.9 | $6.3M | +17.8% | #66 of 1,356 |
| 4Story County, IA | 78 | 9 | 2.3 | $4.2M | +2.7% | #87 of 1,356 |
| 5Pottawattamie County, IA | 69 | 7 | 1.9 | $5.2M | −0.7% | #248 of 1,356 |
| 6Marion County, IA | 69 | 5 | 3.8 | $2.7M | +2.3% | #263 of 1,356 |
| 7Polk County, IA | 69 | 105 | 5.1 | $2.1M | +4.8% | #271 of 1,356 |
| 8Linn County, IA | 67 | 35 | 3.7 | $2.8M | +0.7% | #287 of 1,356 |
| 9Scott County, IA | 66 | 32 | 4.4 | $2.3M | +0.4% | #310 of 1,356 |
| 10Dubuque County, IA | 65 | 14 | 3.4 | $2.9M | +0.1% | #332 of 1,356 |
| 11Cerro Gordo County, IA | 63 | 5 | 2.6 | $3.7M | −1.5% | #379 of 1,356 |
| 12Webster County, IA | 56 | 5 | 3.3 | $2.8M | −0.4% | #536 of 1,356 |
| 13Clinton County, IA | 55 | 7 | 3.6 | $2.6M | −0.9% | #560 of 1,356 |
| 14Black Hawk County, IA | 54 | 22 | 4.0 | $2.3M | +0.4% | #594 of 1,356 |
| 15Woodbury County, IA | 45 | 22 | 5.4 | $1.8M | +0.7% | #833 of 1,356 |
| 16Buchanan County, IA | 44 | 5 | 6.1 | $1.6M | +1.3% | #860 of 1,356 |
| 17Des Moines County, IA | 42 | 7 | 4.1 | $2.2M | −2.0% | #888 of 1,356 |
| 18Carroll County, IA | 38 | 5 | 5.7 | $1.7M | −2.0% | #960 of 1,356 |
| 19Poweshiek County, IA | 33 | 5 | 6.4 | $1.5M | −1.4% | #1,050 of 1,356 |
| 20Kossuth County, IA | 24 | 5 | 7.6 | $1.2M | −3.2% | #1,180 of 1,356 |
| Muscatine County, IA | Not scored | 4 | 2.3 | $4.1M | −3.0% | |
| Marshall County, IA | Not scored | 3 | 1.9 | $4.9M | −0.5% | |
| Jasper County, IA | Not scored | 4 | 2.7 | $3.6M | +0.9% | |
| Sioux County, IA | Not scored | 0 | 0.0 | n/a | +2.5% | |
| Wapello County, IA | Not scored | 2 | 1.4 | $6.3M | −0.3% |
Show all 99 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Lee County, IA | Not scored | 4 | 2.8 | $3.2M | −3.6% | |
| Boone County, IA | Not scored | 3 | 2.7 | $3.7M | +0.4% | |
| Plymouth County, IA | Not scored | 3 | 2.9 | $3.5M | 0.0% | |
| Benton County, IA | Not scored | 0 | 0.0 | n/a | +1.8% | |
| Bremer County, IA | Not scored | 2 | 2.1 | $5M | +1.1% | |
| Washington County, IA | Not scored | 3 | 3.3 | $2.9M | +0.6% | |
| Mahaska County, IA | Not scored | 3 | 3.4 | $2.7M | −1.2% | |
| Jones County, IA | Not scored | 3 | 3.7 | $2.6M | +2.9% | |
| Buena Vista County, IA | Not scored | 1 | 1.3 | $7.3M | −1.7% | |
| Henry County, IA | Not scored | 1 | 1.3 | $7.1M | −5.4% | |
| Winneshiek County, IA | Not scored | 2 | 2.5 | $4M | −1.6% | |
| Jackson County, IA | Not scored | 1 | 1.2 | $7.9M | −0.8% | |
| Fayette County, IA | Not scored | 2 | 2.4 | $3.7M | −2.1% | |
| Cedar County, IA | Not scored | 1 | 1.3 | $7.6M | −0.7% | |
| Dickinson County, IA | Not scored | 2 | 2.3 | $4.5M | +1.7% | |
| Delaware County, IA | Not scored | 3 | 4.1 | $2.4M | +1.3% | |
| Clayton County, IA | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Madison County, IA | Not scored | 2 | 3.0 | $3.5M | +3.8% | |
| Tama County, IA | Not scored | 2 | 3.0 | $3.1M | −1.5% | |
| Hardin County, IA | Not scored | 1 | 1.4 | $6.3M | −2.2% | |
| Iowa County, IA | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Clay County, IA | Not scored | 2 | 2.7 | $3.4M | −0.8% | |
| Crawford County, IA | Not scored | 0 | 0.0 | n/a | −1.5% | |
| Jefferson County, IA | Not scored | 2 | 2.9 | $3.1M | −2.5% | |
| Floyd County, IA | Not scored | 1 | 1.5 | $6M | −4.4% | |
| Page County, IA | Not scored | 1 | 1.6 | $5.4M | −2.3% | |
| Hamilton County, IA | Not scored | 2 | 3.1 | $3.1M | −0.5% | |
| Harrison County, IA | Not scored | 2 | 3.3 | $3M | +0.4% | |
| Mills County, IA | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Butler County, IA | Not scored | 1 | 1.7 | $5.7M | −2.0% | |
| O’Brien County, IA | Not scored | 1 | 1.7 | $5.4M | +0.5% | |
| Allamakee County, IA | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Cass County, IA | Not scored | 1 | 1.7 | $5.3M | −1.2% | |
| Wright County, IA | Not scored | 1 | 1.9 | $5.1M | −0.9% | |
| Grundy County, IA | Not scored | 1 | 2.0 | $5.3M | +0.2% | |
| Appanoose County, IA | Not scored | 4 | 7.7 | $1.1M | −1.7% | |
| Lyon County, IA | Not scored | 1 | 2.2 | $4.4M | +3.6% | |
| Union County, IA | Not scored | 1 | 2.0 | $4.3M | −2.5% | |
| Chickasaw County, IA | Not scored | 1 | 2.0 | $4.8M | −2.8% | |
| Shelby County, IA | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Cherokee County, IA | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Guthrie County, IA | Not scored | 2 | 4.3 | $2.3M | +1.6% | |
| Louisa County, IA | Not scored | 1 | 2.4 | $4.1M | −3.7% | |
| Hancock County, IA | Not scored | 1 | 2.1 | $4.3M | −2.2% | |
| Winnebago County, IA | Not scored | 1 | 2.2 | $4.2M | −3.8% | |
| Mitchell County, IA | Not scored | 1 | 2.2 | $4.4M | +0.6% | |
| Montgomery County, IA | Not scored | 1 | 2.2 | $4.1M | −3.2% | |
| Franklin County, IA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Keokuk County, IA | Not scored | 1 | 2.5 | $3.7M | −2.0% | |
| Calhoun County, IA | Not scored | 0 | 0.0 | n/a | −3.4% | |
| Sac County, IA | Not scored | 1 | 2.3 | $4M | −2.7% | |
| Clarke County, IA | Not scored | 1 | 2.5 | $3.9M | −1.6% | |
| Humboldt County, IA | Not scored | 2 | 4.7 | $2M | −2.0% | |
| Howard County, IA | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Emmet County, IA | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Davis County, IA | Not scored | 0 | 0.0 | n/a | +1.3% | |
| Palo Alto County, IA | Not scored | 1 | 2.6 | $3.6M | −1.0% | |
| Lucas County, IA | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Greene County, IA | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Monona County, IA | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Decatur County, IA | Not scored | 1 | 3.3 | $2.6M | −0.9% | |
| Monroe County, IA | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Adair County, IA | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Worth County, IA | Not scored | 1 | 3.1 | $3.1M | −1.3% | |
| Van Buren County, IA | Not scored | 1 | 3.5 | $2.5M | −1.2% | |
| Pocahontas County, IA | Not scored | 0 | 0.0 | n/a | −3.5% | |
| Ida County, IA | Not scored | 1 | 3.3 | $2.8M | −3.4% | |
| Wayne County, IA | Not scored | 1 | 3.9 | $2.3M | +3.6% | |
| Fremont County, IA | Not scored | 1 | 3.5 | $2.7M | −0.8% | |
| Osceola County, IA | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Taylor County, IA | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Audubon County, IA | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Ringgold County, IA | Not scored | 1 | 5.3 | $1.8M | 0.0% | |
| Adams County, IA | Not scored | 0 | 0.0 | n/a | −2.5% |
Markets with fewer than 5 barbershops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many barbershops are in Iowa?
There are 420 barbershops on map listings in Iowa as of September 2026. 56 of them (13%) are chain locations. The listings count barbershops. Official counts show 28 businesses with payroll classed as barber shops in 2023, up 33.3% from 2019. Official counts also show 551 one-person businesses without payroll.
How much do households in Iowa spend on personal care products and services?
About $1.3B a year, or $990 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 420 barbershops on map listings, it comes to $3.1M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.
How does Iowa compare with the U.S. for barbershops?
Iowa has 3.2 barbershops per 10,000 households, 40% below the U.S. rate of 5.3. Spending per shop is $3.1M, 64% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Iowa would have about 691, against 420 on map listings. There is one business with payroll in the industry for every 46,990 households, against one for every 16,589 across the U.S. The official count rose 33.3% from 2019 to 2023, against +28.5% for the U.S.
Which market in Iowa has the highest market score for barbershops?
Among 9 scored metro areas in or partly in Iowa, the Iowa City metro area scores highest, at 79 (high). Among 6 scored small-town markets in or partly in Iowa, the Pella area scores highest, at 78 (high). Among 20 scored counties in Iowa, Warren County scores highest, at 92 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 72 for barbershops (upper middle), #5 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Barbershops in other states
All 51 states
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- Iowa
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- New Hampshire
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- New Mexico
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- Pennsylvania
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- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for barbershops across the U.S. · All business types in Iowa
Related business types in Iowa
- Salons, barbers and spas5,258 listings
- Hair salons3,086 listings
- Nail salons535 listings
- Spas and skin care1,139 listings
Screening a site or an acquisition in Iowa?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.