Beauty and personal care · County · Iowa
Nail salons in Mills County, IA
The nail salons in Mills County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 1.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.8M
- On personal care products and services · $1,073 a household
- Spending per listing
- $5.8M
- Too few listings to compare
- Listings per 10k households
- 1.9
- Too few listings to compare
- Population, 2025
- 14,793
- +2.6% since 2020
See the nail salons around any address in Mills County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mills County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Mills County comes to about $5.8M a year: $1,073 per household, 7% above the U.S. average. That works out to $5.8M per salon. The spending figure covers all personal care products and services, not only nail salons.
Mills County has 1 nail salon on map listings as of September 2026. That is 1.9 per 10,000 households.
Official counts don’t publish a figure for nail salons in Mills County, since they leave out counts under 3.
Population estimates show Mills County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). With 1 nail salon on map listings, Mills County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Mills County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mills County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.9 | 4.1 | 6.0 |
| Spending per listing | $5.8M | $2.4M | $1.7M |
| Households per official establishment | n/a | 8,544 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +42.6% | +23.2% |
| Population growth, 2020–2025 | +2.6% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $1,073 | $990 | $1,005 |
| Median household income | $90,753 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Mills County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Mills County
- Population, 2025 estimate
- 14,793+2.6% since 2020
- Households
- 5,394
- Median age
- 42.4
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.2
- Land area
- 437 sq. mi.
- People per square mile
- 33
- Median household income
- $90,753+25.9% vs. 2015–2019, before inflation
- Average household income
- $109,810
- Median home value
- $237,800
- Jobs located here
- 3,516
- Daytime population
- 10,867Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mills County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Mills County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for nail salons, numbered among those based in Iowa, with Mills County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 85 | 7 | 3.4 | $3.2M | +9.0% | #20 of 1,328 |
| 2Linn County, IA | 75 | 39 | 4.1 | $2.5M | +0.7% | #88 of 1,328 |
| 3Johnson County, IA | 72 | 33 | 5.2 | $2M | +4.6% | #124 of 1,328 |
| 4Dubuque County, IA | 71 | 13 | 3.2 | $3.1M | +0.1% | #134 of 1,328 |
| 5Story County, IA | 70 | 15 | 3.9 | $2.5M | +2.7% | #150 of 1,328 |
| 6Pottawattamie County, IA | 67 | 9 | 2.4 | $4M | −0.7% | #200 of 1,328 |
| 7Dallas County, IA | 63 | 30 | 7.1 | $1.7M | +17.8% | #336 of 1,328 |
| 8Clinton County, IA | 62 | 6 | 3.1 | $3.1M | −0.9% | #340 of 1,328 |
| 9Jasper County, IA | 62 | 6 | 4.0 | $2.4M | +0.9% | #341 of 1,328 |
| 10Sioux County, IA | 62 | 7 | 5.5 | $1.9M | +2.5% | #352 of 1,328 |
| Mills County, IA | Not scored | 1 | 1.9 | $5.8M | +2.6% |
Other business types in Mills County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Mills County, IA?
Map listings as of September 2026 show 1 nail salon in Mills County. The listings count nail salons. No official count is published for nail salons in Mills County: counts under 3 are left out.
How much do households in Mills County, IA spend on personal care products and services?
About $5.8M a year, or $1,073 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 1 nail salon on map listings, it comes to $5.8M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 5,394 households in Mills County and national spending patterns by income.
How does Mills County, IA compare with the U.S. for nail salons?
Mills County has 1 nail salon on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of nail salons to household spending, Mills County would have about 4, against 1 on map listings.
How fast is Mills County, IA growing?
Population estimates put Mills County at 14,793 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 5,394 households. Median household income in Mills County is $90,753, 12% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mills County has no market score for nail salons: the score needs at least 5 on map listings, and it has 1.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mills County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Mills County
Screening a site or an acquisition in Mills County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mills County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.