Groundwork

Beauty and personal care · County · Iowa

Nail salons in Hamilton County, IA

The nail salons in Hamilton County, IA, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
1 chain location (100%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$6.2M
On personal care products and services · $965 a household
Spending per listing
$6.2M
Too few listings to compare
Listings per 10k households
1.6
Too few listings to compare
Population, 2025
14,944
−0.5% since 2020

See the nail salons around any address in Hamilton County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hamilton County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in Hamilton County comes to about $6.2M a year: $965 per household, 4% below the U.S. average. That works out to $6.2M per salon. The spending figure covers all personal care products and services, not only nail salons.

There is 1 nail salon on map listings in Hamilton County as of September 2026. That is 1.6 per 10,000 households.

Official counts don’t publish a figure for nail salons in Hamilton County, since they leave out counts under 3. Official counts list 3 one-person businesses without payroll.

Population estimates show Hamilton County declined 0.5% from 2020 to 2025, against +3.1% for the U.S. With 1 nail salon on map listings, Hamilton County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Hamilton County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Hamilton County, IA compared with Iowa and the U.S.
MeasureHamilton CountyIowaU.S.
Listings per 10k households1.64.16.0
Spending per listing$6.2M$2.4M$1.7M
Households per official establishmentn/a8,5443,754
Official establishment growth, 2019–2023n/a+42.6%+23.2%
Population growth, 2020–2025−0.5%+1.5%+3.1%
Spending per household on personal care products and services$965$990$1,005
Median household income$72,432$75,059$80,734
Groundwork market scoreNot scored66

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
3Businesses with no payroll
Map listings, September 2026
11 chain location
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Hamilton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Hamilton County

Population, 2025 estimate
14,944−0.5% since 2020
Households
6,434
Median age
43.1
Homes lived in by their owners
73%
Vehicles per household
2.1
Land area
577 sq. mi.
People per square mile
26
Median household income
$72,432+18.9% vs. 2015–2019, before inflation
Average household income
$92,073
Median home value
$156,400
Jobs located here
5,890
Daytime population
13,997Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Hamilton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Hamilton County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Nail salons across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for nail salons, numbered among those based in Iowa, with Hamilton County marked.

Top counties in Iowa

Counties in Iowa ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warren County, IA8573.4$3.2M+9.0%#20 of 1,328
2Linn County, IA75394.1$2.5M+0.7%#88 of 1,328
3Johnson County, IA72335.2$2M+4.6%#124 of 1,328
4Dubuque County, IA71133.2$3.1M+0.1%#134 of 1,328
5Story County, IA70153.9$2.5M+2.7%#150 of 1,328
6Pottawattamie County, IA6792.4$4M−0.7%#200 of 1,328
7Dallas County, IA63307.1$1.7M+17.8%#336 of 1,328
8Clinton County, IA6263.1$3.1M−0.9%#340 of 1,328
9Jasper County, IA6264.0$2.4M+0.9%#341 of 1,328
10Sioux County, IA6275.5$1.9M+2.5%#352 of 1,328
Hamilton County, IANot scored11.6$6.2M−0.5%

Other business types in Hamilton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Hamilton County, IA?

As of September 2026, map listings count 1 nail salon in Hamilton County. The listings count nail salons. No official count is published for nail salons in Hamilton County: counts under 3 are left out. Official counts also show 3 one-person businesses without payroll.

How much do households in Hamilton County, IA spend on personal care products and services?

About $6.2M a year, or $965 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 1 nail salon on map listings, it comes to $6.2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 6,434 households in Hamilton County and national spending patterns by income.

How does Hamilton County, IA compare with the U.S. for nail salons?

Hamilton County has 1 nail salon on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of nail salons to household spending, Hamilton County would have about 4, against 1 on map listings.

How fast is Hamilton County, IA growing?

Population estimates put Hamilton County at 14,944 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 6,434 households. Median household income in Hamilton County is $72,432, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hamilton County has no market score for nail salons: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hamilton County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Hamilton County

Screening a site or an acquisition in Hamilton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Hamilton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.