Beauty and personal care · County · Iowa
Nail salons in O’Brien County, IA
Competitor counts, household spending and official business counts for nail salons in O’Brien County, IA, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.4M
- On personal care products and services · $935 a household
- Spending per listing
- $1.8M
- 8% above the U.S.
- Listings per 10k households
- 5.2
- 13% below the U.S.
- Population, 2025
- 14,220
- +0.5% since 2020
See the nail salons around any address in O’Brien County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of O’Brien County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $935 per household (7% below the U.S. average), households in O’Brien County spend about $5.4M a year on personal care products and services. Spread across 3 nail salons, that is $1.8M per salon, 8% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 3 nail salons on map listings in O’Brien County as of September 2026. Per 10,000 households, that is 5.2, 13% below the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in O’Brien County, since they leave out counts under 3. Official counts also show 4 one-person businesses without payroll.
Population estimates put the population change in O’Brien County from 2020 to 2025 at +0.5%, slower than the U.S. (+3.1%). With 3 nail salons on map listings, O’Brien County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How O’Brien County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | O’Brien County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 4.1 | 6.0 |
| Spending per listing | $1.8M | $2.4M | $1.7M |
| Households per official establishment | n/a | 8,544 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +42.6% | +23.2% |
| Population growth, 2020–2025 | +0.5% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $935 | $990 | $1,005 |
| Median household income | $68,356 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 4Businesses with no payroll
- Map listings, September 2026
- 30 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in O’Brien County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in O’Brien County
- Population, 2025 estimate
- 14,220+0.5% since 2020
- Households
- 5,809
- Median age
- 40.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.2
- Land area
- 573 sq. mi.
- People per square mile
- 25
- Median household income
- $68,356+27.3% vs. 2015–2019, before inflation
- Average household income
- $84,439
- Median home value
- $173,100
- Jobs located here
- 6,296
- Daytime population
- 12,761Residents who don’t work, plus everyone whose job is here
Looking at a specific site in O’Brien County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of O’Brien County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for nail salons, numbered among those based in Iowa, with O’Brien County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 85 | 7 | 3.4 | $3.2M | +9.0% | #20 of 1,328 |
| 2Linn County, IA | 75 | 39 | 4.1 | $2.5M | +0.7% | #88 of 1,328 |
| 3Johnson County, IA | 72 | 33 | 5.2 | $2M | +4.6% | #124 of 1,328 |
| 4Dubuque County, IA | 71 | 13 | 3.2 | $3.1M | +0.1% | #134 of 1,328 |
| 5Story County, IA | 70 | 15 | 3.9 | $2.5M | +2.7% | #150 of 1,328 |
| 6Pottawattamie County, IA | 67 | 9 | 2.4 | $4M | −0.7% | #200 of 1,328 |
| 7Dallas County, IA | 63 | 30 | 7.1 | $1.7M | +17.8% | #336 of 1,328 |
| 8Clinton County, IA | 62 | 6 | 3.1 | $3.1M | −0.9% | #340 of 1,328 |
| 9Jasper County, IA | 62 | 6 | 4.0 | $2.4M | +0.9% | #341 of 1,328 |
| 10Sioux County, IA | 62 | 7 | 5.5 | $1.9M | +2.5% | #352 of 1,328 |
| O’Brien County, IA | Not scored | 3 | 5.2 | $1.8M | +0.5% |
Other business types in O’Brien County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in O’Brien County, IA?
As of September 2026, map listings count 3 nail salons in O’Brien County. The listings count nail salons. No official count is published for nail salons in O’Brien County: counts under 3 are left out. Official counts list 4 one-person businesses without payroll.
How much do households in O’Brien County, IA spend on personal care products and services?
About $5.4M a year, or $935 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 3 nail salons on map listings, it comes to $1.8M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 5,809 households in O’Brien County and national spending patterns by income.
How does O’Brien County, IA compare with the U.S. for nail salons?
O’Brien County has 5.2 nail salons per 10,000 households, 13% below the U.S. rate of 6.0. Spending per salon is $1.8M, 8% above the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending.
How fast is O’Brien County, IA growing?
Population estimates put O’Brien County at 14,220 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 5,809 households. Median household income in O’Brien County is $68,356, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. O’Brien County has no market score for nail salons: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in O’Brien County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in O’Brien County
Screening a site or an acquisition in O’Brien County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of O’Brien County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.